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The 2nd Annual Prepaid Card Congress

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Driving Consumer Trends For Forward Thinkers! Leveraging Mobile Technology Innovation, Digitizing The Process, And Navigating The Evolving Legislative Landscape. This year’s Prepaid Card Congress brings you a more focused, retailer driven agenda featuring two top associations, 16 leading brands, 7 regulatory experts, 5 groundbreaking technologies, 4 industry watchdogs, and the leader in market research… the only conference you need to attend in 2011!
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TO REGISTER: Call: 800-647-7600 or 781-939-2500 Fax: 781-939-2543 e-mail: [email protected] www.worldrg.com/prepaid February 15–17, 2011 The Venetian Resort Hotel Casino Las Vegas, NV PREPAID CARD CONGRESS The 2nd Annual World Research Group presents Leading Retailers Jim Rowins, Director of Promotional Sales, FANDANGO, INC. Scott Rodning, Senior Manager - Marketing Operations - Gifting Solutions BEST BUY Dennis O. Borst, President / COO FOOT LOCKER GIFTCARD SALES / PATRIOT MARKETING GROUP Shaun Krusmark, Director of Gift Card Sales, CLAIM JUMPER Stacey McAllister, Director – Business Direct, GAP INC Bruce Salerno, Director - Strategic Partnerships VALUE PAY SERVICES, LLC, AN IPC COMPANY Peter Friend, Founder, TRAVELOCITY INCENTIVES Nick Balestino, Manager – Award Partnerships HALLMARK BUSINESS CONNECTIONS Ryan Rogers, V.P. Treasury & Finance, USXPRESS Steven Kane, Senior VP Gift Sales, SPAFINDER Loralei Abels, President, FAIRWAY REWARDS Lee Poskanzer, Former Prepaid Services & New Business Development, STAPLES Laura Parker, Manager of Gift Cards OSI RESTAURANTS / OUTBACK STEAKHOUSE, INC Meagan Giunta, Gift Card Program Manager, AEROPOSTALE SPECIAL GUESTS Regulatory Experts Phillip C. Rouse, Esq, Chairman & Chief Architect, CARD COMPLIANT, LLC Elish A. Meyers, Esq, Vice-President of Retail & Government Relations CARD COMPLIANT, LLC Susan Lea Smith, Senior Trial Attorney, Asset Forfeiture & Money Laundering Section U.S. DEPARTMENT OF JUSTICE Jeff Ross, SVP, BSA/AML Compliance Officer, GREEN DOT CORPORATION Suzanne Williams, Mgr BSA & AML Risk, FEDERAL RESERVE SYSTEM Gizelle Barany, Senior Corporate Counsel, BLACKHAWK NETWORK, INC. JiJi Park, Partner, PILLSBURY WINTHROP SHAW PITTMAN LLP Groundbreaking Technologies Marc Gendron, VP of Business Development, PLASTIC JUNGLE Talbott Roche, Co-Founder and Senior Vice President, BLACKHAWK NETWORK Thomas E Niedbalski Jr., Vice President Sales & Marketing, TRANSACTION WIRELESS John Anderson, Founder and CEO, GROUPCARD Walter Paulsen, Business Development and Retail, GIIV Industry Watchdogs Liz Strauss, Social Web Strategist, SUCCESSFUL BLOG Bastien Beauchamp, Founder & President, THE BEES AWARDS Terry Starbucker, Co-Founder, SOBCON Loraine DeBonis, Editor-in-Chief, PAYBEFORE KEYNOTE Forecasting the Growth of Closed Loop Retailers: Market Research Trends and Projections Tim Sloane VP Client Services / Director, Prepaid Advisory Service MERCATOR ADVISORY GROUP CHAIR ASSOCIATIONS AND KEYNOTE Rebekka Rea Assistant Director RETAIL GIFT CARD ASSOCIATION Kirsten Trusko President NBPCA “A High-Level Summit of the Prepaid Elite” 35 Speakers 11 Interactive Panels 2 Workshops 3 Days This year’s Prepaid Card Congress brings you a more focused, retailer driven agenda featuring two top associations, 16 leading brands, 7 regulatory experts, 5 groundbreaking technologies, 4 industry watchdogs, and the leader in market research… the only conference you need to attend in 2011. Choose from 2 workshops covering the latest legislation and “big win” prepaid marketing campaigns Get focused with “Compliance Control” and “Virtual and Mobile Innovation” breakout tracks Experience up to 15 sessions in total, 11 of which are interactive panels Go beyond business card exchanges and form new relationships at Day 1’s group wine outing - Driving Consumer Trends for Forward Thinkers - Leveraging Mobile Technology Innovation, Digitizing The Process, and Navigating the Evolving Legislative Landscape OFFICIAL ASSOCIATION PARTNER MEDIA PARTNERS JOIN WRG’S NETWORK! Join “Prepaid Card Congress” Follow us on twitter.com/wrginnovation
Transcript
Page 1: The 2nd Annual Prepaid Card Congress

