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FOR CHIEF FINANCIAL OFFICERS THE MOST
| Date post: | 16-Jul-2015 |
| Category: |
Business |
| Upload: | guiding-metrics |
| View: | 875 times |
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FOR CHIEF FINANCIAL OFFICERS
THE! ! MOST!
LET’S START WITH...
WHY YOU NEED METRICS
BUSINESS
TRACKING YOUR METRICS
YOUR
DRAMATICALLY
RESULTS
IMPROVE
WILL!
have to say about EXPERTS
What do the
metrics &
dashboards?
Good marketers MEASURE.!
Metrics are critical to ensuring that your marketing is aligned
with your business objectives.
SETH GODIN
“
”
PETER DRUCKER
IF YOU CAN’T!MEASURE IT, !YOU CAN’T !IMPROVE IT.!
“
”!
COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&
MEASURE
EVERYTHING OF SIGNIFICANCE.
ANYTHING THAT IS
IMPROVES.
MEASURED AND WATCHED,
Bob Parsons
“
”!
THE BOTTOM LINE
you
REFUSE ACCESS
SUCCESS
TRACK YOUR METRICS, WHEN YOU CHOOSE NOT TO
TO THE INFORMATION THAT BREEDS YOUR
SO WHICH METRICS SHOULD YOU TRACK?
FOR CHIEF FINANCIAL OFFICERS
THE! ! MOST!
1. NET INCOME
NEED A PROFIT & LOSS UPDATE IMMEDIATELY?
TRACK YOUR NET INCOME
SECONDARILY, ASSESS SALES BY:
• AFFILIATE • REGION • PRODUCT, ETC.
2. TOTAL SALES
SALES MINUS VARIABLE COSTS
CONTRIBUTION MARGIN =
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*
3. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE
OVERALL HEALTH OF YOUR BUSINESS
3. CONTRIBUTION MARGIN
CURRENT RATIO = CURRENT LIABILITIES
CURRENT ASSETS
4. CURRENT RATIO
CURRENT RATIO INDICATES YOUR LIQUIDITY, ASSESSES YOUR ABILITY TO MEET OBLIGATIONS,
AND MEASURES YOUR FINANCIAL STRENGTH
4. CURRENT RATIO
SELF-EXPLANATORY. MONITOR YOUR CASH 24/7
IF YOU RUN OUT, YOU’RE DEAD
5. CASH BALANCE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO
6. ADVERTISING COST VS. REVENUE PER SALE
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED
7. SALES TEAM CONVERSION FUNNEL
KEEPING CLIENTS LONGER DRAMATICALLY IMPROVES PROFITABILITY
8. CLIENT RETENTION
THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM
ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS. THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED.
9. TOP REVENUE GENERATING EMAILS
LEADS AND CUSTOMERS ARE
THE LIFEBLOOD OF YOUR BUSINESS
10. NUMBER OF LEADS/CUSTOMERS
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER
11. LIFETIME CUSTOMER VALUE
Now that you know WHICH
metrics to track,
The next step is
HOW to figure out
to track them
GUESS WHAT
AUTOMATICALLY TRACK YOUR KEY METRICS TODAY THERE ARE DASHBOARDS THAT
THE GUIDING METRICS DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS
PLUS HUNDREDS MORE
ONE HUNDRED PERCENT And is
and CUSTOMIZED
FULLY-TAILORED to YOUR BUSINESS
OUR DASHBOARD
EACH of your APIS
API = APPLICATION PROGRAM INTERFACE
SYNCS WITH
TO MAKE SURE THAT YOUR DATA IS
AND THERE’S
ZERO!
PULLED IN REAL TIME ALWAYS UP-TO-DATE
MANUAL DATA ENTRY
SO. DID YOU KNOW THAT…
15 MINUTES!COULD SAVE YOU 15%
OR MORE ON CAR INSURANCE
MAKE!
TWO HUNDRED !PERCENT!
IN!
REVENUE?!
THE GUIDING METRICS DASHBOARD TEAM CAN
SCHEDULE YOUR FREE
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILD AN AUTOMATED DASHBOARD
ONE-ON-ONE CONSULTATION
WELCOME TO
OUR WORLD OF METRICS
GUIDINGMETRICS.COM
LET’S STAY IN TOUCH
[email protected] (800) 476-0423
DAVE LAVINSKY
WATCH OUR FREE DEMO VIDEO
SCHEDULE YOUR FREE ONE-ON-ONE CONSULTATION
that needs to
TRACK THEIR METRICS?CLICK TO SHARE
WHO DO YOU KNOW
SCHEDULE YOUR FREE PERSONAL CONSULTATION
GUIDINGMETRICS.COM
[email protected] (800) 476-0423
DAVE LAVINSKY
