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The 2015 Report: www.hrboss.com Employer Branding in Singapore The Good, The Bad & The Ugly
| Date post: | 25-Jan-2017 |
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The 2015 Report:
www.hrboss.com
Employer Branding in Singapore
The Good, The Bad & The Ugly
The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly
www.hrboss.com
22
T
Table of Contents 1. Introduction
2. Singapore Over The Years
3. Key Takeaways
4. From Zero to Employment Brand Hero
5. Employer Brand Assessment Checklist
6. HiringBoss
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able of contents
The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly
www.hrboss.com
3
Ove
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ars:
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tKe
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keaw
ays
From
Zer
o to
Em
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Empl
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Bra
nd w
ith H
irin
gBos
sIn
trod
uctio
nI“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos, Amazon
When it comes to attracting Talent, the benefits of a strong employment brand are clear. According to Dr John Sullivan, “Research has shown that companies with a strong employment brand attract at least 3.5 times more applications per job posting than other companies in the same industry.”
Just 5 years ago, less than 10% of Fortune 200 companies had a dedicated role to manage employment brand, yet today, 1 out of 4 have invested headcount and budget into getting employer branding right.
With the Fair Consideration Framework already in full effect, the war for Talent in Singapore is only set to become more intense. A survey by Robert Walters found that both the private and public sectors are even looking overseas to lure expat Singaporeans back home to work.
As the competition for Talent heats up, are companies in Singapore strengthening their Employer Branding efforts? In early 2013 and 2014, we conducted in-house studies to uncover the state of Employer Branding of the top 30 STI (Straits Times Index) companies. The results were unanimous: from poor visibility on social media through to non-candidate friendly application processes, it was clear that Singapore’s leading companies had not yet wised up to the importance of a strong Employer Brand.
How have things changed in 2015? Read on as we uncover the changing state of Employer Branding in Singapore over the years –the good, the bad and the ugly.
Introduction1.
ntroduction
The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly
www.hrboss.com
4
Intr
oduc
tion
Key
Take
away
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Com
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Singapore
Career Page 2013 2014 2015
Dedicated Career Pages 3 7 7 13%
Display Job Openings 24 25 25 3%
Provides help on the job application process 4 3 4
Mobile optimized sites 0 6 6 20%
Social Media Presence
2013 2014 2015
Link to social pages 9 12 14 16%
Share jobs button 4 4 7 10%
Post jobs on social media 1 1 4 10%
Allow candidates to import information
from LinkedIn0 1 1 3%
Singapore Over The Years: 2.
*Figures are based on a 3-year study of the top 30 companies on the Straits Times Index (STI)
Company Culture
2013 2014 2015
Showcase work-life culture 11 11 16 16%
Employee testimonials 10 14 16 20%
For the full report, go to www.hrboss.comFor the full report, go to www.hrboss.com
The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly
www.hrboss.com
5
Intr
oduc
tion
Ove
r th
e ye
ars:
Com
pari
son
char
tFr
om Z
ero
to E
mpl
oym
ent B
rand
Her
o Em
ploy
er B
rand
Ass
essm
ent C
heck
list
Enha
nce
your
Em
ploy
er B
rand
with
Hir
ingB
oss
Key
Take
away
s
Key takeaways
For the full report, go to www.hrboss.com
The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly
www.hrboss.com
6
Intr
oduc
tion
Ove
r th
e ye
ars:
Com
pari
son
char
tFr
om Z
ero
to E
mpl
oym
ent B
rand
Her
o Em
ploy
er B
rand
Ass
essm
ent C
heck
list
Enha
nce
your
Em
ploy
er B
rand
with
Hir
ingB
oss
Key
Take
away
s
Key takeawaysey takeaways
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