THE 2011 BANKS AND BROKERS GOLF CHAMPIONSHIP

THE COMMERCIAL OPPORTUNITIES

Banks and Brokers Golf

The Banks and Brokers Golf Championship takes place for the 6th consecutive year in

2011. The event is open to all Banks, Broking Houses, Building Societies, Investment

Companies, Credit Analysts, Hedge Funds, Financial Accountants, Insurance companies

and any other individuals and organizations operating in and around the financial

services sector.

The incentives to teams taking part in the events include:

The chance to become the best team in the financial services sector

An opportunity to compete against friends, colleagues and rival organisations

Networking and the opportunity to entertain important staff and clients

A fun and exciting time away from the office with the chance to qualify for a superb

Grand Final, win great prizes and raise funds for charity

The Championship Format

Teams of four golfers compete at 2 qualifying

rounds which will be held at the following UK

venues:

Brocket Hall Golf Club, 6th June 2011

East Sussex National, 1st July 2011

The top three scoring teams from each round

qualify to play in The Grand Final which will be

held at the world famous Emirates Golf Club in

Dubai in October

Great prizes will be awarded at each of the

qualifier rounds to the winning team, runner up

team and third placed team. A number of further

prizes will be awarded in addition to fun prizes

such as longest drive and nearest the pin

Commercial Benefits

The key commercial benefits include:

Direct access to a large and highly affluent target audience (AB1’s)

Increased brand awareness and the ability to generate new and repeat business

Personal introductions to key decision makers in financial sector

Sampling and product placement opportunities

Data capture (access to database of over 5000 high net-worth people)

Internal and external venue branding

Corporate identity on the Banks and Brokers website

Substantial media exposure and positive public relations

Corporate hospitality – the opportunity to enter teams in the event

Access to a Ultra High Net-worth Audience

Predominately males aged 25-55

(family oriented)

Key decision makers (Bankers and

Brokers)

Ultra high net-worth individuals

with significant levels of disposable

income

A number of clients earning £2 –

£4 million annually

Client base has a combined

annual income of over £100 million

and a combined asset base of

more than £1 billion

Mainly living in London, UK home

counties and the southeast

A number of clients based in USA,

Europe and the Middle East

Lifestyle and spending habits include:

Bars and Restaurants

Jewellery

Gambling and spread betting

Sports (Golf, Football, Rugby,

Tennis, Cricket, Sailing etc.)

Hotels & Resorts

Entertaining friends and clients

Premium brands (cars and other

luxury items)

Fashion and accessories

Financial, property and other

investments

Electronics (Gadgets)

Banks and Brokers Clients

ALLIANCE & LEICESTER

BARCLAYS INVESTMENTS

BARCLAYS CAPITAL

BLUECREST

CANTOR FITZGERALD

CHEVIOT

CITIGROUP

C. HOARE & CO

COUTTS & CO

CREDIT SUISSE

CURZON GLOBAL

DELOITTE MNC

DEUTSCHE BANK

GNI TOUCH

NEW EDGE GROUP

ST JAMES’S PLACE

HAIBUN PARTNERS

HSBC

JP MORGAN

LLOYD'S TSB

LDFM

MF GLOBAL

MORGAN STANLEY

R.P. MARTIN BROKERS

MELLON

MERRILL LYNCH

ROYAL BANK OF SCOTLAND

RABOBANK

TRADITION

ICAP

BGC PARTNERS

TULLETT PREBON

UBS

“Looking forward to taking part in the golf championship again. It’s great to compete against our rivals at great venues and

have the chance to win superb prizes” – Tullet Prebon

“We have really enjoyed the Banks and Brokers Golf Championship – it is a great event and very well organised” – Tradition

UK

Public Relations

At the centre of the 2011 event is a sustained and strategic public relations

initiative, delivered by one of Europe’s foremost golf marketing agencies – The

Azalea Group.

Azalea’s networking-based public relations campaign will create a “buzz”

around the event and generate substantial media coverage for all sponsors

Covering a cross section of media, including industry trade publications,

consumer golf, lifestyle, financial and business press, sought after national

press, and strong regional press stories, The 2011 Banks and Brokers Golf

Championship will enjoy a strong and consistent presence in both print and

digital channels

Azalea has strong relationships with editorial department across core national

press sports and golf desks: Times, Sunday Times, Telegraph, Sunday

Telegraph, FT, Mail, MOS, Express, Sunday Express, Independent , Guardian,

News of the World

Public Relations cont…

In addition Azalea will maximize its DAILY relationships with editorial

departments across the following golf trade and consumer press: Golf Monthly,

Todays Golfer, Golf World, Golf International, National Club Golfer, Lady Golfer,

Going for Golf, Golf News, English Club Golfer, Welsh Club Golfer, Bunkered,

Pro Shop Europe, Golf Management Europe, SGB

Targeting financial, business press and lifestyle media will be pivotal to the PR

success of the event and press information to this sector will focus on the

following key areas:

The competitive element between the teams

Increasing female participation in the UK

Delivering value to all sponsors

Public Relations cont…

Online: All sectors of the media now have “dual” channel with regards to their

online versions. Azalea understands how to maximise these opportunities with

regards to: News, Promotions, Competitions and Banners

Social Media: Azalea has invested in training it’s staff to understand how to

maximise social media channels for PR advantage.

