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that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also...

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COVINGTON Gerard J. Waldron BEIJING BRUSSELS DUBAI FRANKFURT JOHANNESBURG CovingLon & Burling LLP LONDON LOS ANGELES NEW YORK PALO ALTO One CityCentcr SAN FRANCISCO SEOUL SHANGHAI WASHINGTON 850 Tenth Street, NW Washington, DC 20001-4956 T 11202 662 5360 [email protected] September 9, 2019 Ms. Marlene H. Dortch Secretary Federal Communications Commission 445 12th Street SW Washington, DC 20554 Re: Ex parte presentation In GN Docket No. 16-142, Next Generation Broadcast Television Standard Dear Ms. Dortch: On September 5, 2019, Anne Schelle, executive director of Pearl TV ("Pearl"); Sandhi Kozsuch with Cox Media Group and chair of Pearl; Brett Jenkins with Nexstar Media Group and a Pearl board member; Ann Bobeck with FOX Corporation; and the undersigned met with Alex Sanjenis with Chairman Pai; Joel Miller with Commissioner O'Rielly; Martha Heller, Sarah Whitesell, Brendan Murray, and Evan Baranoff and Evan Morris (both by phone) with the Media Bureau and with Mark Columbo and Martin Doczkat with the Office of Engineering and Technology. On September 6, Mss. Schelle and Bobeck, Mr. Kozsuch and the undersigned met with Umair Javed and Jessica Martinez with Commissioner Rosenworcel and with Michael Scurato with Commissioner Starks. During the meetings the parties discussed the attached slide deck and explained the substantial efforts underway in the Phoenix model market to explore the capabilities of the ATSC 3.0 standard and how this next-generation standard can be integrated with the many stakeholders in the television ecosystem including consumer electronics manufacturers, multichannel video programming distributors, and various technology vendors. The Pearl representatives explained Pearl's long-standing work with Cable Labs to assemble a database of information that broadcasters and cable companies alike can utilize to coordinate the rollout of ATSC 3.0 and its extensive work with cable companies in the Phoenix market on integrating this next-generation TV standard. We provided an update on the ATSC 3.0 hosting arrangements that have been implemented in Phoenix and how they maintained all the services (including the diginets) available to consumers in the market. The parties also discussed how single fi 'equency networks will be important to ATSC 3.0 deployment in many markets since these distributed transmission systems are well suited to ATSC 3.0 and substantially enhance coverage in a market, especially in-building coverage. Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination of ATSC 3.0 features including enhanced video, immersive audio, and interactivity. Finally, the parties discussed the ambitious goal for 2020 to move beyond the Phoenix incubation test market and to launch in 61 DC: 7133873-1
Transcript
Page 1: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

COVINGTON Gerard J. Waldron

BEIJING BRUSSELS DUBAI FRANKFURT JOHANNESBURG CovingLon & Burling LLP

LONDON LOS ANGELES NEW YORK PALO ALTO One CityCentcr

SAN FRANCISCO SEOUL SHANGHAI WASHINGTON 850 Tenth Street, NWWashington, DC 20001-4956T 11202 662 5360

[email protected]

September 9, 2019

Ms. Marlene H. Dortch

SecretaryFederal Communications Commission

445 12th Street SW

Washington, DC 20554

Re: Ex parte presentation In GN Docket No. 16-142, Next GenerationBroadcast Television Standard

Dear Ms. Dortch:

On September 5, 2019, Anne Schelle, executive director of Pearl TV ("Pearl"); SandhiKozsuch with Cox Media Group and chair of Pearl; Brett Jenkins with Nexstar Media Group anda Pearl board member; Ann Bobeck with FOX Corporation; and the undersigned met with AlexSanjenis with Chairman Pai; Joel Miller with Commissioner O'Rielly; Martha Heller, SarahWhitesell, Brendan Murray, and Evan Baranoff and Evan Morris (both by phone) with theMedia Bureau and with Mark Columbo and Martin Doczkat with the Office of Engineering andTechnology. On September 6, Mss. Schelle and Bobeck, Mr. Kozsuch and the undersigned metwith Umair Javed and Jessica Martinez with Commissioner Rosenworcel and with MichaelScurato with Commissioner Starks.

