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Thank you to our 2013 Idaho Gives Presenting Sponsor
Welcome to the Idaho Gives Webinar!If you don’t have computer speakers…
Call 1-888-721-8686Conference ID: 6541949
Presentation Slides can be found at: www.idahogives.org under the Nonprofit Toolkit!
Idaho Gives:Nonprofit Training
©Razoo 2013 - Confidential and Proprietary
• Learn about Razoo
• Create your page
• Plan a fundraising strategy
• Be creative and get inspired
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Agenda
RAZOO IS IN THE BUSINESS OF
TRANSFORMING PEOPLE’S
LIVES BY ENABLING
We believe the act of giving benefits the donor as much as the recipient, if not more. We endeavor to close the gap between
the desire to give and the ability to give, for as many people as possible. In order to do this at scale and have the broadest
impact we have created a covetable brand and enable valuable transformational experiences for donors.
MEANINGFUL GIVING.
RAZOO MISSION
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Claim admin access IdahoGives.razoo.com/nonprofits- Click “get started” to create a user account.- Fill out the form to claim ownership of your
nonprofit’s page.- Please select that you are with Idaho Gives Day.
Admin access requests take 1-2 business days to process.
Log-in to your accountIdahoGives.razoo.com, click “Log in,” then “My Organization”
Use the cause setup boxo Tell your storyo Include suggested donation amountso Customize your urlo Upload videos and images with captionso Create a thank you video and message
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Create your page
Tell the story of how your nonprofit meets needs in your community.
Highlight the value of a donor’s investment with suggested donation amounts
Self-select into 3 categories
Create a custom url.6
Create your page: Edit
Show your nonprofit at work with images
Uses captions to tell a story
Upload videos from youtube or vimeo
Select an image to be your thumbnail
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Create your page: Images/Videos
Thank your donors twice as often as you ask them
Upload a thank you video for donors to view after making a donation
Include a message in your donors’ tax receipts
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Create your page: Thank Donors
Spread the word via social media
Ask supporters to donate their facebook/twitter accounts and link their networks to your giving day page
Use QR codes at live events
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Create your page: Share
An e-mail notification is sent when a donation is made
Click the donations tab to view donor information and download the report into a .CSV file
Donations are disbursed on the 10th of each month. Donations are sent via check, or you can sign up for an electronic funds transfer: Razoo.com/eft. Donations for Idaho Gives Day will be sent on June 10th.
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Create your page: Donations
Set goals- Tie the $ to the direct impact on your
community
Host a live event- Get people to give online together
Be creative and real- Launch a competition, make a dare, tie to an event
Engage everyone you know- Your network trumps your wallet
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Plan a Strategy: Prepare for Success
Craft a clear and actionable message Create a plan ahead of time, draft
templates Ask well
- Personal, relational, specific
Recruit others to amplify your message- Start with your inner circle, then branch out
Use multiple channels, customize ask by networkFacebook/Twitter/Google+E-mail, e-mail signatures, e-newslettersWord of mouthFlyers in a local businessVideo
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Plan a Strategy: Communication
Send 3 main e-mailsFundraising progressReminder of goals, financial and tangibleReason to give again
Thank in real-timeUse social mediaSend follow-up e-mails
Be on the groundInvite people in – open house, happy hourGo to where the people are
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Plan a Strategy: Day of giving
Thank in real-timeUse social mediaSend follow-up e-mails
Follow-up 2-5 days after the eventPhysical notes to top donorsMake phone calls
Long-termProvide ways for them to receive updatesLet them know the end of the story
social.razoo.com/2012/07/22-delightful-ways-to-say-thank-you
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Plan a Strategy: Thanking
Try something new, experiment
Fundraise with your personality
Provide a reason to come back, competition
Put your own skin in the game
Connect online and offline with the actual work you do
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Be Creative
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Be Creative: Real Life Examples
We are excited to see you succeed. Please contact us with
any questions:[email protected]
866-437-1952 Social.razoo.com