The 2017

MediaPlanner

THE PR INTWEAR AUDIENCE | EDITORIAL CALENDAR | RATES

Printwear is the top publication and online destination for

apparel decorators in the U.S.

Printwear readers offer decorating services via screen printing, embroidery, heat transfer,

digital direct-to-substrate, and dye sublimation.

THE PRINTWEAR AUDIENCE

Industry Influence2

91%

Of surveyed Printwear readers purchase prod-ucts from advertisers

in Printwear.

76%

Save issues for future reference.

87%

Consider Printwear to be their best

source of industry information.

69%Screen Printing

62%Embroidery

64%Heat

Transfer

43%Sublimation

36%Digital

Direct-to- Substrate

How Printwear’s Audience Decorates1

Why Apparel Decorators Read Printwear 2

77% New product information

72% Information on industry trends

69% Technical “how-to” information

Magazine advertising rates are based on minimum distribution to 30,000 active industry subscribers, delivered in either print or digital formats, or both.

• Electronic copies are sent consistent with standards set by the CAN SPAM Act of 2003.

• Printed copies follow USPS Periodicals mailing guidelines.

CERTIFIED AUDIENCE STATEMENT

AVAILABLE FOR EVERY ISSUE.

(800) 669-0424, (303) 469-0424, FAX (303) 469-5730 | 2800 West Midway Boulevard, Broomfield, CO 80020 | printwearmag.com/advertise

1 Certified Audience Statement, July 2016 2 Publisher’s own information, based on subscriber survey, June 2016

2017 EDITORIAL CALENDAR

ALSO FEATURING:

PRINTWEAR eFASHION SHOWParticipate in the industry’s original online eFashion Show! This exclusive event presents your apparel and decorating trends in a fash-ionable setting, worn by professional runway models. The fashion show video, pro-duced by Printwear’s ace vid-eo marketing team, is hosted on Printwear’s website and promoted via email blast. All looks are additionally dis-played in an editorial recap in the May issue of Printwear.

SPECIAL DOUBLE ISSUESThe Team Sales Report, The Sublimation Report, The Hot Graphics Report, and The D2 Report are all annual supplements that provide in-depth coverage of specific niches of the decorated-ap-parel market. The reports have an extended reach, as The Team Sales Report, The Sublimation Report, and The Hot Graphics Report are also presented in Printwear’s sister publication, A&E magazine. The D2 Report is also included in A&E, as well as sister publication Sign & Digital Graphics. All Reports exist as a standalone digital version, and will include mar-ket intelligence information specific to the markets they cover. BONUS! Advertisers receive exclusive market sur-vey results specific to each Report, including valuable intelligence on equipment and substrate market share.

(800) 669-0424, (303) 469-0424, FAX (303) 469-5730 | 2800 West Midway Boulevard, Broomfield, CO 80020 | printwearmag.com/advertise

JANUARY• T-Shirts• Manual Screen-Printing Presses• Digital Direct-to-Substrate

Pre-Treat• Heat-Transfer Presses• Single-Head Embroidery

Equipment

FEBRUARYSPECIAL DOUBLE ISSUE: The Team Sales Report

• Junior Apparel• Headwear • Stock Designs and Clipart• Separation, RIP and Digitizing

Software • E-Commerce Solutions

BONUS DISTRIBUTION: THE NBM SHOW FT. LAUDERDALE, FL

MARCH• Placket Shirts• Resort Wear/Terrycloth Products• Screen-Making Equipment

& Supplies• Computer-to-Screen Imaging

Systems• Digital Transfer Equipment

& Supplies• Hooping Systems and Stabilizers

BONUS DISTRIBUTION: THE NBM SHOW ARLINGTON, TX

APRILSPECIAL DOUBLE ISSUE: The Sublimation Report

• Children’s Wear • Eco-Alternative Apparel• Sustainable Practices• Mixed-Media Decorating• Digital Direct-to-Substrate Printers

MAY• Women’s Wear• Bags and Accessories• Plastisol Inks• Embroidery Thread• The Printwear eFashion Show