During the meetings the parties discussed the attached slide deck and explained thesubstantial efforts underway in the Phoenix model market to explore the capabilities of theATSC 3.0 standard and how this next-generation standard can be integrated with the manystakeholders in the television ecosystem including consumer electronics manufacturers,multichannel video programming distributors, and various technology vendors. The Pearlrepresentatives explained Pearl's long-standing work with Cable Labs to assemble a database ofinformation that broadcasters and cable companies alike can utilize to coordinate the rollout ofATSC 3.0 and its extensive work with cable companies in the Phoenix market on integrating thisnext-generation TV standard. We provided an update on the ATSC 3.0 hosting arrangementsthat have been implemented in Phoenix and how they maintained all the services (including thediginets) available to consumers in the market. The parties also discussed how single fi'equencynetworks will be important to ATSC 3.0 deployment in many markets since these distributedtransmission systems are well suited to ATSC 3.0 and substantially enhance coverage in amarket, especially in-building coverage. Pearl representatives also reviewed recent consumerresearch showing that consumers find most value in the combination of ATSC 3.0 featuresincluding enhanced video, immersive audio, and interactivity. Finally, the parties discussed theambitious goal for 2020 to move beyond the Phoenix incubation test market and to launch in 61

DC: 7133873-1

Page 2: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

COVINGTON

Page 2September 9, 2019

markets that will reach more than 78 million households. The parties emphasized that thistransition is being coordinated by the broadcasters in each market and will entail participationby network-owned stations, public television stations, Pearl members, and all otherbroadcasters interested in embracing ATSC 3.0 technology.

Please direct any questions to the undersigned.

Respectfully submitted,

Gerard J. Waldron

Counsel for Pearl TV

Attachment

cc: Meeting attendees

Page 3: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

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Phoenix Model Market

Testing Update

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Page 4: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Twelve Phoenix Stations Participating ('aO phoenix model marketl\ A Tt:;r flCDfon ijcxt genehaiuin ivsehvjcls

W. Scripps Company's KNXV Channel 15 (ABC)

Fox Television Stations' KSAZ Channel 10 (FOX) andKUTP Channel 26 (MyTV Network)

Meredith Local Media Group's KPHO Channel 17 (CBS)and KTVK Channel 24 (Independent)

Nexstar Media Group's KASW Channel 49 (CW Network)

Telemundo Station Group's KTAZ Channel 39 (Telemundo)

Tegna's KPNX Channel 12 (NBC)

Univision's KFPH-CD Channel 35 (UniMas) and KTVW-DTChannel 33 (Univision)

Arizona Television, KAZT Channel 7

Arizona PBS - KAET Channel 8

FOX TEUVl&lON STATIONS, INC.

NexstardROAOCASHNG GROUP.iNC

meredith SCRIPPS

NBCUniversa!

Owned Television Stations

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ARIZONAOPBS -AII120NA StAlf IINIVrnSltr

I 2019 Pearl TV. LLC. Confidential. All rights reserved

Page 5: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Growing Partner Ecosystem

PHOENIX MODEL MARKET

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■ Top TV manufacturers

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right

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Page 6: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Phoenix Open Test Bed - Developing 3.0 Service For The Industry (V) PHOENIX MODEL MARKETl\ » TEST BED FOR NEXT GENERATION TV SEFWlCES

(V)PHOENIX MODEL MARKETA TEST RED FOR NFXT GENERATION TV SERVICES

Transition models and integration

TV receiver and transmission service profiles

Operations manual

Fixes I updates to the ATSC 3.0 standard

Consumer research - GTM

Secure Signal Standard Implementation

Broadcaster application framework

AES development

SFN development and model

I 2019 Pearl TV, LLC, Confidential. All rights reserved.

Page 7: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

i

Phoenix Test Timeline PHOENIX MODEL MARKETA I£sr B£D ton rj£*7 OENE"."-Tit;N IVSfff.'iCEC

'Hello World'4/18 to Basic Service

Late 2018 Late 2019

Service Development□2020

Validate 3.0 transmission

Test prototype receivers

Test signal protection

Focus group testing

Test equipment vendors

Test application framework

MVPD integration

Test 1 pre-comercial TVs anddevices

Add/test additional consumerfeatures

Operationalize transmission

SFN / Auto proof-of-concept

Add/test TVs and devices

© 2019 Pearl TV. LLC. Confidential. All rights reserved.

Page 8: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

(V) PHOE

NIX MODEL MA

RKET

Phoenix ATSC 3.0 Transition

Status

12019 Pea

rl TV, LLC. Confidential. Al

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Page 9: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

First Phoenix Spectrum Clearing In 2018 PHOENIX MODEL MARKETA TtST BED roil CCNfU.MiC" IV SfcRViLti

BEFORE

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(Ut) PHOENIX MODEL MARKET

12019 Pearl TV, LLC Confidential All rights reserved.

Page 10: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Firs

t ATSC-3 Hosting Arrangement In 2018

(V) PHOE

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12019 Pea

rl TV, LLC. Confidenttal. All

right

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Page 11: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Second Phoenix Spectrum Clearing PHOENIX MODEL MARKETA usr BFCI FOntJEXT CENtHAtlcM IVSlHViLti

BEFORE

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approval)

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For reference Escape is carried on two stations in Phoenix Tentative Plan

' 2019 Pearl TV, LLC. Confidential. All rights reserved.

