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A New American Standard U.S. developed the highest standard of living
in the world
Europe would need time to recover from the devastation of World War I
America would be the only viable economy left
The 1920s and the second Industrial Revolution
Electricity replaced steam Modern assembly introduced
Automobile Industry Automakers stimulated sales through
model changes, advertising
Modern Administrative system
GM and Alfred P Sloan
Auto industry fostered other businesses
Think vertical integration
Autos encouraged suburban sprawl
Business is here to stay New technologies meant new industries such as
radio and motion pictures
Structural change Professional managers replaced individual
entrepreneurs Corporations became the dominant business form
Marketing and national brands spread
Big business weakened regionalism, brought uniformity to America
Some Economic Weaknesses Railroads poorly managed
Speculation would be rampant
Coal displaced by petroleum
Dirty, expensive, and extremely limited
Farmers faced decline in exports, prices
Plight of the Farmers: use previous notes for refresher
Growing disparity between income of laborers, middle-class managers
Middle class speculated with idle money
People were not financially literate
Buying on margins
Women and the Family Ongoing crusade for equal rights
“Flappers” sought individual freedom
Much of the feminism we know today is heavily influenced by this time
Women would no longer be afraid to try the new and unexpected
Most women remained in domestic sphere
Discovery of adolescence Teenage children no longer needed to work Indulged their craving for excitement
Many religious figures will point to this time when America becomes worldly and sinful
The Roaring Twenties Sports, like golf and baseball, became much
bigger part of national popular culture Bobby Jones, Babe Ruth
Decade was notable for obsessive interest in celebrities Charles Lindbergh Gertrude Ederle
Sex became an all-consuming topic of interest in popular entertainment Sex, sex, and more sex
Artists felt alienation from 1920s mass culture “Exiled” American writers put U.S. at forefront of
world literature primarily in Paris T.S. Eliot Ernest Hemingway F. Scott Fitzgerald
Black Writers- Harlem Renaissance Writers Zora Neale Hurston Claude McKay Langston Hughes WEB Du Bois
The New Negro Movement This term was coined by Alaine Locke
Writing and creating a new history of the American Black
In 1915, Washington is going to die Du Bois is going to become the primary
leader of the American Negro Talented Tenth NAACP
A New Negro The American Negro has changed. During the 1900’s and 1910’s
we see a migration of African Americans from the South to the North and North East Harlem is a neighborhood in New York
Cultural explosion in music, literature, poetry, and arts Shuffle Along- Josephine Baker- 1st all Black cast in Broadway Musical Cotton Club- popular New York nightclub. Prominent musicians would
play at the club, but only white patrons were allowed Poetry- Langston Hughes, “The Negro Speaks of Rivers”
Claude McKay, “If We Must Die” Pan Africanism- Universal Negro Improvement Association
Marcus Garvey and the Black Star Line Goal was to unite all Blacks in America and lead them back to the
motherland, where they would live as a united people under one banner
Country Folk think the city is whack Rural Americans identified urban culture with communism,
crime, immorality
Progressives attempted to force reform on the American people Upsurge of bigotry An era of repression
1919: “Red Scare” Illegal roundups of innocent people Forcible deportation of aliens Terrorism against “radicals,” immigrants
1927: Sacco and Vanzetti executed Supposed anarchist and communist
The New Ku Klux Klan Many people indeed felt ostracized by the
modernity of the 1920’s. Many needed to feel welcomed and so the new Ku Klux Klan was created
1925: Klan membership hit 5 million
Attack on urban culture, inhabitants
Defense of traditional rural values
Klan sought to win U.S. by persuasion
Violence, internal corruption resulted in Klan’s virtual disappearance by 1930
More Fear 1924: National Origins Act
150,000 person quota on immigration
Quotas favored northern Europeans
Mexican immigrants exempted from quota
They were needed as agriculture laborers in the American Southwest
Sounds very familiar doesn’t it
Religion what is it good for? Fundamentalism: Stress on traditional Protestant
orthodoxy, biblical literalism
Billy Sunday
1925: Scopes Trial discredited fundamentalism among intellectuals
Creationism vs. evolution
“Modernists” gained mainline churches
Decrease in the power of the Revival type churches
Fundamentalists strengthened grassroots appeal in new church
Late 20th century an increase of conservatism throughout the world
Harding, Coolidge, and Hoover Republican party apparently dominant
Urban wing of the Democratic party emerged as the most powerful force
Republican presidents appealed to traditional American values
Harding scandals broke after his death
Teapot Dome Scandal
Coolidge represented America in his austerity and rectitude
Hoover represented the self-made man
Return to “normalcy” Tariffs raised Corporate and income taxes cut Spending cut
Coolidge blocked Congressional aid to farmers as unwarranted interference
Government-business cooperation
Democrats make a move 1924: Urban-rural split weakened Democrats
Major shift in political loyalties
Will start seeing AA moving towards Dems and White Southerners moving towards Reps
Will become a permanent shift in Civil Rights Era
Democrats gained more Congressional seats than Republicans after 1922
Election of 1928 Democrat Al Smith carried urban vote
Governor of New York Roman Catholic
Republican Herbert Hoover won race Midwesterner Protestant
Religion the campaign’s decisive issue
The 1920’s The 1920’s is fondly remembered as a
Golden Age for music, literature, movies, musicals, etc.
1920’s will lay the foundation for modern America Increased science and technology
Political Scandals are still happening The Great Depression is going to end the
decade of prosperity and plunge America into an economic black hole