Thank you for attending the Fall 2016 REALTOR...

This workbook belongs to _________________________________________

Thank you for attending the Fall 2016

REALTOR® MARKETING WORKSHOP

www.royallepage.ca/training Page 2

Customer Care: 1 877 757 4545

Table of Contents

AGENDA ........................................................................................................................................ 4

LEARNING OBJECTIVES: ............................................................................................................ 5

HAVE A STRATEGY ..................................................................................................................... 5

BENEFITS OF BEING SOCIAL .......................................................................................................... 6

THE TOP BENEFITS OF SOCIAL MEDIA MARKETING ...................................................... 6

SOCIAL LISTENING ......................................................................................................................... 6

HOW MANY HASHTAGS TO USE ON EACH NETWORK .......................................................... 9

SOCIAL MEDIA MANAGEMENT ................................................................................................. 11

TAKING CONTROL OVER YOUR SOCIAL MEDIA .................................................................. 11

COMMONLY USED TYPES OF CONTENT ................................................................................ 12

VALUABLE CONTENT WORKS LIKE A CHARM ....................................................................... 13

PLANNING and POSTING ........................................................................................................... 14

FACEBOOK LIVE VIDEO STREAMING BEST PRACTICES ........................................................ 14

POSTING EFFECTIVELY ............................................................................................................. 14

YOUR TWITTER MARKETING STRATEGY ................................................................................... 16

YOUR FACEBOOK MARKETING STRATEGY ............................................................................ 16

GENERATE HIGH QUALITY LEADS WITH FACEBOOK ADS .................................................... 17

FACEBOOK DARK POSTS ........................................................................................................ 19

GETTING STARTED WITH INSTAGRAM ..................................................................................... 19

YOUR INSTAGRAM MARKETING STRATEGY ........................................................................... 20

SOCIAL MEDIA MANAGEMENT ................................................................................................. 23

MANAGING NEGATIVE COMMENTS ..................................................................................... 24

NEXT STEPS .................................................................................................................................... 26

SOCIAL MEDIA MASTERY IN A NUTSHELL .............................................................................. 26

FACEBOOK BUSINESS PAGE CHECKLIST ................................................................................ 27

TWITTER CHECKLIST .................................................................................................................. 27

INSTAGRAM CHECKLIST .......................................................................................................... 28

WHERE TO GET STARTED WITH SOCIAL MEDIA ADS ............................................................. 28

OTHER RESOURCES ..................................................................................................................... 29

HASHTAG GENERATOR ........................................................................................................... 29

MORE TRAINING WITH THE eAGENT DESIGNATION ............................................................. 31

Glossary of Terms ........................................................................................................................ 33



DO YOU KNOW YOUR SOCIAL MEDIA PLATFORMS?

Try and fill out as many as you can without looking online or asking someone:



AGENDA

The agenda for today’s workshop:

• Listening on Social Media

• Create and configure your Hootsuite account

• Leveraging Hashtags

Break

• Building a content calendar

• Posting and scheduling from Hootsuite

• Facebook Native Ads, Audiences, Dark Posts

• Expanding to Instagram

• Facebook Messaging on a business page

• Next steps so you can earn your Social Marketer

designation

Quiz 1

Quiz 2

Quiz 3

Quiz 4



LEARNING OBJECTIVES:

Develop a social media strategy on how to:

• Generate awareness.

• Connect with customers and drive leads.

• Stay cost effective by using the right tools.

• Build your brand visibility and authority online using native ads

• Measure the return on your social media marketing effort.

_______________________________________________________________

The Social Marketer Designation is designed with an emphasis on

creating a strong social marketing strategy relevant to your real estate

business. This is newly revamped online learning program is offered at no

additional cost to you.

Earning your Social Marketer Designation will help you:

Develop a strategic approach to using social media in your marketing mix.

Differentiate yourself: use the Social Marketer logo in your marketing materials, listing presentations

and on your website to showcase your online presence and drive business.

Leverage social media to build and deepen relationships as well as expand your sphere of influence

to optimize repeat and referral business.

HAVE A STRATEGY



BENEFITS OF BEING SOCIAL

THE TOP BENEFITS OF SOCIAL MEDIA MARKETING

Understand your Goals

What is the purpose of your social media marketing efforts? Raise awareness of your

brand? Increase sales, website

traffic, and/or leads? Build customer loyalty?

