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Presentation Notes

Attention Speakers – please do not delete this slide. The intent is to have this slide up on the projector screen while folks get seated and settled in the room.

• 8:30 – 10:00 Journey to the Cloud• 10:00 – 10:15 Break• 10:15 – 11:30 Platform for the Cloud• 11:30 – 12:15 Lunch and Demo Fair• 12:15 – 1:45 Building the Private Cloud• 1:45 – 2:00 Break• 2:00 – 3:30 Powering the Private Cloud• 3:30 – 4:30 Demo Fair

Cloud and Data Center Track

Presenter

Presentation Notes

Attention Speakers – please do not delete this slide. The intent is to have this slide up on the projector screen while folks get seated and settled in the room.

Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 3

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

HybridCloud

Automation

VirtualizationConsolidation

Where are you on this Journey ?

PrivateCloud

PublicCloud

Presenter

Presentation Notes

Cisco sees cloud adoption as a journey. By consolidating IT resources around consistent building blocks, virtualizing those resources to gain higher efficiency levels and increased flexibility, and automating service creation processes, IT organizations are quickly moving towards operational models that are more “cloud like”. By adopting many of the best-practices from Public Cloud providers, IT organizations can create the foundation for both Private Cloud (internal) and Hybrid Cloud (internal-external), to match their business requirements.


Business Drivers for Private Cloud

5

• Lack of agility• High cost of IT staff• Business-it dissonance

Long Provisioning Times for New Services

• Low capacity utilization• High operating costs• Overcrowding of datacenter

• Labor-intensive, manual processes for service management

Pressure to Move Towards Proactive SLA Management

Lack of Centralized Control and Governance

• High error rates due to disconnected processes

• Infrastructure sprawl

High Capital Costs Due to Provisioning for Peak Loads

• Measure Utilization by User/Group• Implement a Show-back/Chargeback

Service Deliver Model

Transform IT from Cost Center to Business Enabler

Presenter

Presentation Notes

Long Provisioning Times for New Services Also applicable to changes in services Example: application development and testing Another impact: these groups start looking at public clouds, create internal dissatisfaction with IT, don’t realize security/compliance issues with public cloud. Need to Provision for Peak Loads Examples: Disaster recovery – assets largely idle, need to leverage infrastructure Decision support systems – large data sets, high peaks and troughs ERP/CRM – end-of-month/end-of-year seasonality VDI – day/night fluctuations, temporary projects


Application Development IT Infrastructure/Ops IT Management

Call or Email IT Operations

Architecture Reviews

Approval Process

Track Down Status

One-Off Custom

Server Builds

Incomplete Requirements

Add Security, Back-up, etc.

Exception Management

No Standard Process

No Visibility into Future

Demand

Are SLA’s Being Met?

No Data to Track Cost

newScale Company Confidential

Presenter

Presentation Notes

This is how many DIY IT organisations are structured. The result is a 70/30 ratio between day to day management end new projects and applications.


The self-service paradigm has fundamentally shifted the way

we need to think about IT.

Presenter

Presentation Notes

Enterprise IT must move in this direction. The consumer industry has been doing it for years – and it’s finally infiltrating the enterprise. And with cloud computing, Amazon EC2 and others have paved the way and set the expectation for simple, easy-to-use self-service experience for IT.


Lifecycle Management

Policies &GovernanceApprovals & Controls

Management

SecurityOperations

DR

Orchestrate Delivery

Process Orchestration andAutomated Provisioning

Developers

Track and Manage

Management

Self-Service Portal and Service Catalog

Define and Publish Standard Options

Architecture & IT

ReportConsumption

Chargeback or Showback

Self-Service Request

Presenter

Presentation Notes

the phases: build a catalog of services that you can provide to the users the end-users can do a self-service request, which could involve approvals runbook automation following a workflow model will take care of provisioning of compute, storage, network and security with the service up-and-running, day-to-day admin functions will take care of usage metering and chargeback during the lifecycle of the virtualized environment other services from the catalog can be requested for changing capacities (like more storage or CPUs) at the end, the environment will be decommissioned and the resources returned to the pool


• 10Standard Offerings

Self-Service Ordering Billing

Pricing Options


Application Development IT Infrastructure/Ops

Use Case: Application Dev/TestComplex, Time-Consuming, Expensive Provisioning Process

Call or email IT Operations

ArchitectureReviews

ApprovalProcess

Track Down Status

??

One-OffCustom Server

Builds

IncompleteRequirements

Add Security,Back-UP, etc.

ExceptionManagement

$

?

??