PR activity will include:

Venue announcements – qualifiers and finals

Team announcements – which companies are “in” – news and features

Qualifier results – news

Final results – news and features

Sponsor acquisitions

Celebrity endorsement, involvement and appearances

Television Coverage

For the first time the event will be filmed in B-roll format with the footage

distributed to trade, radio and TV outlets. It will be filmed in 16.9 broadcast

quality with a version also created which will be compatible with clients and

commercial partners websites

A short marketing film / viral will also be created which can run on the Banks

and Brokers website and on sponsors website for their own promotional use

The TV footage will also be distributed via a third party such as Reuters or

APTN. Reuters has 650 clients globally and APTN has 800 clients

Banks and Brokers will also utilise its contacts at Sky, Bloomberg, CNBC and

Al Jazeera for further exposure

Some of our Media Partners The Wharf, the leading newspaper for Canary Wharf and the

Docklands, has undergone its first major facelift since it was launched more than 10 years ago. The paper now complements the website wharf.co.uk, which launched last year and has seen significant growth in both unique users and page impressions -The Wharf brand now has a combined reach of over 60,000.

Here is The City. At a time when many financial news websites

and business TV channels are seeing their reader and viewer

figures go back to pre-financial crisis levels, Here Is The City is

bucking the trend - they have just hit new record highs! Over the

course of February 2010, they had 956,174 visits to their

websites, with readers viewing 1,747,987 pages. They have

had 345,675 unique users going through their News website

alone in February - a new record high, and some 46% up on their

previous peak. Their free News e-mail alerts now got out to over

167,000 registered users.

Xexec is the leading provider of employee discounts, lifestyle

management and retail voucher solutions. Xexec runs all of the

employee benefits for over 90% of the Cities top institutions

ranging from Goldman Sachs and Deutsche Bank, including 4 of

the top 5 accountancy firms and 100% of the magic circle law

firms. Xexec currently have 5.8m end users, of which 1.8m have

signed up for direct marketing. They have a 35% read rate & a

17% roi on all direct marketing. Their average user income is

£74k/yr. They have a 50:50 m/f split and are 70:30 based within

the m25. They do direct market via email & dot mailer twice a

week.

2011 Commercial Packages

The commercial packages available include:

Title sponsorship

Support sponsorship

Golf equipment partner

Official car partner

Official travel partner / airline

Golf resort / host venue partner

The Benefits to commercial partners include:

Internal and external venue branding

Ability to access a database of over 5,000 high net-worth people working in financial sector

Corporate identity on all printed materials: email flyers, newsletters

Corporate hospitality: opportunity to enter teams at both qualifying rounds

Media coverage and positive PR

Lead generation and incremental sales

Corporate identity (logo, copy and hyperlinks) on www.banksandbrokersgolf.com (over 1000 hits per month)

Example Support Sponsorship Package

Sponsors corporate identity will appear on all marketing materials associated with the event such as:

Emailed invitations

Press releases

Participants joining instructions

Sponsors logo, editorial copy and hyperlink to feature on www.banksandbrokersgolf.com (over

1000 hits per month)

2 x on-course banners on display at all three events in 2011 (branding to be supplied by sponsor)

2 x complimentary sponsors teams to take part (1 per event ) at both qualifying rounds in 2011. (These

can be used as a prizes or for sponsors staff and / or key clients?)

Product displays and internal branding at all events (branding to be supplied by sponsor)

The ability for sponsor to access and mailshot the Banks and Brokers master database of over 5,000

high net-worth people to include sponsors details, special offers and promotions

Additional branding and awareness generated via the event media partners plus any extra event

information which may be produced such as magazine and newspaper editorials and any specific event

advertising

Positive public relations. The opportunity for sponsors key staff to attend each event and meet all the

golfers

One copy of the opt in database of event participants

2010 Grand Final: Doonbeg Golf Club

2009 Grand Final: Woburn Golf Club

2008 Grand Final: Wentworth Club

Banks and Brokers Golf is managed by Jim Nicholson. Since 1997 Jim

has been providing consultancy in many areas ranging from Marketing

Support, PR, Event Management, Promotions, Sponsorship, Golf

Marketing and Amateur and Corporate Golf Event Creation and

Management

Banks and Brokers Golf is also supported by The Azalea Group, one of

Europe's foremost golf PR and Marketing agencies

The Banks and Brokers Golf Championship helps raise funds for

www.STAR4Africa.org.uk. STAR4Africa’s objectives are to:

– Help provide education to underprivileged children in Africa

– Help provide opportunities to individuals living outside Africa who

wish to participate in charitable activities within Africa.

– Address, whenever possible, other issues affecting life such as

health care, socio- economic aspects and women's issues.

To discuss all the commercial opportunities available please contact:

Jim Nicholson on Tel: 07950 633242 Email: jim@accomplishmanagement.com

Event Website: www.banksandbrokers.com