Remember: You can’t be everywhere and if you spread yourself too thin, you’re not going to accomplish anything.

Soure : http://www.socialmediaexaminer.com/

1. What is your current Social Media goal?

_______________________________________________________________

2. Which networks are you using in your strategy?

________________________________________________________________

SOCIAL LISTENING GENERATE | ATTRACT | DISCOVER

1. Generate Leads by Solving Problems

– monitor keywords that relate to people’s problems.

2. Attract New Customers

– brainstorm for keywords that people might use when researching listings.

3. Discover Where Your Community Hangs Out

– discover where your potential and current community members are.

http://www.socialmediaexaminer.com/



___________________________________________________________________

LISTENING ON FACEBOOK

one simple method to start listening and learn what people are talking about can be

found right on the home page of Facebook and is front of you almost every day.

Facebook’s Top Trends in politics, science & tech, sports and entertainment.

To start customizing what you

see trending:

1. Hover over any topic under Trending on the right side of your News Feed.

2. Click the x to the right of the topic.

3. Select the reason you're hiding that topic.

___________________________________________________________________

TRACK YOUR BRAND WITH HOOTSUITE

WWW.HOOTSUITE.COM

It helps you keep on top of

chatter in real time on social

media platforms such as

Facebook, Twitter, Instagram,

and more all from one, neat,

convenient place (whether that

is mobile or desktop!).

What hashtags (#) did you find that might interest you to follow in your streams?

_________________ __________________

_________________ __________________

http://www.hootsuite.com/

http://www.socialmediaexaminer.com/essential-facebook-marketing-resources/

http://www.socialmediaexaminer.com/twitter-marketing-resources/



__________________________________________________________________

HASHTAGS

Hashtags are valuable because they:

• Can be viewable by anyone with an interest in your hashtag, even those outside

your network.

• Expands your reach to anyone interested in your expertise by letting them

connect with you.

______________________________________________________________________________

ACTIVITY: WHICH HASHTAG IS USED MOST?

Place these in order (1,2,3,4)

(Which do you think has the most posts associated with it?)

__ #house: __ #realestate:

__#homes: __#realtor:

______________________________________________________________________________

HASHTAG BEST PRACTICES

• Understand #’s use on different sites for maximum engagement.

• The best hashtags are easy to spell, easy to remember and specific.

• Incorporating hashtags into the words of your post instead of adding them to the

end saves space and makes your posts look more fluent.

• Create a list of popular and local specific hashtags that relate to your brand, be

sure to monitor these hashtags in Hootsuite!

______________________________________________________________________________



_____________________________________________________________________________

ACTIVITY: WHAT ARE LOCAL KEYWORDS THAT RELATE TO:

BRAND #’S

______________

______________

PRODUCTS #’S

______________

______________

LOCATION #’S

______________

______________

FEATURES #’S

______________

______________

_____________________________________________________________________________

HOW MANY HASHTAGS TO USE ON EACH NETWORK

Facebook, less is best! 1 -2 Hashtags 2 is the magic number for Twitter

For Instagram… 11. But you can add a maximum of 30 Hashtags.



SOCIAL MARKETER DESIGNATION

CIRCLE THE CORRECT ANSWER

1. IN ORDER TO BE EFFECTIVE ON SOCIAL MEDIA, YOU NEED TO BE ACTIVE ON AS MANY PLATFORMS AS POSSIBLE.

TRUE FALSE

2. THE TOP TWO BENEFITS OF SOCIAL MEDIA MARKETING ARE INCREASING EXPOSURE AND INCREASING TRAFFIC

TRUE FALSE

3. TWITTER CATERS TO AN AUDIENCE UP TO 30 YEARS OLD.

TRUE FALSE

4. FACEBOOK IS THE LARGEST OF THE SOCIAL PLATFORMS AND CURRENTLY HAS 750 MILLION SUBSCRIBERS WORLDWIDE.

TRUE FALSE

5. ONE WAY TO FIND NEW BUSINESS OPPORTUNITIES IS TO MONITOR KEYWORDS THAT RELATE TO PEOPLE’S PROBLEMS AND NEEDS OR THEIR FRUSTRATIONS WITH A COMPETITOR’S PRODUCT OR SERVICE.

