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The 2013 Personal Branding Trends and How Translators Can Leverage Them.

Date post: 20-Jan-2015
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William Arruda, Personal Branding Guru, predicts each December the personal branding trends that will be of value to career-minded professionals like translators. Explore what trends translators should incorporate in their marketing strategy to increase their influence, name recognition and success!
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Marcela Reyes, MBA Chief Branding Officer Latitudes Training, Coaching and Consulting www.latitudescoach.com 1 The 2013 Personal Branding Trends and How Translators Can Leverage Them
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Page 1: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

Marcela Reyes, MBAChief Branding Officer

Latitudes Training, Coaching and Consulting

www.latitudescoach.com

1

The 2013 Personal Branding Trends and How Translators Can

Leverage Them

Page 2: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

A bit about me• 20+ years industry experience• MBA in Marketing• Entrepreneur• 12+ years as a ATA certified Eng>SP translator• Certified Localization Project Manager• Blue Ocean Strategy Certified Practitioner• Professional business, marketing coach and branding coach• Reach Certified Personal Branding Strategist• Reach Certified Online Identity Strategist• Certified 360 Reach™ Brand Assessment Analyst• 2010-2012 ATA’s Spanish Language Division Administrator• Columnist• International speaker

Page 3: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

Personal Branding Trends for 2013

William Arruda, CEO and Founder of Reach Personal Branding

Page 4: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

1. Curation

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Too much content!

Page 6: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

Welcome to Content Curation

  Finding groups, content, posts, pictures and organizes and shares the

best and most relevant content on a specific issue online.

Page 7: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

If you can’t be a creator….

Then be a curator!

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Content Curation Tools

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2. Customization

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You need to be here!

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3. Mobile

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• 80% search for jobs. (JIBE)

• 77% use mobile job search apps. (Beyond.com)

• Thousands of job search apps.– Lunchmeet– Pocketresume– Sparkshire

Page 15: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

4. People

Page 16: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

Translators are people, not machines! Promote

yourself. Let others see the human side of YOU and your

business.

Page 17: The 2013 Personal Branding Trends and How Translators Can Leverage Them.

5. Pictures

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The traditional word-based resume or CV will be quickly replaced with pictures!

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https://create.visual.ly/kelly/

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6. QR Codes

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7. Timelines

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http://goo.gl/daQ9D

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[email protected]

MarcelaJenney

marcelareyes

latitudescoachblog.com

www.latitudescoach.com

mjenney


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