THE 12-STAGES OF THE '7-FIGURE-BOUTIQUE-AGENCY'

BRAND JOURNEY

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©Peter Hutton - 2014

UNAWAREOF 6-FIGURE-BRAND’S PROBLEM

NEW BRAND-CONCEPTS& BRAND

-STRATEGIES

BIG CHANGES DISORIENTS

REALISESNEED FOR CHANGE

MASTERY, 7-FIGURE

-AGENCY AND FINANCIAL-FREEDOM

MENTORAPPEARS

FINAL TEST

AGENCY BRAND

TRANSFORMED OR RE-BORN

COMMITS TO CHANGE

ACCEPTSTHE

CONSEQUENCES

ILLUSION OFLIMITED RESOURCES& CALL FOR BRAND-TRANSFORMATIONAL

-ADVENTURE

PREPARES FORMAJOR CHANGE,

FINDS BIG-PICTURE &AUTHENTIC-BRAND

-VALUES

STAGE #1

STAGE #7

STAGE #2STAGE #12

STAGE #3STAGE #11

STAGE #4STAGE #10

STAGE #5STAGE #9

STAGE #6STAGE #8