TRUE FALSE

6. YOU CAN ONLY ADD AND MONITOR CONVERSATIONS FOR ONE (1) SOCIAL NETWORK ON HOOTSUITE.

TRUE FALSE

7. ONE OF THE MAIN BENEFITS OF A SOCIAL MEDIA MANAGEMENT TOOL IS THE ABILITY TO DO ONLINE BANKING.

TRUE FALSE

8. HOOTSUITE WILL LET YOU STAY ON TOP OF CONVERSATIONS ON FACEBOOK, TWITTER AND INSTAGRAM IN REAL TIME.

TRUE FALSE

9. IF YOU'RE GOING TO USE A #HASHTAG, IT SHOULD BE RELEVANT, EASY TO REMEMBER AND FAIRLY SPECIFIC.

TRUE FALSE

10. THE RECOMMENDED NUMBER OF HASHTAGS YOU WANT TO USE ON YOUR FACEBOOK POSTS IS:

6 2

0 1

Congratulations! You’ve completed the first section of the

Social Marketer quiz!



SOCIAL MEDIA MANAGEMENT

_________________________________________________________________________

TAKING CONTROL OVER YOUR SOCIAL MEDIA

1. Where to post

– Which network is most effective for you and your business

2. What to post

– Deliver a mix of engaging material

3. When to post

– The best times to post for maximum engagement

______________________________________________________________________________

WHERE, WHAT, WHEN DO YOU POST?



______________________________________________________________________________

COMMONLY USED TYPES OF CONTENT

Don’t just stick to one type of media – a

mix of videos, guides, infographics and

other styles will engage your potential

customers more effectively.

The content needs to align with your overall messaging and be appropriate for the channels you’re using. This is more than just product information – think about how you can deliver real value to your audience.

In general, people remember:

80% of what they see

20% of what they read

10% of what they hear

You need to have an ongoing presence on social media, and that includes delivering ‘evergreen’ content. Fresh content on a regular basis that is timeless.

NOTES:



_________________________________________________________________________

VALUABLE CONTENT WORKS LIKE A CHARM

Posting brilliant and impactful content that resonates with your audience keeps them

engaged to your account like nothing else will.

31 DAYS OF SOCIAL

Promote Website Behind the Scenes

Freebie Download Inspirational Quote

Short Video Share Existing Content

Share Valuable Tip Ask a Question

Answer FAQ _________________

_________________ _________________



PLANNING and POSTING

FACEBOOK LIVE VIDEO STREAMING BEST PRACTICES

Tell fans when you're broadcasting ahead of time.

Go live when you have a strong connection.

Write a catchy description before going live.

Ask viewers to subscribe to Live notifications.

Say hello to commenters by name and respond to their comments.

______________________________________________________________________________

POSTING EFFECTIVELY

Before you post something, take a quick moment and ask yourself:

NOTES:



WHEN AND HOW OFTEN DO YOU POST?

Though you should really post when you have something to say, there are analytics that confirm when the most engagement happens on each network.

1 to 4 times/day spaced

out 1 to 2 times/day 1 to 2 times/day

Twitter users will check during

their work lunch breaks and

during their commute, around

9:00AM in the morning

People seem to be happier on

Fridays so fun, upbeat content

works best.

One of best times for posting

on Instagram is around 8pm.

North American audience is

ending their day.

Source : Hootsuite

______________________________________________________________________________

YOUR TWITTER MARKETING STRATEGY

1. Keep Your Tweets Brief (140 Characters max length).

2. Engage with Other Users Content (Retweet).

3. Always Use Hashtags.

4. Have a Call to Action that is not ‘Share.’

5. Know Your Peak Hours.



___________________________________________________________________

YOUR FACEBOOK MARKETING STRATEGY

FACEBOOK BUSINESS OR PERSONAL?

Business Page: Pros

Easier for people to ‘like’ your page

Open 24/7

Multiple administrators

Customize the page (call-to-action)

Access to Insights

Note : Please read Facebook’s Terms of Services for Pages VS Personal

Your business page should attract with valuable, rich content that people want to

read and learn about. Your business page should include content such as:

Likes: Feature someone/month (past client, current client, colleague), ask

questions, ask for content.

Events: Stream a video, invite people to

charity events, don’t let them miss out!

Ads: Add call-to-action buttons and run ads

to expand the reach of your page

Distinguishing characteristics of a property:

When posting a property, list 1 or 2

interesting features of the listing to peak

curiosity.

Share and collaborate: Respond to people,

or perhaps run a contest for people who

share content.