JUNESPECIAL DOUBLE ISSUE: The Hot Graphics Report

• Hospitality Uniforms/Accessories• Corporate Apparel• Water-Based Inks• Digital Direct Printing • Bridge Lasers

BONUS DISTRIBUTION: THE NBM SHOW INDIANAPOLIS, IN

JULY• Specialty Ts and Tanks• Made-in-the-USA Styles & Supplies• SFX Inks, Transfers, and Threads• Auto Screen-Printing Presses• Wide-Format Sublimation Tech.• Multi-Head Embroidery Machines

BONUS DISTRIBUTION: THE NBM SHOW LONG BEACH, CA

AUGUST• Outerwear and Jackets• Sweatshirts and Fleece• Shop Tools and Accessories• Sublimation Transfers• Business Management Software

BONUS DISTRIBUTION: THE NBM SHOW SECAUCUS, NJ – MEADOWLANDS

SEPTEMBER• Spirit and Athletic Wear• Athletic Wear Inks • Rhinestone Equipment & Supplies• Digital Direct Printing • Embroidery Appliqué

BONUS DISTRIBUTION: THE NBM SHOW DENVER, CO

MID-SEPTEMBERPRINTWEAR RESOURCE DIRECTORY AND RECOGNIZED INDUSTRY SUPPLIER GUIDEOur annual “How-To” handbook presents tutorials on every decorating discipline, written by the industry’s best-respected practitioners. This comprehensive guide is a reader must-have that also features an alphabetical directory and company cate-gory listings with an online component.

BONUS DISTRIBUTION: THE NBM SHOW Charlotte in 2017 and THE NBM SHOWS in 2018!

OCTOBERTHE PRINTWEAR 30TH ANNIVERSARY ISSUE • Headwear and Accessories• Promotional ProductsREADER FAVORITE: The Annual Q&A Troubleshooting GuideThis time-honored tradition is a culmi-nation of all of the toughest questions regarding production, techniques, tech-nical issues, and all other concerns that confront decorators on a daily basis. With practical insight and instruction, plus tips on selling and running a business, this issue is referenced time and again.

BONUS DISTRIBUTION: THE NBM SHOW CHARLOTTE, NC

NOVEMBER• Uniforms and Workwear• Retail-Branded Apparel• Flash-Curing Units and Dryers• Cutter Equipment and Materials• THE EMBROIDERY REPORT

DECEMBERSPECIAL DOUBLE ISSUE: The D2 Report

• New Styles for 2018• 2018 Technology Forecast• Screen Cleaning/Reclaim Equip.• Turnkey Packages• Equipment Financing

JANUARY 2018• T-Shirts• Manual Screen-Printing Presses• Digital Direct-to-Substrate

Pre-Treat• Heat-Transfer Presses• Single-Head Embroidery

Equipment

PRINT MEDIA RATESAD SIZE RATE2-page spread $ 9,870Full page $ 5,7952/3-page $ 4,6451/2-page $ 3,9501/3-page $ 3,0151/6-page $ 1,7401/8-page $ 1,085Product Highlights $ 1,200Marketplace (per column-inch) $ 220

COVERS Back $ 6,955Inside-Front $ 6,665Inside-Back $ 6,375

INSERTS RATE2-page insert you supply $ 5,9552-page insert we print (limited quantities) $ 7,475Regional insert $ 3,685Ride Along $ 11,065Cover Tip $ 13,365Belly Band $ 16,075Printwear eFashion Show $ 1,750List Rental (per 1,000 names) $ 220

SPECIAL PRINT MEDIA PROGRAMS

PRINT ADVERTISING DIGITAL FILE REQUIREMENTS

The most effective way to ensure your files will print without error is to provide a press ready PDF in version 1.5 or later (please see the below specifications). PDFs are the preferred file format, however we can accept tiff, jpg, eps file formats and all files that are compatible with the Adobe CS6 Creative Suite or older as long as they follow the below specifications:

• All fonts and images are embedded in the file.

• CMYK color mode (spot, lab, index and RGB colors are not accepted).

• The file and all of the images it contains need to have a resolution of 300 dpi or higher.

• The ink density limit should remain below 300%.

