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FOR CHIEF EXECUTIVE OFFICERS THE MOST
| Date post: | 15-Jul-2015 |
| Category: |
Marketing |
| Upload: | guiding-metrics |
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FOR CHIEF EXECUTIVE OFFICERS
THE! ! MOST!
LET’S START WITH...
WHY YOU NEED METRICS
BUSINESS
TRACKING YOUR METRICS
YOUR
DRAMATICALLY
RESULTS
IMPROVE
WILL!
have to say about EXPERTS
What do the
metrics &
dashboards?
Good marketers MEASURE.!
Metrics are critical to ensuring that your marketing is aligned
with your business objectives.
SETH GODIN
“
”
PETER DRUCKER
IF YOU CAN’T!MEASURE IT, !YOU CAN’T !IMPROVE IT.!
“
”!
COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&
MEASURE
EVERYTHING OF SIGNIFICANCE.
ANYTHING THAT IS
IMPROVES.
MEASURED AND WATCHED,
Bob Parsons
“
”!
you will
Never achieve
SUCCESS YOU WANT
TRACK YOUR METRICS,
THE BOTTOM LINE
IF YOU CHOOSE NOT TO
THE
SO WHICH METRICS SHOULD YOU TRACK?
FOR CHIEF EXECUTIVE OFFICERS
THE! ! MOST!
1. NET INCOME
NEED A PROFIT & LOSS UPDATE IMMEDIATELY?
TRACK YOUR NET INCOME
2. TOTAL SALES
SECONDARILY, ASSESS SALES BY:
• AFFILIATE • REGION • PRODUCT, ETC.
3. CONTRIBUTION MARGIN
SALES MINUS VARIABLE COSTS
CONTRIBUTION MARGIN =
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*
3. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE
OVERALL HEALTH OF YOUR BUSINESS
4. CASH BALANCE
SELF-EXPLANATORY. MONITOR YOUR CASH 24/7
IF YOU RUN OUT, YOU’RE DEAD
5. ADVERTISING COST VS. REVENUE PER SALE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO
6. WEBSITE VISITORS
THERE IS GENERALLY A HIGH CORRELATION BETWEEN
SO TRACK & IMPROVE THIS KEY METRIC THE NUMBER OF WEBSITE VISITORS & SALES,
7. SALES TEAM CONVERSION FUNNEL
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED
8. CLIENT RETENTION
KEEPING CLIENTS LONGER DRAMATICALLY IMPROVES PROFITABILITY
9. NUMBER OF LEADS/CUSTOMERS
LEADS AND CUSTOMERS ARE
THE LIFEBLOOD OF YOUR BUSINESS
10. LIFETIME CUSTOMER VALUE
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER
Now that you know WHICH
metrics to track,
The next step is
HOW to figure out
to track them
CHECK IT
AUTOMATICALLY TRACK YOUR KEY METRICS TODAY THERE ARE DASHBOARDS THAT
THE OPTIMAL DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS
AND HUNDREDS MORE
SO YOUR METRICS ARE…
AND THERE’S
ZERO!
DISPLAYED IN REAL TIME ALWAYS UP-TO-DATE
MANUAL DATA ENTRY
WELCOME TO
OUR WORLD OF METRICS
WE AT GUIDING METRICS CAN
CLICK TO WATCH YOUR FREE DEMO VIDEO
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILDAN AUTOMATED DASHBOARD
GUIDINGMETRICS.COM
LET’S STAY IN TOUCH
[email protected] (800) 476-0423
DAVE LAVINSKY
WATCH OUR FREE DEMO VIDEO
SCHEDULE YOUR FREE PERSONAL DEMO
that needs to
TRACK THEIR METRICS?CLICK TO SHARE
WHO DO YOU KNOW
CLICK TO WATCH !YOUR FREE DEMO VIDEO
GUIDINGMETRICS.COM
[email protected] (800) 476-0423
DAVE LAVINSKY