Page 12: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Second ATSC-3 Hosting Arrangement

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12019 Pea

rl TV, LLC. Confidential. All

rights re

serv

ed.

10

Page 13: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

A 61 MARKETS

1REACHING MORE THAN

78 MILLION HOUSEHOLDS

71.45% OF U.S. POPULATION

New York, NYLos Angeles, CA

Chicago, ILPhiladelphia, PA

Dallas, TX

Washington, DCHouston, TX

San Franclsco-Oakland-San Jose, CABoston, MA

Atlanta, GATampa-St. Petersburg-Sarasota, PL

Phoenix, AZSeattle-Tacoma, WA

Detroit, Ml

Minneapolis, MNMlaml>Ft. Lauderdale, FL

Denver, CO

Orlando-Daytona Beach-Melbourne, FLCleveland-Akron, OH

Sacramento-Stockton-Modesto, CASt. Louis, MO

Portland, ORCharlotte, NCPittsburgh, PA

Raleigh-Durham, NCBaltimore, MD

Nashville, TNIndianapolis, INSan Diego, CA

Salt Lake City, UTSan Antonio, TX

Kansas City, KS-MO

Hartford-New Haven, CTColumbus, OHCincinnati, OH

Milwaukee, Wl

West Palm Beach-Ft. Pierce, FL

Greenville-Spartanburg, SC-Asheville, NCLas Vegas, NV

Austin, TX

Norfolk-Portsmith-Newport NewsOklahoma City

Albuquerque-Santa FeGrand Rapids-Kalamazoo

MemphisBuffalo

Providence-New Bedford

Little Rock-Pine Bluff

Mobile-Pensacola

Albany-Schenectady-TroyFlint-Saginaw-Bay City

Omaha, NE

Charleston-HuntingtonSpringfield, MORochester, NY

Syracuse, NYChattanooga, TNCharleston, SC

Burlington-PlattsburgDavenport-R. Island-Mollne

Santa Barbara-Santa Marie-San Luis Oblspo

Page 14: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Phoenix Consumer Research Goals

PHOENIX MODEL MARKET

A rest BELP ICll NEtT C,ESEIIAiH:M IV SEIIV.CES

For broadcasters, help ide

ntif

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compelling Next-Gen TV features and services of

Interest to consumers.

For CE partners, est

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value proposition for buying a new TV set that Is

next-generation ready. C

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2018

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GTM Test

2020

consumer

stud

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12019 Pea

rl TV, LLC. Confidential. All

rights re

serv

ed.

12

Page 15: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Consumer Research Summary PHOENIX MODEL MARKETA 7£sr Bill FORNEUT OC»J£WAIii;N IV SEfr.'.tti

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Next-Gen TV gets consumers more excited about broadcast programming and TVviewing in general

Consumers find most value in the combination of features

■ The combination of Enhanced Video and Immersive 3D Audio has broad appeal

■ Modernized application and interactive features high appeal with Millennialsand GenZs.

Most consumers are willing to pay to access a range of their favorite features■ There is strong interest in the ATSC 3.0 TV and add on accessories

■ Interest is spread out evenly across most of the devices

o'im Different elements of ATSC 3.0 are resonating with different consumer categories■ This insight will impact marketing and distribution strategies

'2019 Pearl TV, LLC. Confidential. All rights reserved. 13

Page 16: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

Extensive Commercial Service Development Required Thru 2020

PHOENIX MODEL MARKET

A T£sr BElifOR r«XT CENcBAliWJ TV SEHVa.tli

Add/test consumer features

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Page 17: that have been implemented in Phoenix and how … Ex...2019/09/09  · Pearl representatives also reviewed recent consumer research showing that consumers find most value in the combination

2020/1 Est

abli

shes

The Foundational For Scaling Device And Service

PHOENIX MODEL MARKET

A 7tsr BED ̂0R NEXT CfNEPATICrJ IV SERVICES

100 MARKETS?

75 MARKETS?

INITIAL SERVICE

COMPLETE

40+ MARKETS

2022 DEVICES ̂

REPACK 50%

COMPLETE

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2020 DEVICES

202u (S

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2022 (RAMP)

IMPROVED OTA VIDEO & ALTERNATIVE AUDI

CONTENT & SIGNAL PROTECTION

MVPDA/V INTEGRATION

DIRECT TO CONSUMER APPLICATION & EXTENDED CONTEN

MOBILITY OPPORTUNITY

©2019 Pea

rl TV. LLC. Confidenlial. All

rights re

serv

ed.

15


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