The 2015
American Packaging Market:
A Snapshot at
Ben Miyares
President, Sherpa
Packaging Management Institute
President (2014-2017)
International Packaging Press Organisation
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5 Great Packaging Truths…
● Packaging is a US$1 trillion US economy.
● Packaging evolves to meet market changes.
● Change is constant.
● There are no absolutes.
● Without automation, packaging is just…
…ORIGAMI.
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Bill
ion
Un
its
Sold
% C
AG
R 2
01
3-2
01
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Top 15 Packaged Food Markets
400
350
300
250
200
150
100
50
0
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%
-1%
2013 Units Sold CAGR 2013-2018
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U.S. packaging industry:
2013:
Packaging machinery
shipments up
6% to US$9 billion
PMMI trade shows: PACK EXPO Las Vegas;
Pharma EXPO; EXPO PACK México 2015;
PACK EXPO East; EXPO PACK Guadalajara
– 2014 PMMI State of the Industry Packaging Machinery Shipments
American packages are made of…
GLASS
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American packages are made of…
METAL
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American packages are made of…
PLASTICS
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American packages are made of…
PAPER
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American packages are increasingly made of…
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American packages are increasingly made of…
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American packages are increasingly made of…
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FLEXIBLE MATERIALS
Slow evolution from Geo to Bio
Drop-in bioplastics
Recycled content packages
Flexible formats
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13 packaging change agents
● Economics
● Material science
● Engineering
● What we eat
● How we eat
● Consolidation
● Globalization
● Mergers & Acquisitions
● GMO interest/fear
● Artisanal products
● Organic, Natural
● Good for you
● Indulgence 12
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6 ways US packaging is evolving
● Lighter. Stronger. Less.
– Environmental, economic sustainability
● More flexibles. Fewer rigids.
– Resource conservation/replenishment
● Rectangular footprints.
– Increased cube efficiency
● Resource conservation.
– Saving fuel, water, air, heat, money
● More plastics. Less glass, metal.
– Machine purchase price is less relevant
● In-house manufacturing.
– Make/fill/seal replacing “make elsewhere/fill here”
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American packages are made for…
“Pre-Boomers” or “Matures”
(Me and… We know who we are)
“Boomers” (our older kids)
“Gen Xers” (our younger kids)
“Millenials” (18-35 year olds)
“Digitals” (our grand kids)
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Demise of the metal can?
● LIGHTWEIGHT
● MICROWAVABLE
● SINGLE SERVE
● PLASTIC
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Source: eMarketer.com
Ecommerce: The next generation?
Health &
personal care
US Ecommerce sales by Product Category (US$ billions)
Food & Beverage
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$12.9 $15.0 $17.3 $19.6 $22.1 $24.7 $27.4
Health & Personal Care
$5.3 $6.1 $7.0 $7.9 $8.8 $9.7 $10.9
7 E-/M-commerce challenges
● Displaying products/packs on mobile screens
● Protecting, shipping parcels, not pallets
● Home delivery, click and pick or both
● Command & control
● Cost
● Fresh, cold-chain products
● Safety, security, liability
● Are drones a viable option?
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