The Ten Principles of Entrepreneur Marketing

Are you tired of being a door-knocker?

I used to be a Door-Knocker

I made thousands of Cold Calls

I also asked clients for referrals

Knocking on doors was exhausting

I was also acting like Joe The Lawyer

Then I started doing Marketing

Since that time, more than3,000 prospects have called me

Why you might want to stay awake for this

presentation

I will teach you how to attract more great clients

and how to make more money per client

By getting prospects to knock on your door

The Ten Principles of Entrepreneur Marketing

A 50-minute presentation

The BIG Idea OutfitterGive Me Your Card

Why am I qualified toteach marketing to

entrepreneurs?

More than 1,200 advisorsare members of our

programs

My marketing books are sold in 25 countries & 12

Languages

What’s the difference betweensales and marketing?

Get prospects to knock on your door

Knock on doors

Sales is like playing checkersMarketing is like playing chess

The Ten Principles of Entrepreneur Marketing

1. Make your marketing all about your clients, not about you

Doug McPhersonpicked

construction and aggregate

companies

He is a specialistin this market

2. Figure out what people want and need and give it to

them

Andy WimberlySpends three hours to discover

what each prospect actually needs

3. Always market something new

4. Be a lot different,not just a little different

Offers clients two choicesBasic Fast Food (Products) and

Advanced Gourmet (Beyond Products)

Jim Poe offered something new

1. Basic Financial Products

2. Advanced Program

5. People will buy moreif you give them a choice

Ken Van Leeuwan offers three choices

Basic Advanced Super-Advanced

6. People will want something more

if they worry they might not be able to get it

Garth Myers limited his gourmet program to

25 “members”

“It is not for everyone”

7. If you charge morefor your product/service

some people will want it more

Andy Wimberly offersthree choices

A.Basic (Free)B.Advanced ($3,000)C.Super-Advanced ($10,000)

8. Teach & coach first, then sell

Manuela Tessa & Rex Chanteach medical students

about their financial future.

Then they coach them.

9. Communicate one simple message, over and over again

Claude Jeanson always talks about the need for a custom blueprint

Over and over again

10. People buy based on emotions, not rational thought

Debbie Abdoul uses a Scorecard

to find out how her prospects & clients feel

Bonus 11. People will buy morewhen they are having fun

Doug McPhersongives every client a toy truck

How I got prospects to knock on my door

Generated $20,000 revenue

Generated $15,000 revenue

Generated $5 million in revenue

More Than 3,000 ProspectsHave Knocked on My Door

More than 1,200 advisorshave learned how to get

prospects to knock on their door

Do you want to stopknocking on doors?

Would you like great prospectto start calling you?

The BIG Idea OutfitterGive Me Your Card

We will do three very important things

Develop your BIG Idea

Develop your Brand Name & Elevator Speech

Plot out your Marketing Process

Learn more about marketing

The Ten Principles of Entrepreneur Marketing

BishopSchoolofMarketing.com

The Ten Principles of Entrepreneur Marketing