INSERT REQUIREMENTS: Inserts are quoted individually. Two samples of the in-sert must be submitted for production and Post-Office approval prior to acceptance of the order. Tip-on specifications differ—please contact your sales representative for details.

BOUND-IN INSERT SPECIFICATIONS: Inserts must be supplied to the printer folded and pre-trimmed. Indicate front, back and binding edges. All inserts MUST have a 1/8" head trim and 1/16" millout on the spine. (Face trim will occur 8-1/8" from millout. Foot trim will occur 10-7/8" from head trim.) Insert paper stock should not exceed 100 lbs. or cover weight. Paper stock under 60 lbs. coated or 50 lbs. uncoated will not be ac-cepted. Keep live matter 1/4" from final trim on all sides. One stay stitch, when needed, is acceptable. Please send 6% to 10% over the required quantity to allow for waste. Each box of inserts must be clearly marked with the name of the advertiser and quantity of inserts in each box, along with the name of the magazine and the issue in which the insert will run. Ship inserts to Schumann Printers Inc., 200 Swarthout Rd., Fall River, WI 53932, Attn: Printwear.

(800) 669-0424

AD DIMENSIONS Width Height

Two-page spread – full bleed . . . . 16.5” X 11.125”

Full page – full bleed . . . . . . . . . . . . 8.375” X 11.125”

Full page – trim size. . . . . . . . . . . . . 8.125” X 10.875”

Full page – live area. . . . . . . . . . . . . 7.125” X 9.875”2/3-page (vertical). . . . . . . . . . . . . . 4.625” X 9.875”1/2-page (vertical) . . . . . . . . . . . . . . 4.625” X 7.375”1/2-page (horizontal) . . . . . . . . . . . 7.125” X 4.875”1/3-page (vertical) . . . . . . . . . . . . . . 2.25” X 9.875”1/3-page (horizontal) . . . . . . . . . . . 4.625” X 4.875”1/6-page (vertical) . . . . . . . . . . . . . . 2.25” X 4.875”1/6-page (horizontal) . . . . . . . . . . . 4.625” X 2.375”1/8-page (horizontal) . . . . . . . . . . . 3.375” X 2.375”

FP 2/3 v 1/6 v

1/6 v

1/2 v

1/6 H

1/3 v

1/2 H

1/3 H 1/6 v

ADVERTISING RATES & SPECS

eMEDIA OPPORTUNITIES Benefit from Printwear’s industry-leading digital pres-ence, including the acclaimed daily eNewsletter, weekly featured products and deals, and printwearmag.com—the premier online center for the apparel decorating industry.

PRINTWEAR eNEWS DISPLAY AD$1,125 *Package pricing available

PRINTWEAR eNEWS TEXT AD$295 *Package pricing available

PRODUCTS AND DEALS$615 *Package pricing available

CATALOG CONNECTION$615

eDIRECT $220 (per 1,000 names)

DIGITAL VERSION SPONSORSHIP . . . . . . $1,290 Video Overlay . . . . . . $ 495 Blow-In Card . . . . . . . $ 495 Slideshow . . . . . . . . . $ 495

WEBSITE MARQUEE$1,350

WEBSITE BILLBOARD$1,095

THE NBM SHOW Expand your opportunities in 2017 with an event like no other—THE NBM SHOW. Each city brings multiple graphics markets together while bringing eager buyers to YOU.

THENBMSHOW.com/exhibit

EXHIBIT SPACE RATES$27.50 per square foot

CORNER FEE$150 (where applicable)

(800) 669-0424, (303) 469-0424, FAX (303) 469-5730 | 2800 West Midway Boulevard, Broomfield, CO 80020 | printwearmag.com/advertise

YOU HAVE THE KEY. We understand that fiscal-year budgeting isn’t always January–December, and we want to help you plan a marketing campaign that gives you peace of mind with predictability and flexibility. With THE

NBM LOCK, you can negotiate your long-term rate at any time and lock it in for the duration of your schedule, even if it flows into the next calendar year, avoiding potential rate increases. (We recognize that changes happen

in the regular course of business, so we want you to feel free to modify or cancel your plan with no penalties.)