Presenter

Presentation Notes

Large healthcare company wanted to improve pace of dev/test for new applications Developers complained about time to provision environments was affecting cycle times


Service OrchestrationEnd User Self-Service Governance

Service Requests

Compare Service Tiers and Options

Guided Shopping ‘Wizard’

Policy-Based Controls

Rich Interactive

Forms

Ordering and Approvals

Status Updates

Cisco Tidal Enterprise Orchestrator

Element Managers

newScaleCatalog Global

Orchestration

UCS Manager

VMWarevCenter

EMC/ NetAppStorage

Provisioning

Cisco Tidal Server

Provisioner

Presenter

Presentation Notes

Intelligent Automation for Cloud newScale FrontOffice Suite, Cisco Tidal Enterprise Orchestrator, Cisco Tidal Server Provisioner deployed on premise at customer site Cisco Advanced Service engagement Integration with infrastructure software (BMC Remedy, financial database) and component managers (VMWare vCenter, UCS Manager) Creation of standardized set of offerings based on historical data Help in building initial custom workflows: provisioning & configuration of services, administrative and troubleshooting tasks, corrective tasks, compliance checks, etc Support Model Entire stack is supported as a Cisco Product (calls through TAC, with deeper level engineering provided by the BU and/or OEM partners)


Presenter

Presentation Notes

What is it: integrating multiple clouds: private and public. Depending on the need the service gets deployed external, internal or with selected partners.


Make it as easy as EC2 Enable IT-as-a-Service:

• Standardized offerings• Self-service storefront• Policy-based controls• Process orchestration and automation• Lifecycle management• Pay-per-use tracking

Deliver agile and cost-effective IT for physical, virtual, and cloud environments, from desktop to data center

Proven in deployments by the world’s largest and most well-respected enterprises and service providers

Cisco on Cisco

Presenter

Presentation Notes

CIAC is based on NewScale for the self-service portal and Tidal for runbook automation. Both were on their own already best of breed applications with 100s of installs at tier 1 customers. Two key characteristics of CIAC are extreme user friendliness (help desk calls can kill the success of a cloud implementation) ease of customization.


Cisco Intelligent Automation for Cloud Cisco Intelligent Automation for Compute

Cisco Intelligent Automation Cloud Offers

Full Infrastructure as a Service (IaaS) stack

Order to global orchestration toinfrastructure provisioning

Orchestration of compute, network and storage provisioning and deployment, OS and software

provisioningServices engagement for setting up automation

workflows, and integration for metering, chargeback, CMDB, ticketing, monitoring, etc.

Global orchestration across compute resources: server/virtual server, OS and application software,

Services engagement for integration for CMDB, ticketing, monitoring, etc.

Supports heterogeneous infrastructure — both virtual and physical

Set of sample automation packs

Compute AutomationTechnical User Manages IT

Processes Across Compute Tools

Cloud AutomationNon-Technical User Orders a “SQL

Server” and Everything Is Provisioned

Presenter

Presentation Notes

There is a difference between the service catalogs offered to non-technical “end users” and IaaS provisioned for the technical community.


Intelligent Automation for CloudIntelligent Automation for Compute

Service catalog and ordering portal provides 1-stop shopping for infrastructure as a service

Single point orchestration of provisioning across all required components—compute, virtualization, network and storage

Software provisioning including OS and application provisioning

Open Architecture provides for integration with existing CMDB and ITIL investments and tools

Automation of ongoing operations

Presenter

Presentation Notes

Some differentiators: Helps you Leverage Existing Investments Works across heterogeneous hardware and virtualization technologies Integrates with heterogeneous service management software Single Support Model Flexible Model: Either bundle Services, will also support only software purchase Extensibility to public cloud… () Operational automation…. (not just provisioning) Service catalog and ordering portal provides 1-stop shopping for infrastructure as a service Single point orchestration of provisioning across all required components - compute, virtualization, network & storage Provisioning of Hardware , Server OS, Virtualization (VMware, Microsoft, Citrix), Network & Storage (EMC & NetApp) configuration Software provisioning including OS and application provisioning Open Architecture provides for integration with existing CMDB and ITIL investments and tools Automation of ongoing operations


Cloud Admin

Tenant Admin

Tenant User

Tenant User

Tenant Admin

Tenant User

Overall adminCreates new

TenantsViews Tenant resource pools

Orders cloud services

Presenter

Presentation Notes

Multi-tenancy is key in most cloud environments. A delegated administration model is typically used to manage tenant services and authorizations.


CMDB

IT Service Management

Tools

Cis

co In

telli

gent

Aut

omat

ion

for C

loud Service Catalog and Self-Service Portal

Cisco Cloud Portal

Global Orchestration and ReportingCisco Intelligent Automation

Adapter Framework

OS/Software Provisioning

Cisco Server Provisioner

Virtualization Managers

e.g. vCenter, KVM, HyperV, Xen

Clo

ud A

utom

atio

n P

ack

Hardware Managers

e.g., UCS Manager

Compute Resources

Virtual Infrastructure

Network Resources

Storage Resources

Billing/Chargeback

Monitoring and Governance

Presenter

Presentation Notes

Cloud Automation Pack at this stage is mainly delivered through a services engagement


Design the end-to-end business level workflows, with the flexibility to easily revise and update over time.