______________________________________________________________________________



GENERATE HIGH QUALITY LEADS WITH FACEBOOK ADS

Facebook ads can either be cost per click (CPC) or cost per 1000 impressions (CPM). Facebook, also offers an optimized CPM (oCPM) that uses their algorithm to maximize exposure to your ad.

Determining you budget: o Look at your current ad budget o Use the tool to see estimated

reach and clicks these are generally quite accurate

o Start with what you are comfortable spending either daily or lifetime! Most expert marketers will have dozens of ads running that target various

audiences instead of one big campaign. Don’t be afraid to get specific!

Facebook Ad Types that best benefit REALTORS®

1. Boosted post

2. Click to website

3. Carousal Ad

4. Lead Ad

_____________________________________________________________________________

CONTENT FUNNEL – NURTURING TARGET AUDIENCES

AWARENESS MARKETING

These ads will link to blog posts, videos or podcasts. Anything that entices a ton of clicks but that does not require registering.

CONSIDERATION MARKETING

Offering things like a guide, e-book, video to download can work nicely. These ads should link to an offer/capture page.

CONVERSION MARKETING

Get them to read reviews, sign up for a webinar, schedule a time to talk about a sale, call now to learn more about this property ect…

_______________________________________________________________________



THE ESSENTIALS OF A GREAT AD ON FACEBOOK

THREE AD FORMATS

1. Image is everything

2. Text on the image: 20% of space of your image can be

covered by an image

3. Clever copy: Make it fun!

4. Specific call to action

5. Mobile optimized

_____________________________________________________________________________

CUSTOM AND LOOKALIKE AUDIENCES

Custom Audiences: Facebook lets you serve ads to specific targets. You can use a contact list, website visitors or page likes to generate a custom audience on Facebook ads.

Lookalike Audiences: From the custom audiences, Facebook can find others who share similar tastes and interests to help your ad reach beyond your database!

Media

Choose the image or video you’d like to use in your ads.



_____________________________________________________________________________

FACEBOOK DARK POSTS

Dark posts are a good way to advertise without alienating or annoying your followers as dark posts will not appear in your feed. Dark posts offer four major benefits:

1. You can get hyper-targeted: With the ability to create as many ads as you want without spamming your followers, you can create hyper-targeted ads for every segment.

2. You can do A/B testing: For example, you might change the image, headline, body copy or call-to-action button, or change several of these components for more variety. Use this to determine which variations have the highest click-through rates (CTR). The higher the CTR, the more money you’ll save on cost-per-click (CPC) campaigns.

3. You guide your organic traffic better. Because you can see if certain images or headlines work better, A/B testing enables you to use paid social ads to guide your organic social strategy. Once you’ve determined which combinations perform the best, apply them to your organic posts for better reach and engagement.

4. You avoid ad-only streams. Ad-only Facebook streams are not only aggressive, but they tend to push away your audience. Facebook dark posts are not blasted to everyone on your feed!

_____________________________________________________________________________

GETTING STARTED WITH INSTAGRAM

As with any social media site, start by listening. Study your target market and industry on Instagram:

Who has an account and what are they following? What hashtags are they using? What are the most popular hashtags in your niche?

Don’t be shy! Get involved:

Join Instagram engagement communities where you exchange comments with each other.

This alone can increase your engagement rate 10x.

Choose a theme for your Instagram:

Pick a specific color palette that matches your brand image. Stick to the same type of filter style for every picture. This creates a beautiful and professional looking account which increases the

likelihood that someone will follow you.

http://sproutsocial.com/insights/call-to-action-phrases/

http://sproutsocial.com/insights/paid-social/



_____________________________________________________________________________

UNDERSTANDING INSTAGRAM’S 5 TABS

Unlike other networks, Instragram focuses on mobile

usage. The mobile app includes 5 tabs at the bottom:

Home: Your feed of photos from people you follow.

Search: Look up people, places, things, hashtags.

You’ll also see photos that others have liked.

Camera: Tap here to start sharing!

Notifications: See new followers, favourites and

comments.

Profile: Your account, including all your posts and

account settings.

Connect your business page: In the settings,

you have an option to connect your Facebook

business page. Doing so will give you greater

promotional options in the app!