To RegisTeR: Call: 800-647-7600 or 781-939-2500 ■ Fax: 781-939-2543 ■ e-mail: [email protected] ■ www.worldrg.com/prepaid

February 15–17, 2011 ■ The Venetian Resort Hotel Casino ■ Las Vegas, NV

PrePaid Card CongressThe 2nd annual

World Research Group presents

Leading retailersJim Rowins, Director of Promotional Sales, Fandango, Inc.

Scott Rodning, Senior Manager - Marketing Operations - Gifting Solutions BeSt Buy

dennis o. Borst, President / COO Foot LockeR gIFtcaRd SaLeS / PatRIot MaRketIng gRouP

Shaun krusmark, Director of Gift Card Sales, cLaIM JuMPeR

Stacey Mcallister, Director – Business Direct, gaP Inc

Bruce Salerno, Director - Strategic Partnerships VaLue Pay SeRVIceS, LLc, an IPc coMPany

Peter Friend, Founder, tRaVeLocIty IncentIVeS

nick Balestino, Manager – Award Partnerships HaLLMaRk BuSIneSS connectIonS

Ryan Rogers, V.P. Treasury & Finance, uSXPReSS

Steven kane, Senior VP Gift Sales, SPaFIndeR

Loralei abels, President, FaIRway RewaRdS

Lee Poskanzer, Former Prepaid Services & New Business Development, StaPLeS

Laura Parker, Manager of Gift Cards oSI ReStauRantS / outBack SteakHouSe, Inc

Meagan giunta, Gift Card Program Manager, aeRoPoStaLe

SPecIaL gueStS

regulatory expertsPhillip c. Rouse, esq, Chairman & Chief Architect, caRd coMPLIant, LLc

elish a. Meyers, esq, Vice-President of Retail & Government Relations caRd coMPLIant, LLc

Susan Lea Smith, Senior Trial Attorney, Asset Forfeiture & Money Laundering Section u.S. dePaRtMent oF JuStIce

Jeff Ross, SVP, BSA/AML Compliance Officer, gReen dot coRPoRatIon

Suzanne williams, Mgr BSA & AML Risk, FedeRaL ReSeRVe SySteM

gizelle Barany, Senior Corporate Counsel, BLackHawk netwoRk, Inc.

JiJi Park, Partner, PILLSBuRy wIntHRoP SHaw PIttMan LLP

groundbreaking TechnologiesMarc gendron, VP of Business Development, PLaStIc JungLe

talbott Roche, Co-Founder and Senior Vice President, BLackHawk netwoRk

thomas e niedbalski Jr., Vice President Sales & Marketing, tRanSactIon wIReLeSS

John anderson, Founder and CEO, gRouPcaRd

walter Paulsen, Business Development and Retail, gIIV

industry WatchdogsLiz Strauss, Social Web Strategist, SucceSSFuL BLog

Bastien Beauchamp, Founder & President, tHe BeeS awaRdS

terry Starbucker, Co-Founder, SoBcon

Loraine deBonis, Editor-in-Chief, PayBeFoRe

KeynoTeForecasting the Growth of Closed Loop Retailers: Market Research Trends and Projections

tim SloaneVP Client Services / Director, Prepaid Advisory ServiceMeRcatoR adVISoRy gRouP

Chair assoCiaTions and KeynoTe

Rebekka ReaAssistant DirectorRetaIL gIFt caRd aSSocIatIon

kirsten truskoPresidentnBPca

“a high-Level summit of the Prepaid elite”

35 Speakers 11 Interactive Panels

2 Workshops 3 Days

this year’s Prepaid card congress brings you a more focused, retailer driven agenda featuring two top associations, 16 leading brands, 7 regulatory experts,

5 groundbreaking technologies, 4 industry watchdogs, and the leader in market research… the only conference you need to attend in 2011.

