Presented By: Bitasta BhadraBy-Gary Vaynerchuk

Praise for The Thank You Economy

Gary has seen the future of marketing. The TYE shows how it’s built on both the time-honored techniques of listening to & appreciating customers & the newer services like Twitter that allow you to engage directly with customers at unprecedented scale & speed.

Dick Costolo, CEO, Twitter

Appreciation is the secret to building sustainable businesses, and Gary has crystallized why it matters more than ever in the world of multi-platform commerce and media. If you want to build a great business, you should read this book.

Fred Wilson, Co-Founder, Union Square Ventures

OBJECTIVE

Building blocks to create a powerful company culture.

Developing Traditional & Social Media Marketing Strategies

Using good intent to set everything in motion.

Delivering superior experience to customers without investing lot of money, just a lot of heart.

EFFECTS OF ONLY INTERNET

Illusion of 24/7 customer service

Waste of time in search of a phone number, email address

in order to ask a question or report a complain

Companies outsourced their customer service

Deteriorating customer value

“Social Media is a bit like a kidney, you can survive with only one but your chances of making it to old age are a lot better with two. Eventually, Social Media will be as important to a business as a strong heart.”– Gary Vayner, 2011

• Cultural Shift• Humanisation of Business• People talking about the commercials, likes, shares

and discussions over TV commercials & Billboards.

There’s no ROI Social Media is still too young Social Media is just another trend that will pass Fear of negative word of mouth Unable to track & update their social media department We’re doing fine without it We tried it; it doesn’t work It takes too long to pay off Social Media works only for star-up, life style or tech

brands.

MARKET SCENARIO&

TOTAL TRANSFORMATION

AD AGENCIES

PRINT MEDIA

ELECTRONIC MEDIA

SOCIAL MEDIA

How to Win in The Thank You Economy

Instill the Right Culture Empower People

Instil the Right Culture

Culture Building Blocks:

Begin with yourself

Commit whole Hog

Set the tone

Trust your People

Invest in Employees

Be authentic

Present your Heart & Soul to

Customer.

Appreciate the Customer.

Customers are KING, make them

feel so.

Empower People

Intent: Quality vs Quantity- Social MediaIf your intentions are good - it draws people to you.

Make connections! (Contacts are not enough.)Go close to the emotional center.Follow core principles.Evoke an emotion - compel people to share.

"Use social media campaigns to create an opportunity for engagement, not to force it."

"Simply talk, and listen."

Send a rose or a handwritten condolence!

Create amazing customer experience.

Collect data about your customers,it helps you paint a picture of them.Be flexible.

WALK THE EXTRA MILE

Going Where the People Go•It showed up•It showed up first•It remembered that behind every B2B transaction, there's a C