_____________________________________________________________________________

YOUR INSTAGRAM MARKETING STRATEGY

1. Market yourself with consistency:

Post once a day

Crop your images a similar way

Use the same filters

2. Study and load up on quality hashtags: When you type a hashtag into Instagram it will tell you how often it’s used and give you suggestions for others. Remember: you want to use ELEVEN hashtags on Instagram!

3. Follow, comment and like similar accounts to cross promote. 4. Leverage call-to-actions in posts and profile: ‘tag a friend’ or ‘follow for daily

updates on…’ 5. Plan prior to posting (does your image fit your theme?)

_____________________________________________________________________________



BEST PRACTICES FOR THEMES ON YOUR FEED

24 filters. The top 5:

1. Normal

Where no effect is applied to the image at all.

2. Clarendon

The filter that adds light to lighter areas and dark to darker areas. Colours really stand

out when using “Clarendon” which makes it the perfect filter for #sunset posts.

3. Juno

This filter intensifies red and yellow hues in your pictures, making them stand out more

than the blues. It’s the perfect filter for creating a feeling of depth.

4. Lark

Good for your #nature shots. It brightens and intensifies colours but not red hues,

keeping a cool feel but not washed out.

5. Ludwig

Suggested for #architecture as it brings light and dark to all the right places, whilst

intensifying the warmest colours

.Crop > Choose a Filter > Edit > Share (Tag / Location)

http://iconosquare.com/viewer.php

http://iconosquare.com/viewer.php




Circle the correct answer

1. 15% OF TWITTER USERS WILL UNFOLLOW A BRAND WITHIN 3 WEEKS IF A BRAND HASN’T MADE A STRONG ENOUGH EFFORT TO KEEP THEM ENGAGED.

TRUE FALSE

2. TWITTER LIMITS TWEET LENGTH TO _____ CHARACTERS

411 140

60 10

3. HASHTAGS WERE INVENTED BY TWITTER.

TRUE FALSE

4. WITH SOCIAL MEDIA, YOU ARE NOT PRIMARILY SELLING. WHAT % OF BEING INFORMATIVE, ENTERTAINING AND USEFUL SHOULD YOU BE?

30 75

80 100

5. THE BEST TIME TO POST ON FACEBOOK IS MON – WED, BEFORE 8AM.

TRUE FALSE

6. IN ORDER FOR USERS TO SEE WHAT YOU’VE POSTED ON YOUR FACEBOOK BUSINESS PAGE, YOU WILL HAVE TO GRANT THEM ACCESS VIA THE ‘BUSINESS’ TAB.

TRUE FALSE

7. WHAT ARE THE DIMENSIONS OF AN OPTIMIZED FACEBOOK BUSINESS PAGE COVER PHOTO?

A) 851 x 315 B) 899 x 325 C) 315 x 851 D) 210 x 315

8. THERE ARE THREE (3) FORMATS YOU CAN USE WHEN PLACING A FACEBOOK ADS.

TRUE FALSE

9. INSTAGRAM IS A VISUAL PLATFORM, SO HAVING A BRAND STYLE GUIDE IS IMPORTANT WHEN CREATING POSTS.

TRUE FALSE

10. TO BENEFIT THE MOST FROM INSTAGRAM ACCOUNT, WHAT SHOULD YOU DO?

CONGRATULATIONS! You’ve completed the second section of the Social Marketer quiz!

A) Use Hashtags

B) Keep your profile Public

C) Leverage call-to- actions

D) All of the above



SOCIAL MEDIA MANAGEMENT

_____________________________________________________________________________

MEASURE and MONITOR

• Check stats

• Check / Monitor mentions and replies

• Check your content schedule

• Measure and adjust



______________________________________________________________________________

FACEBOOK MESSAGING BEST PRACTICES

• Set a response time to set expectations.

• Turn on messaging within your Page to encourage

communication.

• Have a plan in place to be responsive to incoming

messages (Have the Facebook Pages Manager app

on your phone!).

• Use Instant Replies to greet customers immediately!

• Write the way you'd speak to someone in person.

______________________________________________________________________________

MANAGING NEGATIVE COMMENTS

• Don’t delay – reply asap (within the hour)

• Read the message carefully.

• What’s the root of the issue? How

can you help?

• Take a screenshot so you have a record of

the interaction

• Remain transparent with your

audience

• Draft your response and keep your cool

• Respond – provide an apology and solution

• This is your opportunity to turn a disgruntled customer into a brand

advocate. By allowing others to see how you handle negative comments

you build trust, demonstrate transparency and show your commitment to

clients’ needs.