■ Choose from 2 workshops covering the latest legislation and “big win” prepaid marketing campaigns■ Get focused with “Compliance Control” and “Virtual and Mobile Innovation” breakout tracks■ Experience up to 15 sessions in total, 11 of which are interactive panels■ Go beyond business card exchanges and form new relationships at Day 1’s group wine outing

- driving Consumer Trends for Forward Thinkers - Leveraging Mobile Technology Innovation, Digitizing The Process,

and Navigating the Evolving Legislative Landscape

official association partner Media partners JoIn wRg’S netwoRk!Join “Prepaid card congress”

follow us on twitter.com/wrginnovation

Page 2: The 2nd Annual Prepaid Card Congress

2To RegisTeR:

Call: 800-647-7600 or 781-939-2500 ■ Fax: 781-939-2543 ■ e-mail: [email protected] ■ www.worldrg.com/prepaid

Who shouLd aTTend

The Conference is Designed for Senior-Level Decision Makers such as:

Directors

Program Managers

Managers

Business Unit Leaders

From the following Business Sectors:

Retailers

Direct Sellers

Financial Institutions

Non-Bank Financial institutions

Remittance, Payday Loan, and Cash-Advance

Businesses

Tax-Preparation Firms

Government Institutions

Insurance Companies

Healthcare Providers and Insurers

Corporate HR and Benefits

Divisions of Small, Medium and Large Businesses

Payments Processors

Mobile Payments Technology and Service

Providers

Card Associations

Acquirers and ISOs

Law Firms

Prepaid Program Managers and Issuers

Prepaid Marketers

Loyalty, Incentives and Rewards Companies

Payments Consultants and Analysts

Register 3 attendees & the 4th attends

Free!

Welcome to the 2nd Prepaid card congress! the for-you/by-you agenda is designed to help your company leverage mobile technology innovation, digitize the prepaid process, navigate the evolving legislative landscape, and stay abreast of the game changing advances of prepaid innovation that are changing the industry.

the RealityWith the exponential advancement of mobile use and technology in the last decade, gifting, stored value, and loyalty programs are all coming together. the usability of mobile applications has created a seamless, virtual economy in which products and services are at consumer’s fingertips, literally. the Us prepaid industry is rapidly catching up with europe, and both retailers and consumers alike are moving toward new technology and innovation, from plastic and paychecks to sMs and email. only by grasping the evolving industry landscape, and offering the right prepaid services to consumers will retailers maximize the leverage that innovation now offers.

keynote addressestim Sloane, VP Client Services / Director, Prepaid Advisory Service, Mercator advisory group, brings his expertise and viewpoints to the stage, forecasting the growth of closed loop retailers with market research trends and 1, 3, and 5 year projections on the closed loop prepaid market, revenue, and growth.

Rebekka Rea, Assistant Director, Retail gift card association, offers the state of the industry address: What is Moving the needle in prepaid profits? rebekka will provide feedback on the current marketplace and what is driving revenue, giving insight into the latest advances in prepaid offerings.

comprehensive coverage on legislation, compliance, Marketing, and technology

Interactive workshops• card compliant, LLc - essential training in compliance

control: adopting new products in the changing legal landscape and How to Best prepare for What is next

• Foot Locker giftcard Sales - integrating stored Value and prepaid Gifts into Marketing campaigns: exploring “Big Win” case studies with the World’s leading Brands

Legislation and compliance• nBPca - sharing the latest from the Hill and exploring

the role of trade associations in the overall industry

• green dot corporation - evaluating the top 10 prepaid compliance issues and strategies to Mitigate risk

• Federal Reserve System - identifying and Mitigating anti-Money laundering and fraud on prepaid products

• uSXpress - examining the Growth of prepaid payroll and its respective legal implications

Prepaid Innovations• Plastic Jungle - Understanding the evolving secondary

Market and How Gift card partners Will respond

• transaction wireless - learning about the past, present and future of Mobile technology and How consumers Have evolved

• gap Inc - evaluating the latest advances in downloading and redeeming rewards electronically

• giiv - disruptive innovations in Virtual and Mobile Gifting

• groupcard - How Group Gifting could shift the prepaid industry

• claim Jumper - Build, Buy or partner: innovating with limited Budgets and it resource

• SpaFinder - diagnosing the potential of social networking and How prepaid pays off

• outback Steakhouse, Inc - adding Value and Growing Your closed loop Gift card Business through alternative channels

• Fandango - Balancing the adoption rate of prepaid Mobile applications and How easily they can be integrated into redeeming systems

the networkingWorld research Group recognizes the importance of capturing new opportunities, strategies and connections. With 11 panels, 2 workshops, and a group wine tasting outing, interactive opportunities will drive relationship building. We are also delighted to offer extended networking breaks throughout the conference. We are serious in ensuring that your time at this conference is a great investment.

discounts availableWe offer both group rates and other discounts. register today by calling 800-647-7600 or 781-939-2500 to reserve your place. i look forward to greeting you personally in las Vegas!

