Date post: | 08-May-2015 |
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Marketing |
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2014 Digital Marketer
Bill Tancer, GM Global Research
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Connect with Experian Marketing Services
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Bill Tancer, our resident data expert
► Resident data expert
► Author of Click: What Millions of People do Online and Why it Matters and Everyone’s a Critic – Winning Customers in a Review-Driven World
Agenda:
► Marketers’ plans and challenges for 2014
► Mobile tipping point
► Age of social media
► Conclusion
Introducing today’s presenter
GM of Global ResearchExperian Marketing Service@billtancer
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Experian Marketing Services:Marketing as a conversation
Strategy, Measurement, Program Management
Data and identity resolution
Targeting
Cross-channel campaign management
SegmentationProfiling
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Integrating the channelMarketers have big plans for 2014
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Cross-channel begins from within
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Barriers to integrationEleven reasons
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Role of the channel
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Marketing challenges beyond the channel
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Data quality challenges
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Customer-centric marketing and linkage
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The mobile tipping point
“Mobile Sets Record Christmas Day – 48% of all Web Traffic, up 28% from 2012” - IBM
“Mobile Sales Reached 26% of all Online Sales on Thanksgiving” – Mobile Commerce Daily
“Mobile rules Walmart: Accounted for 53% of Thanksgiving traffic, new mobile customers up 3 times” – VentureBeat
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PersonalsQuick facts 15% of smartphone owners
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Cross-channel plans
In an EMS global study, what percentage of marketers reported that they plan to run cross-channel marketing campaigns in 2014?
80%
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Mobile, email and the mobile-combo
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Mobile-combo and email opens
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Mobile-combo and revenue per open
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Changing attitudes towards mobile advertising
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The age of social media
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Social and email
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Have questions?
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Upcoming webinars:
April 24 at 1:00 PM EST
2014 Holiday Planning
May 21 at 1:00 PM EST
Back-to-School Insights
Conclusion