CIRCLE THE CORRECT ANSWER

1. 89% OF MESSAGES SENT TO BRANDS ON SOCIAL THAT REQUIRE RESPONSES GO COMPLETELY UNANSWERED.

TRUE FALSE

2. FACEBOOK DARK POSTS WILL ALIENATE AND ANNOY YOUR FOLLOWERS.

TRUE FALSE

3. FACEBOOK MESSAGES DON'T HAVE A CHARACTER LIMIT.

TRUE FALSE

4. DELETE ANY NEGATIVE COMMENTS ON YOUR SOCIAL MEDIA ACCOUNTS BECAUSE THEY WILL AFFECT YOUR RANKING ON GOOGLE.

TRUE FALSE

5. IN ORDER TO EFFECTIVELY MONITOR WHAT IS BEING SAID ABOUT YOU AND YOUR BRAND ON SOCIAL, YOU WILL HAVE TO DOWNLOAD HASHTAGIFY.ME

TRUE FALSE

6. ALLOCATE TIME IN YOUR DAY TO MAKE SURE YOU ANSWER ALL OF YOUR MESSAGES ON SOCIAL MEDIA

TRUE FALSE

7. YOU CAN USE HOOTSUITE’S FREE MOBILE APP TO SCHEDULE, PUBLISH, AND MONITOR CONVERSATIONS FROM ANYWHERE.

TRUE FALSE

8. YOU CAN USE THE OWL LOGO IN THE UPPER RIGHT CORNER OF YOUR HOOTSUITE DASHBOARD TO LOOK FOR TERMS AND PHRASES THAT ARE RELEVANT TO YOUR BUSINESS

TRUE FALSE

9. YOU CAN EXPORT DATA FROM FACEBOOK BUSINESS PAGES (UP TO 500 PAGE POSTS AT A TIME) AND REVIEW THE METRICS IN AN EXCEL FILE

TRUE FALSE

10. THE AVERAGE BRAND RESPONSE TIME ON SOCIAL MEDIA IS:

A) 2 hours

B) 30 minutes

C) 10 hours

D) Never

CONGRATULATIONS! You’ve completed the third and final section of the Social Marketer quiz!



NEXT STEPS

_____________________________________________________________________________

SOCIAL MEDIA MASTERY IN A NUTSHELL



FACEBOOK BUSINESS PAGE CHECKLIST

Is your Business Page ready?

□ Upload an engaging and professional cover photo (851 x 315 pixels).

□ Click your cover photo and add a description that includes a link to your website. Note you can also tag people or geotag the photo.

□ Upload a clear (and interesting) profile photo. Click that photo to add a description, etc as you did with the cover photo.

□ Click through the tabs on the left and ensure all information is as complete as possible.

□ Create your page @Username. This allows you to promote the page as fb.me/username and have people message you at: m.me/username.

□ Setup a call to action button by clicking ‘+ Add a Button’

______________________________________________________________________________

TWITTER CHECKLIST

A completed profile encourages followers:

□ Upload your profile picture (400x400 pixels)

□ Add your location, a bio that includes a call-to-

action (think business AND fun) and your website to

your details. Note that you can add hashtags in

your bio too!

□ Upload a header photo (1500 x 500 pixels) for your

Twitter account.

_____________________________________________________________________________



INSTAGRAM CHECKLIST

Setting up your Instagram will give you access to better business tools

□ Open the Instagram app on your phone

and click on the profile tab (last one on

the right).

□ Click on ‘Edit my profile’ to add your

website, bio, email and phone number.

Click the check when you are done

(unlike Twitter, Hashtags in your bio are

not searchable nor clickable).

□ Click the settings button on the top right

of your profile page and scroll down to

ACCOUNT.

o Select ‘Switch to business profile’ you will be asked to link your Instagram

to your Facebook business page.

o This will permit you to add a phone, email or location so people can reach

you from a button on your profile

o You will gain access to Instagram insights on your device (you need at

least 100 followers to get access)

______________________________________________________________________________

WHERE TO GET STARTED WITH SOCIAL MEDIA ADS

□ To get started on Facebook: ads.facebook.com or business.facebook.com □ To get started on Twitter: ads.twitter.com or business.twitter.com □ https://business.instagram.com/advertising



OTHER RESOURCES

HASHTAG GENERATOR

Need some tools to help you come up with popular Hashtags?