Best regards,

Jeffrey chernick Conference Director

Rebekka Rea Assistant Director Retail gift card association

kirsten trusko President nBPca

Dear Colleague,

PrePaid Card CongressThe 2nd annual

- driving Consumer Trends for Forward Thinkers - Leveraging Mobile Technology Innovation, Digitizing The Process, and Navigating the Evolving Legislative Landscape

Page 3: The 2nd Annual Prepaid Card Congress

3To RegisTeR:

Call: 800-647-7600 or 781-939-2500 ■ Fax: 781-939-2543 ■ e-mail: [email protected] ■ www.worldrg.com/prepaid

8:30 AM Workshop Registration & Morning Coffee

Pre-ConFerenCe WorKshoPs ■ Tuesday, February 15, 2011

WoRkshop A: 9:00 AM – 11:00 AM

Essential Training in Compliance Control: Adopting New Products in the Changing Legal Landscape

and How to Best Prepare for What is Nextprepaid legislation is rapidly evolving, resulting in new, amended and evolving obligations for card issuers, program managers, retailer sellers, distributors, fulfillment companies, incentive companies, etc. regulated aspects of prepaid cards touch and concern at a minimum, the legal department, accounting and finance department, compliance department, it department, marketing team, sales personal and tax department of any company that operates a prepaid program. it is essential for program managers to stay informed and up to date on the latest policies, developments and legal requirements. it is equally important to establish an internal policy or process by which this information is shared within the company and to establish a process for engaging the necessary department response or action in a timely manner. Being prepared, knowledgeable and proactive is the best defense to costly litigation, fines, penalties and publicized complaints. By understanding why these laws are put into place, companies can better grasp what is in store for the future, and how to start preparing for such potential changes. session topics include:

• Providingindustryfeedbackonthelatestlegislationandadiscussionon the regulators rationale for laws and proposed laws

• Newproductsandregulatorycompliance—PhoneApps,Mobilecommerce, e-cards, etc.

• Insightonhowtheregulatorysystemworksandthewaysinwhichprepaid departments can best interface with the process to protect their interests

• Discussiononsampleinternalpoliciesforinformationsharingandwhythe other departments do or should care

• Exploringalternativeoptionsandprogramsforprogrammanagersandissuers to comply with card regulations and keep up with the changes without having to substantially change their programs

Phillip c. Rouse, esquire Chairman & Chief Architect caRd coMPLIant, LLc

chuck is a founder and Managing Member of the law firm douthit, frets, rouse, Gentile & rhodes, llc and has practiced extensively in the area of regulatory compliance for stored value card products. He has served as General counsel for storefinancial services, llc, implementing, managing and addressing compliance issues for over 400+ card programs. He is the co-organizer of the canadian Multi-store stored Value card coalition and has been actively involved in the legislative process pertaining to the card industry in canada and the U.s. He is the inventor of the pending patent: Methods and systems for optimizing escheat and derecognizing of prepaid cards, stored Value cards, credit Memos, and electronic payment instruments. chuck is also the founder and chairman of card compliant, llc, a compliance specialty company serving the prepaid and stored value card industry. card complaint provides technology supported and processed solutions to regulatory compliance challenges encountered in administering card programs.

WoRkshop B: 11:30 AM – 1:30 pM

Integrating Stored Value and Prepaid Gifts into Marketing Campaigns: Exploring “Big Win” Case

Studies that Led to Tangible Results with the World’s Leading Brands

today’s consumer is more intelligent and technologically savvy than every before, and it is up to retail brands to recognize this behavior and adopt. instead of reviewing what hasn’t worked in the past, this workshop will focus on what has, evaluating past campaigns that have changed industries and established house hold names by producing tangible results. By integrating prepaid solutions into value added advertising and promotional programs, companies can leverage the consumer using their very addiction to innovation. session topics include:

• Learningfromsuccessfulstrategiesandhowtoapplyittoyourown brand

• Turningproductsaroundtomakeitaleadingname,whilelayingthe grounds for long term adoption rates

• Findingtheidealmarketingstrategythatistherightfitforyour customers, expanding market share and increasing profit margins along the way

• Evaluatingtheselectionprocess,anddeterminingwhichtypeofpre-paid card (open-loop, closed-loop) and brand best fit your demographic audience, thus driving the behavior of the target audience more effectively

• Investigatingcasestudiesofbothsuccessfulandunsuccessfulreward programs, and what team managers can learn from their customers

dennis o. Borst President / COO Foot LockeR gIFtcaRd SaLeS / PatRIot MaRketIng gRouP

dennis Borst has more than 20 years in the media, promotions, crM and incentives world. He has extensive experience with driving customer behavior, increasing employee performance and establishing brand identities. in the past, dennis has worked with the nfl, Mcdonalds and pfizer. currently dennis is working with foot locker, cBs sports, chevrolet, Jeep and lexus. additionally, dennis has experience with customer acquisition and loyalty programs for major automobile manufacturers, wireless communications companies, pharmaceutical companies and dozens of other fortune 1,000 companies.

