COVINGTON Gerard J. Waldron
BEIJING BRUSSELS DUBAI FRANKFURT JOHANNESBURG CovingLon & Burling LLP
LONDON LOS ANGELES NEW YORK PALO ALTO One CityCentcr
SAN FRANCISCO SEOUL SHANGHAI WASHINGTON 850 Tenth Street, NWWashington, DC 20001-4956T 11202 662 5360
September 9, 2019
Ms. Marlene H. Dortch
SecretaryFederal Communications Commission
445 12th Street SW
Washington, DC 20554
Re: Ex parte presentation In GN Docket No. 16-142, Next GenerationBroadcast Television Standard
Dear Ms. Dortch:
On September 5, 2019, Anne Schelle, executive director of Pearl TV ("Pearl"); SandhiKozsuch with Cox Media Group and chair of Pearl; Brett Jenkins with Nexstar Media Group anda Pearl board member; Ann Bobeck with FOX Corporation; and the undersigned met with AlexSanjenis with Chairman Pai; Joel Miller with Commissioner O'Rielly; Martha Heller, SarahWhitesell, Brendan Murray, and Evan Baranoff and Evan Morris (both by phone) with theMedia Bureau and with Mark Columbo and Martin Doczkat with the Office of Engineering andTechnology. On September 6, Mss. Schelle and Bobeck, Mr. Kozsuch and the undersigned metwith Umair Javed and Jessica Martinez with Commissioner Rosenworcel and with MichaelScurato with Commissioner Starks.
During the meetings the parties discussed the attached slide deck and explained thesubstantial efforts underway in the Phoenix model market to explore the capabilities of theATSC 3.0 standard and how this next-generation standard can be integrated with the manystakeholders in the television ecosystem including consumer electronics manufacturers,multichannel video programming distributors, and various technology vendors. The Pearlrepresentatives explained Pearl's long-standing work with Cable Labs to assemble a database ofinformation that broadcasters and cable companies alike can utilize to coordinate the rollout ofATSC 3.0 and its extensive work with cable companies in the Phoenix market on integrating thisnext-generation TV standard. We provided an update on the ATSC 3.0 hosting arrangementsthat have been implemented in Phoenix and how they maintained all the services (including thediginets) available to consumers in the market. The parties also discussed how single fi'equencynetworks will be important to ATSC 3.0 deployment in many markets since these distributedtransmission systems are well suited to ATSC 3.0 and substantially enhance coverage in amarket, especially in-building coverage. Pearl representatives also reviewed recent consumerresearch showing that consumers find most value in the combination of ATSC 3.0 featuresincluding enhanced video, immersive audio, and interactivity. Finally, the parties discussed theambitious goal for 2020 to move beyond the Phoenix incubation test market and to launch in 61
DC: 7133873-1
COVINGTON
Page 2September 9, 2019
markets that will reach more than 78 million households. The parties emphasized that thistransition is being coordinated by the broadcasters in each market and will entail participationby network-owned stations, public television stations, Pearl members, and all otherbroadcasters interested in embracing ATSC 3.0 technology.
Please direct any questions to the undersigned.
Respectfully submitted,
Gerard J. Waldron
Counsel for Pearl TV
Attachment
cc: Meeting attendees
(t/A
PHO
ENIX
MOD
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Phoenix Model Market
Testing Update
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Twelve Phoenix Stations Participating ('aO phoenix model marketl\ A Tt:;r flCDfon ijcxt genehaiuin ivsehvjcls
W. Scripps Company's KNXV Channel 15 (ABC)
Fox Television Stations' KSAZ Channel 10 (FOX) andKUTP Channel 26 (MyTV Network)
Meredith Local Media Group's KPHO Channel 17 (CBS)and KTVK Channel 24 (Independent)
Nexstar Media Group's KASW Channel 49 (CW Network)
Telemundo Station Group's KTAZ Channel 39 (Telemundo)
Tegna's KPNX Channel 12 (NBC)
Univision's KFPH-CD Channel 35 (UniMas) and KTVW-DTChannel 33 (Univision)
Arizona Television, KAZT Channel 7
Arizona PBS - KAET Channel 8
FOX TEUVl&lON STATIONS, INC.
NexstardROAOCASHNG GROUP.iNC
meredith SCRIPPS
NBCUniversa!
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I 2019 Pearl TV. LLC. Confidential. All rights reserved
Growing Partner Ecosystem
PHOENIX MODEL MARKET
ATtfirBEDIOH NEXT C,E
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■ Top TV manufacturers
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GATESAIR
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' 2019 Pea
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Phoenix Open Test Bed - Developing 3.0 Service For The Industry (V) PHOENIX MODEL MARKETl\ » TEST BED FOR NEXT GENERATION TV SEFWlCES
(V)PHOENIX MODEL MARKETA TEST RED FOR NFXT GENERATION TV SERVICES
Transition models and integration
TV receiver and transmission service profiles
Operations manual
Fixes I updates to the ATSC 3.0 standard
Consumer research - GTM
Secure Signal Standard Implementation
Broadcaster application framework
AES development
SFN development and model
I 2019 Pearl TV, LLC, Confidential. All rights reserved.
i
Phoenix Test Timeline PHOENIX MODEL MARKETA I£sr B£D ton rj£*7 OENE"."-Tit;N IVSfff.'iCEC
'Hello World'4/18 to Basic Service
Late 2018 Late 2019
Service Development□2020
Validate 3.0 transmission
Test prototype receivers
Test signal protection
Focus group testing
Test equipment vendors
Test application framework
MVPD integration
Test 1 pre-comercial TVs anddevices
Add/test additional consumerfeatures
Operationalize transmission
SFN / Auto proof-of-concept
Add/test TVs and devices
© 2019 Pearl TV. LLC. Confidential. All rights reserved.