http://www.all-hashtag.com/

http://www.all-hashtag.com/




Circle the correct answer

1. YOU DON’T HAVE TO BE EVERYWHERE ALL THE TIME. FIND THE RIGHT PLACES, WHERE YOUR PEOPLE ARE, WHERE YOUR TARGET IS.

TRUE FALSE

2. THE FUNDAMENTAL STRATEGY OUTLINED IN THIS WORKSHOP CONSISTED OF LISTENING, PLANNING AND MONITORING

TRUE FALSE

3. DARK POSTING IS ABOUT SEARCHING THE WEB AND THE SOCIAL SPACE TO SEE WHAT’S BEING SAID ABOUT YOUR BUSINESS, YOUR INDUSTRY AND YOUR BRAND

TRUE FALSE

4. USING A MIX OF VIDEOS, GUIDES, INFOGRAPHICS AND OTHER STYLES WILL ENGAGE YOUR POTENTIAL CUSTOMERS MORE EFFECTIVELY ON SOCIAL MEDIA.

TRUE FALSE

5. ONE SIMPLE METHOD YOU CAN USE TO SEE WHAT’S TRENDING ON FACEBOOK, IS TO CHECK YOUR ACTIVITY LOG ON THE LEFT MENU BAR.

TRUE FALSE

6. ‘EVERGREEN’ CONTENT REFERS TO A MIX OF TIMELESS, FRESH CONTENT THAT’S DELIVERED TO YOUR SOCIAL POSTS ON A REGULAR BASIS.

TRUE FALSE

7. A FACEBOOK BUSINESS PAGE ALLOWS YOU TO CONNECT WITH THOSE WHO MATTER MOST TO YOUR BUSINESS AND IT HELPS YOU ENGAGE YOUR CUSTOMERS ON DESKTOP AND ON MOBILE.

TRUE FALSE

8. YOUR FACEBOOK PERSONAL ACCOUNT WILL SAVE TIME BY GIVING YOU THE OPTION TO SCHEDULE YOUR POSTS IN ADVANCE.

TRUE FALSE

9. THE BEST HASHTAGS ARE: A) Easy to spell B) Specific C) Easy to

Remember D) All of the

above

10. A CUSTOM AUDIENCE ON FACEBOOK IS A LIST YOU CAN CREATE MADE UP OF YOUR EXISTING CUSTOMERS. YOU CAN TARGET ADS TO THE AUDIENCE YOU'VE CREATED ON FACEBOOK, INSTAGRAM, AND AUDIENCE NETWORK.

TRUE FALSE



Congratulations!

You’ve completed the questions, now don’t forget to do the following in order to earn

your designation:

1. Send us a screen capture (or a link) of your engagement on Social Media via

email to [email protected]

2. Use the #rlpsocial Hashtag in your posts

____________________________________________________________________________

MORE TRAINING WITH THE eAGENT DESIGNATION

Become more digitally savvy with your online presence.

This newly revamped designation is comprised of 6 modules and is geared towards providing a better understanding of what constitutes a solid online strategy.

These interactive modules will teach you the key components of your online business presence, from search engine optimization to Google Adwords to measuring the return on your investment with analytics.

The designation is exclusively available to you our Royal LePage REALTORS. Make sure that you stay up to date with the latest in online marketing tactics.

rlpNetwork.com > Training > Designations

For more information





Glossary of Terms

#HASHTAG: a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

HANDLE: a handle is another word for a username. It can refer to the name you use in chat rooms, web forums, and social media services like Twitter. On Twitter usernames/handles are preceded by the @ symbol (e.g. “@RLPLearning”)

DARK POSTS: are News Feed style ads that don't publish to your Timeline or in your fans' feeds organically.

SOCIAL MENTION: the text inclusion of a monitored keyword in a post on a social media platform like Twitter, Facebook, a blog, mainstream news with an RSS feed, a forum/board, YouTube or Pinterest.

FEED: a web feed or RSS feed is a format that provides users with frequently updated content.

GEOTAGGING: the process of adding location-based coordinates (metadata) to photos, videos or online maps, posts, etc….

EVERGREEN CONTENT: content that is continually relevant and stays “fresh” for readers.

CUSTOM AUDIENCES: a custom audience from a customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you've created on Facebook, Instagram.

Date post:	08-Jul-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

Thank you for attending the Fall 2016 REALTOR...

Documents