2:00 pM – 5:00 pM Group outing – Wine Tasting

Page 4: The 2nd Annual Prepaid Card Congress

4To RegisTeR:

Call: 800-647-7600 or 781-939-2500 ■ Fax: 781-939-2543 ■ e-mail: [email protected] ■ www.worldrg.com/prepaid

7:30Event Registration and Coffee

8:30Co-Chairperson’s Opening Remarks

kirsten truskoPresidentnBPca

8:45 kEYNoTE pREsENTATIoN

State of the Industry Address: What is Moving the Needle in Prepaid Profits?• Providingfeedbackonthecurrentmarketplaceandwhatisdrivingrevenue

• Givinginsightintothelatestadvancesinprepaidofferings

• Evaluatingthebestreturnoninvestmentinprepaid

Rebekka ReaAssistant DirectorRetaIL gIFt caRd aSSocIatIon

9:30 FEATURED pREsENTATIoN

The Front Lines for Prepaid: Sharing the Latest from the Hill and Exploring the Role of Trade Associations in the Overall Industry• Providingcommentaryonwhat’shappeninginprepaidpoliticsandhowthe

industry will adopt

• Evaluatingtradeassociationsandtheirsignificantroleinshapingthefutureofcompliance and legislation, and how that effects you and your brand

• SharingexperiencesdirectlyfromtheTheHill,withinsightfulexamplesofhowpolitics really work really behind the scenes

kirsten truskoPresidentnBPca

talbott RocheCo-Founder and Senior Vice PresidentBLackHawk netwoRk

10:30Networking Break & Refreshments

11:00 kEYNoTE pREsENTATIoN

Forecasting the Growth of Closed Loop Retailers: Market Research Trends and Projections• Graspingthelatestresearchandhowitwillaffecttheprepaidindustry

• 1,3,and5yearprojectionsontheclosedloopprepaidmarket,revenue,andgrowth

• Integratingdataandstatisticsintomarketingcampaignsandconsumeradoptionstrategies

tim SloaneVP Client Services / Director, Prepaid Advisory ServiceMeRcatoR adVISoRy gRouP

12:00Networking Luncheon

1:00 FEATURED pREsENTATIoN

Introducing Attendees to the World of Mobile: Learning About the Past, Present and Future of Mobile Technology and How Consumers Have Evolved• Howtonavigateandleveragethebenefitsoftoday’smobilelandscape

• Understandingthelevelofconsumerawarenessandacceptanceofmobiletechnology

• Waystoapplymobiletechnologytoenhanceyourcustomerexperience

thomas e niedbalski Jr.Vice President Sales & MarketingtRanSactIon wIReLeSS

AFTERNooN TRACks

Track A: Virtual & Mobile Innovation Track B: Compliance Control

2:00 pANEl DIsCUssIoN

Disruptive Innovations in Virtual and Mobile Gifting: Utilizing Groundbreaking Technology In A Fractured Marketplace• Discussingwithretailerstheirownexperienceswithinnovativein-houseand

vendor technologies

• Enhancingcustomersatisfactionwithnewstoredvalueconcepts

• Improvingtheeffectivenessandefficiencyofprepaidapplicationswithmobilesolutions

Steven kaneSenior VP Gift SalesSPaFIndeR

walter PaulsenBusiness Development and RetailgIIV

thomas e niedbalski JrVice President Sales & MarketingtRanSactIon wIReLeSS

Special guest Retailer

2:00 pANEl DIsCUssIoN

Evaluating the Top 10 Prepaid Compliance Issues and Strategies to Mitigate Risk• Providingfeedbackonthisyear’sgamechanginglegislativedecisionsand

their affects on prepaid cards

• GivinginsightintoTheCardAct,thePatriotAct,andwhattoexpectnext

• Exploringhowtonavigateandconductbusinessmovingforward

Scott RodningSenior Manager - Marketing Operations - Gifting SolutionsBeSt Buy

Jeff RossSVP, BSA/AML Compliance OfficergReen dot coRPoRatIon

elish a. Meyers, esqVice-President of Retail & Government RelationscaRd coMPLIant, LLc

gizelle BaranySenior Corporate CounselBLackHawk netwoRk, Inc.