(V) PHOE
NIX MODEL MA
RKET
Phoenix ATSC 3.0 Transition
Status
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First Phoenix Spectrum Clearing In 2018 PHOENIX MODEL MARKETA TtST BED roil CCNfU.MiC" IV SfcRViLti
BEFORE
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(Ut) PHOENIX MODEL MARKET
12019 Pearl TV, LLC Confidential All rights reserved.
Firs
t ATSC-3 Hosting Arrangement In 2018
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NIX MODEL MA
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on the air
4/5/2018
KAET
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Second Phoenix Spectrum Clearing PHOENIX MODEL MARKETA usr BFCI FOntJEXT CENtHAtlcM IVSlHViLti
BEFORE
+HSN+Ant
KASW
Nexstar(Scripps - post transaction
approval)
+Grt
KNXV-TV
Scripps
KSAZ
TEGNA
KUTP
Fox
AFTER
(¥)
KASW 3.0
PHOENIX MODEL MARKET
((<!>))V / +ESC
from
KFPH
KPHO
Meredith
For reference Escape is carried on two stations in Phoenix Tentative Plan
' 2019 Pearl TV, LLC. Confidential. All rights reserved.
Second ATSC-3 Hosting Arrangement
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10
A 61 MARKETS
1REACHING MORE THAN
78 MILLION HOUSEHOLDS
71.45% OF U.S. POPULATION
New York, NYLos Angeles, CA
Chicago, ILPhiladelphia, PA
Dallas, TX
Washington, DCHouston, TX
San Franclsco-Oakland-San Jose, CABoston, MA
Atlanta, GATampa-St. Petersburg-Sarasota, PL
Phoenix, AZSeattle-Tacoma, WA
Detroit, Ml
Minneapolis, MNMlaml>Ft. Lauderdale, FL
Denver, CO
Orlando-Daytona Beach-Melbourne, FLCleveland-Akron, OH
Sacramento-Stockton-Modesto, CASt. Louis, MO
Portland, ORCharlotte, NCPittsburgh, PA
Raleigh-Durham, NCBaltimore, MD
Nashville, TNIndianapolis, INSan Diego, CA
Salt Lake City, UTSan Antonio, TX
Kansas City, KS-MO
Hartford-New Haven, CTColumbus, OHCincinnati, OH
Milwaukee, Wl
West Palm Beach-Ft. Pierce, FL
Greenville-Spartanburg, SC-Asheville, NCLas Vegas, NV
Austin, TX
Norfolk-Portsmith-Newport NewsOklahoma City
Albuquerque-Santa FeGrand Rapids-Kalamazoo
MemphisBuffalo
Providence-New Bedford
Little Rock-Pine Bluff
Mobile-Pensacola
Albany-Schenectady-TroyFlint-Saginaw-Bay City
Omaha, NE
Charleston-HuntingtonSpringfield, MORochester, NY
Syracuse, NYChattanooga, TNCharleston, SC
Burlington-PlattsburgDavenport-R. Island-Mollne
Santa Barbara-Santa Marie-San Luis Oblspo
Phoenix Consumer Research Goals
PHOENIX MODEL MARKET
A rest BELP ICll NEtT C,ESEIIAiH:M IV SEIIV.CES
For broadcasters, help ide
ntif
y the most
compelling Next-Gen TV features and services of
Interest to consumers.
For CE partners, est
abli
sh the Initial consumer
value proposition for buying a new TV set that Is
next-generation ready. C
onsumer Research Timeline
Get
2018
Labs
Q3 2019
Message
Survey
Q3 2019
Product
GTM Test
2020
consumer
stud
y
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Consumer Research Summary PHOENIX MODEL MARKETA 7£sr Bill FORNEUT OC»J£WAIii;N IV SEfr.'.tti
o
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e
Next-Gen TV gets consumers more excited about broadcast programming and TVviewing in general
Consumers find most value in the combination of features
■ The combination of Enhanced Video and Immersive 3D Audio has broad appeal
■ Modernized application and interactive features high appeal with Millennialsand GenZs.
Most consumers are willing to pay to access a range of their favorite features■ There is strong interest in the ATSC 3.0 TV and add on accessories
■ Interest is spread out evenly across most of the devices
o'im Different elements of ATSC 3.0 are resonating with different consumer categories■ This insight will impact marketing and distribution strategies
'2019 Pearl TV, LLC. Confidential. All rights reserved. 13
Extensive Commercial Service Development Required Thru 2020
PHOENIX MODEL MARKET
A T£sr BElifOR r«XT CENcBAliWJ TV SEHVa.tli
Add/test consumer features
-■» D
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2020/1 Est
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The Foundational For Scaling Device And Service
PHOENIX MODEL MARKET
A 7tsr BED ̂0R NEXT CfNEPATICrJ IV SERVICES
100 MARKETS?
75 MARKETS?
INITIAL SERVICE
COMPLETE
40+ MARKETS
2022 DEVICES ̂
REPACK 50%
COMPLETE
2021 DEVICES
2020 DEVICES
202u (S
OFT LAUNCH)
2021 (LAUNCH)
2022 (RAMP)
IMPROVED OTA VIDEO & ALTERNATIVE AUDI
CONTENT & SIGNAL PROTECTION
MVPDA/V INTEGRATION
DIRECT TO CONSUMER APPLICATION & EXTENDED CONTEN
MOBILITY OPPORTUNITY
©2019 Pea
rl TV. LLC. Confidenlial. All
rights re
serv
ed.
15