Track the status of each step in a the delivery process, whether automated or manual

Automation maximizes efficiency and lowers operational costs

Presenter

Presentation Notes

The workflows in the automation can contain both automated and manual actions. Which could even be the provisioning of equipment, think about equipping the user with a thin client terminal.


Presenter

Presentation Notes



• Drivers:Maintain service level commitment even under peak demandSeparate the private cloud buildout stage from capacity and service levels offered to the businessBalance cost and service level by tiering the cloud service much like storage tiering.Control end-business demand extremes by assigning hard expense to peaks

• Advantages of cloud bursting in CIAC:An added capability integrated into the catalog and automation elements.Embedded ability to select from multiple cloud providers.Either end-user or policy based choice.Subject to governance policies


Business use cases guide customer to possible options.

Both outcomes point to internal hosting options.


By not requiring IT Support, regulation stipulations, and use of

SQL Server

Customer is guided to a Public Cloud Option

(Amazon, Savvis, Terremark, etc.)


Customer chooses a Public Cloud Option

Selected Public Hosting Partners are made available for selection.


Power of Automation – Cloud Bursting

End user order from newScale triggers

the workflow

Based upon selection from end user order, the

workflow branches to different cloud placements

• Let my end users decide where to place their workloads

• Let the automation workflow decide where to place the workflow

Current utilization of on premise infrastructureCostPolicy


Power of Automation – Cloud Bursting

On Premise Savvis Amazon AWS


Presenter

Presentation Notes




$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

Legacy (rackmount); all physical

Legacy; medium virtualization (54%)

Current state; 46/54% Legacy/UCS; 75% Virtualized

Target state; 100% UCS/Cloud; 80% virtualization

2–3 Weeks(Manual)

15 Minutes VM(2–9 Days E2E)

15 Minutes(Self-Service)

Compute TCO($/Qtr/OS instance)

-27%

-27%

DeliveryTime

Updated: Q2FY11

Virtualization > Unified Computing > Cloud

TCO Physical

CITEIS G2

Average TCO

CITEIS G1

6-8 Weeks(On Demandl)


Presenter

Presentation Notes

An end-user oriented GUI should look very different from an admin oriented GUI This is key to avoid a high rate of call center calls.


Presenter

Presentation Notes



Presenter

Presentation Notes



o CITEIS VDCs Customized Based on Tenant Needso Tenant Owner “Pieces Together” Virtual Infrastructure Resources to Build VDCo Based on “Building Blocks”

o CITEIS VDCs are Elastico Virtual Infrastructure Resources Can Be Added or Deleted

o Driven through Service Catalog

CITEIS Gen2Virtual

Resources• Virtual CPU (ghz)• Virtual Memory• Segmented vLan

Storage Allocation

Support Option

• NDCS Managed• Self Managed

Service Type

• Internal• DMZ

Tenant VDC

Presenter

Presentation Notes

Main addition to the current CITEIS will be the addition of Virtual Data Centers.


CITEIS Private Cloud

Tenant Managed

Internal VDCLarge

IT Managed Internal VDC

Jumbo

Medium Medium

Tenant XTenant Y Tenant …

120 VMCapacity

360 VMCapacity

Tenant Managed

Internal VDCMini MediumMini

45 VMCapacity

Value Adds

Value Adds

Value Adds

Tenant defines VDC(s) based on service and support needs

Current Capacity;Tenant can increase by adding additional building blocks

Tenant Customizable and Elastic

IT Managed DMZ VDCSmall

25 VMCapacityValue Adds

* VM Capacity based on average 2x4GB VM



Tidal Enterprise Orchestrator

newScale

vCloud Director

vSphere / Vcenter

EMC UIM & Ops

UCSManager

NetworkDevices

SymettirxVNX

MDS

Vblock specific


Network Automation Storage AutomationCompute Automation

Cloud Service Catalog and Portal

Global Orchestration

Domain Managers

UCSManager

NetApp DFM& Storage

API

vCenter or HyperV

Ticketing

Monitoring

CMDB

FlexPod Catalog/Self Service

(new Scale Request & Lifecycle Center)

FlexPod Admin Operations Console (newScale Service

Portal)

Tidal Server

Provisioner

Cisco Tidal Enterprise Orchestrator

Chargeback

LDAP/AD

Governance

NetAppUCSBlades

VMsOS images

Nexus 2K, 5K, 7K

vBlockElements

TEOTerminal Adapter

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