JiJi ParkPartnerPILLSBuRy wIntHRoP SHaw PIttMan LLP

Main ConFerenCe day one ■ Wednesday, February 16, 2011

Page 5: The 2nd Annual Prepaid Card Congress

5To RegisTeR:

Call: 800-647-7600 or 781-939-2500 ■ Fax: 781-939-2543 ■ e-mail: [email protected] ■ www.worldrg.com/prepaid

2:45Networking Break & Refreshments

2:45Networking Break & Refreshments

3:00 pANEl DIsCUssIoN

Balancing the Adoption Rate of Prepaid Mobile Applications and How Easily They Can be Integrated into Redeeming Systems • Evaluatingthecapitalexpenditureofredemptionsystemsatpointsofsale

• Mitigatingtheriskaroundmobileofferingsandconsumeradoption

• Learningfromsuccessful,andunsuccessful,casestudiesintheprepaidindustry

Jim RowinsDirector of Promotional SalesFandango, Inc.

Lee PoskanzerFormer Prepaid Services & New Business DevelopmentStaPLeS

Steven kaneSenior VP Gift SalesSPaFIndeR

Bruce SalernoDirector - Strategic PartnershipsVaLue Pay SeRVIceS, LLc, an IPc coMPany

3:00 FEATURED pREsENTATIoN

Case Study: Examining the Growth of Prepaid Payroll and its Respective Legal Implications• Circumventingthetraditionalpaycheckandpaymentmethodstomore

advanced prepaid card systems

• Issuing8,500multipurposeprepaidcardstodrivers,whoprocessapproximately $50 million/month in prepaid activity

• Complyingwithbothstateandfederalstatuesthatareinconstantflux

Ryan RogersV.P. Treasury & FinanceuSXPReSS

company profile: 7,800trucks 24,000 trailers $1.5 billion in revenue 11,000 employees

4:00 pANEl DIsCUssIoN

Build, Buy or Partner: Innovating with Limited Budgets and IT Resources• Circumventingalackofhuman,IT,andmonetaryresources

• Communicatingcomplexmarketingcampaignsinonestreamlinedway

• Takingadvantageoftheservicesandtoolsofferedbyvendors

Shaun krusmarkDirector of Gift Card SalescLaIM JuMPeR

walter PaulsenBusiness Development and RetailgIIV

Meagan giuntaGift Card Program ManageraeRoPoStaLe

Loralei abelsPresidentFaIRway RewaRdS

4:00 pANEl DIsCUssIoN

Identifying and Mitigating Anti-Money Laundering and Fraud on Prepaid Products• Balancingmarket,customer,andcounterpartyrisk

• Leveraginglessonslearnedacrossareas

• HowtocommunicatewithconsumerswhenE-Certsarefake

Jeff RossSVP, BSA/AML Compliance OfficergReen dot coRPoRatIon

Suzanne williamsMgr BSA & AML RiskFedeRaL ReSeRVe SySteM

Susan Lea SmithSenior Trial Attorney, Asset Forfeiture & Money Laundering Sectionu.S. dePaRtMent oF JuStIce

elish a. Meyers, esqVice-President of Retail & Government RelationscaRd coMPLIant, LLc

Phillip c. Rouse, esquireChairman & Chief ArchitectcaRd coMPLIant, LLc

5:00PREPAID CARD CONGRESS COCKTAIL RECEPTION

5:00PREPAID CARD CONGRESS COCKTAIL RECEPTION

8:30Morning Coffee / Co-Chairperson’s Opening Remarks

Rebekka ReaAssistant DirectorRetaIL gIFt caRd aSSocIatIon

9:30 pANEl DIsCUssIoN

Taking Plastic Out of the Process: Evaluating the Latest Advances in Downloading and Redeeming Rewards Electronically• LeveragingpushSMS,email,andvoicemailwithfeaturerichsystemsand

product offerings

• Insuringthebestuserexperienceandinstantgratificationtocustomersonthego

• Savingoninventoryholdingcostsandfulfillmentmailcostsbyabandoningthecatalogue and point system

Jim RowinsDirector of Promotional SalesFandango, Inc.

Lee PoskanzerFormer Prepaid Services & New Business DevelopmentStaPLeS

Main ConFerenCe day TWo ■ Thursday, February 17, 2011

Page 6: The 2nd Annual Prepaid Card Congress

6To RegisTeR:

Call: 800-647-7600 or 781-939-2500 ■ Fax: 781-939-2543 ■ e-mail: [email protected] ■ www.worldrg.com/prepaid

