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THANK YOU!
Houston Community College System
HERC: Celebrating 15 Years!
About HERC• HERC is a non-profit association, founded in 2000 by
campuses in Northern California to address dual-career and diversity challenges
• Now in 18 regions representing more than 25 U.S. states and the District of Columbia
• Over 600 member institutions, including public and private colleges and universities, teaching hospitals, government labs and agencies, and other entities with a related mission.
About HERC
• Prior to 2014, the national coordinating office consisted of just 1.5 FTE: a director and a part-time assistant.
• Recent changes have added a Marketing & Communications Manager and a Technology & Data.
• What this means for Regional HERCS…
About HERC
• Data reports of website traffic and job hits for regional HERCs and their member institutions.
• More HERC outreach, including strategic partnerships, advertising and social media.
• More HERC materials, such as easily-customizable ads in multiple formats and sizes.
• Better technology, including an online marketing toolkit and a professional website review of hercjobs.org.
HERC Organizational Growth
19 Regions + National HERC Office
2000: Northern California 2003: Southern California 2005: NJ/Eastern PA/DE2006: New England 2007: National HERC2007: Metro NY & Southern CT 2007: Upstate NY 2007: Greater Chicago Midwest2007: Michigan 2007: St. Louis 2008: Mid-Atlantic2008: Upper Midwest2011: North Texas2012: Greater Oregon2012: South-Gulf-Central Texas2013: Greater Washington State2014: Greater Colorado 2014: Ohio/Western Pennsylvania/West Virginia2014: Greater Tennessee
HERCs Under Discussion:• Georgia• Mississippi• South Carolina
Advertising Overview
HERC’s 2014-2015 advertising strategy has been aimed at increasing national exposure through diverse partnerships, attracting more jobseekers to create user accounts. HERC has also worked to increase HERC’s social media ad campaigns.
The total value of national exposure in FY2015 to date has been $71,500.
In-Kind Advertising
HERC’s in-kind advertising has more than doubled job reach to diverse jobseekers.
In-Kind Advertising
Venue Reach
Ability Magazine/Ability Jobs 165,00 print / 20,000 digital
Advancing Women 30,000 monthly
American Psychological Assc 1 million + unique hits per month
Diverse Issues in Higher Ed 20,000 subscribers / 100,000 + readers
HBCU Connect 8.5 million page views / month
Latinos in Higher Education 100,000 site hits / month
RallyPoint 3 million visits/month
Paid Advertising
HERC continues to invest in minority, STEM and disciplinary-focused media. 58% of registered jobseekers who found HERC through advertising did so through academic journals and websites.
Paid Advertising
Venue Reach
Annual Biomedical Research Conference for Minority Students
3,600 attendees annually
Hispanic Association for Colleges & UniversitiesHispanic Outlook in Higher Education 50,000 per bi-monthly issue
National Organization of Gay and Lesbian Scientists and Technical ProfessionalsModern Language Association 26,000 college/university teachers of
English and Foreign Languages
National Postdoctoral Association
VetReady
Google Adwords
LinkedInLinkedIn advertising allows us to target jobseekers by education and profession. Total Impressions: 2,125,615.
Professional Development:Free Member Webinars
Central HERC has obtained “Approved Provider” status from the HR Certification Institute (HRCI). This means HR professionals can now earn recertification credits by attending HRCI-identified HERC webinars.
Professional Development:Free Member Webinars
Upcoming:
Thursday, April 23 at 12:00 CentralAccommodating Employees with Mental Health Disabilities in Higher Education
Thursday, May 7 at 12:00 CentralEquity and Inclusion Skills for Recruitment and Retention
Thursday, May 28 at 12:00 CentralThe Title IX Journey: Strategies and Best Practices for Obtaining the Information Your Campus Needs To Make Decisions
…and many more!
HERC Website
This year, HERCjobs.org was recognized as a User’s Choice Awards Winner for providing best user experience. This is the only award where users pick the winners. With over 200,000 employment sites on the internet, this is a great accomplishment.
HERC Website
The hercjobs.org website has seen an 39.5% increase in visits since we launched our new site in 2013. We get over 265,000 visits per month.
Central HERC has an active technology committee consisting of representatives from institutions in the regional HERCs. Our ongoing mission is to continually review and improve the HERC jobseeker experience.
HERC Offices
Regional - National- Regional Website & Data Management- Member Meetings & Conferences- Member Communication & Relations- Dual-Career Collaboration- Regional Webinars - Regional Advisory Board & Subcommittees
- HERC-wide Website & Data Management- National Advertising & Marketing- National Conference Attendance- New HERC Development & Regional HERC Assistance- Partnership Program- National Advisory Board & Subcommittees
South Central Gulf TexasHERC
Our Members
• Alvin Community College• Blinn College• Houston Community College System• Lamar University• Lee College • Lone Star College System• Prairie View A&M University• Rice University• Sam Houston State University• Temple College• Texas A&M University – College Station• Texas A&M University – Central Texas• Texas A&M University – San Antonio• University of Houston – Main Campus• University of Houston – Downtown• University of Houston – Clear Lake• University of Texas System Office• Wharton County College
Cost of Membership
• The average annual cost of HERC membership is $3,000 per institution.• Most regions have a tiered dues structure and smaller campuses pay less
and larger campuses pay more. South-Central-Gulf Texas HERC bases member dues on IPEDS count of benefits-eligible employees.
• In our structure, dues fall between $1,500 - $5,000. • National HERC is a non-profit. Regional dues cover operating costs.• Individual institution dues are set by the HERC region. • Dues can be split between HR and Faculty Affairs.• The average number of member institutions in a regional HERC is 34.
HERC Dues
As part of a national HERC dues restructuring, South Central Gulf Texas HERC stands to save as much as $7,000 in FY2016, resulting in significant savings that we will put toward jobseeker outreach, career fairs and advertising.
If you represent a HERC member institution and would like to be on the planning committee for how we will use these funds, please let us know.
South-Central-Gulf Texas HERC Organization Structure
Co-DirectorsMelissa Abram-Jackson
Nikki Duncan
Founding DirectorAnn Pino
Advisory BoardYou?
Q & ADiscussion
Contact South-Central Texas HERC
Melissa Abram-JacksonCo-Director, South Central Gulf Texas [email protected]
Nikki DuncanCo-Director, South Central Gulf Texas [email protected]
Ann PinoFounding Director, South Central Gulf Texas [email protected]
Thank you!