Peter FriendFoundertRaVeLocIty IncentIVeS

Stacey McallisterDirector – Business DirectgaP Inc

10:15 pANEl DIsCUssIoN

Changing the Game: How Group Gifting Could Shift the Prepaid Industry• Practicalexamplesofprepaidpossibilitiesingroupgiftingandhowthemarket

will change

• Currentimplementationsofnewgroupgiftingservicesandhowconsumersareadopting

• Risksassociatedwithpaymentsystemsandhowtocircumventthem

Scott RodningSenior Manager - Marketing Operations - Gifting SolutionsBeSt Buy

Peter FriendFoundertRaVeLocIty IncentIVeS

John andersonFounder and CEOgRouPcaRd

Bastien BeauchampFounder & PresidenttHe BeeS awaRdS

11:00 Networking Break, Refreshments, and Visit with Our Sponsors

11:30 pANEl DIsCUssIoN

Understanding the Evolving Secondary Market and How Gift Card Partners Will Respond • Bestpracticesandpitfallsforsecondarytrading

• Evaluatingthepotentialofthesecondarymarketandhowtopositionyourbrandearly

• Whattotellyourcustomersinordertoleveragethesecondarymarket

Loraine deBonisEditor-in-ChiefPayBeFoRe

Scott RodningSenior Manager - Marketing Operations - Gifting SolutionsBeSt Buy

Shaun krusmarkDirector of Gift Card SalescLaIM JuMPeR

Marc gendronVP of Business DevelopmentPLaStIc JungLe

Stacey McallisterDirector – Business DirectgaP Inc

12:15 pANEl DIsCUssIoN

Diagnosing the Potential of Social Networking and How Prepaid Pays Off• LeveragingtheparamountsuccessofFacebookandTwittertopromotebrands

• Balancingneededexperimentationwithexecution

• Settingtherightgoalsandorganizationalmetrics

Liz StraussSocial Web StrategistSucceSSFuL BLog

Steven kaneSenior VP Gift SalesSPaFIndeR

John andersonFounder and CEOgRouPcaRd

Bastien BeauchampFounder & PresidenttHe BeeS awaRdS

terry StarbuckerCo-FounderSoBcon

1:15Networking Luncheon

2:30 pANEl DIsCUssIoN

Adding Value and Growing Your Closed Loop Gift Card Business Through Alternative Channels• Formulatingstrategicplansaroundincentivemarketingandthirdparty

channels

• Learningcreativepracticestoenternewmarketsegments

• Sharingcasestudiesandtestimonialsdirectlyfromretailers

nick BalestinoManager – Award PartnershipsHaLLMaRk BuSIneSS connectIonS

Laura ParkerManager of Gift CardsoSI ReStauRantS / outBack SteakHouSe, Inc

Meagan giuntaGift Card Program ManageraeRoPoStaLe

Bruce SalernoDirector - Strategic PartnershipsVaLue Pay SeRVIceS, LLc, an IPc coMPany

Loralei abelsPresidentFaIRway RewaRdS

3:15 Conference Concludes

Page 7: The 2nd Annual Prepaid Card Congress

7To RegisTeR:

Call: 800-647-7600 or 781-939-2500 ■ Fax: 781-939-2543 ■ e-mail: [email protected] ■ www.worldrg.com/prepaid

REgISTRaTIoN INfoRMaTIoNHR / Benefits Executives, Consumer Banking, Retailer

Register Before 12/17/2010

Register After 12/17/2010

Conference $ 695.00 $ 995.00Conference + 1 Workshop $ 795.00 $ 1095.00Conference + 2 Workshops $ 895.00 $ 1195.00

Standard Register Before 12/17/2010

Register After 12/17/2010

Conference $ 1295.00 $ 1595.00Conference + 1 Workshop $ 1395.00 $ 1695.00Conference + 2 Workshops $ 1495.00 $ 1795.00

fee includes morning coffee, lunch, refreshments, and conference documentation. please make checks payable to WrG research, inc.

teaM dIScount: register 3 team members from the same organization at the same time and the 4th team member attends free! (Valid only at regular registration rate.)

SatISFactIon guaRanteed: World research Group stands behind the quality of its conferences. if you are not satisfied with the quality of the conference, a credit will be awarded towards a comparable World research Group conference of your choice.

PayMent PoLIcy/SuBStItutIonS/canceLLatIonS: registration fees must be paid by January 25, 2011. Your registration may be transferred to a member of your organization up to 24 hours in advance of the conference. all cancellations received on or before January 25, 2011 will be subject to a $295 administrative charge. We regret that no refund for cancellations will be made after this date. in case of conference cancellation, World research Group’s liability is limited to refund of the conference registration fee only. World research Group reserves the right to alter this program without prior notice. all cancellations must be submitted in writing on or before 14 days prior to the conference date in order to receive a refund, minus cancellation fee.

conFeRence Venue: the Venetian resort Hotel casino 3355 las Vegas Blvd. south LasVegas,NV89109 tel: 702.414.1000

PReSS PeRMISSIon: press permission must be obtained prior to the event and is dependent upon the speakers’ approval. the press may not quote speakers or delegates unless they have obtained their approval in writing. press passes do not include admittance to pre-event workshops.

PaRTNERShIP oPPoRTuNITIESIndustry-specificeventshelp80%ofB2Bmarketersreachdecisionmakers,generate qualified leads, and build brand awareness. according to american Business Media, B2B events are ranked #1 for helping business decision makers find out about new products and services.

at WrG, we spend our time understanding the business needs of the primary market. our conferences and seminars are designed to ensure the delivery of the mostpertinentandtimelycontentonnewproductandservices.That’swhy95%of companies attending WrG programs make a point of returning.

we view solution providers as partners and assist them in:

• Beingmoreeffectiveinreachingthetargetaudiencebefore,atandaftertheface-to-face experience

• Gainingdirectandpersonalaccesstopotentialclients

• Maximizingtheinvestmentinmakingconnectionsanddevelopingrelationships

• Organizingface-to-facemeetings

• Becomingpartofthedecisionmakingtoenhancetheconference/seminarprogram experience

• Consultingastheireditorialcontentadvisor

• Creatinganexperiencethatmatchestheclient’sgoalstothemarket’sneeds

• ComingawaywithleadsandapositiveROI

specific partnership opportunities with WrG depend on how we can best meet the needs of the individual client. We work closely with clients to create a worthwhile investment. examples of participation from solution providers include, but are not limited to:

On-siteservicedemos•Topicmatterexpertise•Exhibiting Reception/luncheon/breakfastsponsorship•Compendiumsponsor

Specializedtrackhosts•Discussiongroupleaders•Topicmoderators

for more information on WrG partnership opportunities, please contact Mark Bernard at 646-723-8012 or email at [email protected].

oFFiCiaL assoCiaTion ParTner

Media ParTners

the network Branded prepaid card association (nBpca) is a nonprofit, inter-industry

trade association that supports the growth and success of network branded prepaid cards and represents the common interests of the many players in this new and rapidly growing payment category. the nBpca’s members include financial institutions, card organizations, processors, program managers, marketing and incentive companies, card distributors and law firms. the nBpca’s Working Groups drive the activities of the association for its more than 42 members. for additional information, visit www.nBpca.org.

leebug is a free, interactive social networking site for people attending conferences. it allows event participants to network before, during and after an

event. it provides tools to make every connection a strategic one and empowers interactions that will enhance the users ability to build relationships. for more information, visit: www.leebug.com

paybefore’s 360-degree coverage of prepaid and stored value card issues gives industry professionals the news, analysis and perspectives they need to make solid, informed decisions to help their businesses grow and prosper. paybefore

delivers content through a number of properties (paybefore.com, paybefore news, paybefore news international, paybefore Update, paybefore legal, paybefore Magazine, and the paybefore Buyer’s Guide). subscribe today at http://www.paybefore.com/subscribe/

connect : communicate : create - the point of purchase online network has become one of the fastest growing internet based resources in the packaging, display, retail and printing industries. Guided by our vision to remain an unbiased information

super-highway, popon continues to make major strides by leveraging the power of collaboration which enables us to provide unparalleled insight to professionals like you. please take a moment to visit popon.net and explore the wealth of information at your fingertips. www.popon.net

Rate: $169 plus $17 resort feecut off date: January 24, 2011

Page 8: The 2nd Annual Prepaid Card Congress

FeaTured PaneLisTs FroM:Best Buy

aeropostale

Successful Blog

Value Pay Services

Travelocity Incentives

u.S. Department of Justice

hallmark Business Connections

fairway Rewards

The Bees awards

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attention MailrooM: if undeliverable to addressee, this important time-sensitive information should be forwarded to your Marketing director.

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weBSItewww.worldrg.com/prepaid

4 Easy Ways to Register

PHone800-647-7600781-939-2500outside the U.s.

[email protected]

MaILWRG Research, Inc.500 West Cummings ParkSTE 5400Woburn, MA 01801(registrations and payments only)

February 15–17, 2011 ■ The Venetian Resort Hotel Casino ■ Las Vegas, NV

■ Essential Training in Compliance Control Card Compliant, LLC

■ Sharing the Latest from the Hill and Exploring The Role of Trade Associations in the Overall Industry NBPCA

■ Evaluating the Top 10 Prepaid Compliance Issues and Strategies to Mitigate Risk Green Dot Corporation

■ Identifying and Mitigating Anti-Money Laundering and Fraud on Prepaid Products Federal Reserve System

■ Integrating Stored Value and Prepaid Gifts into Marketing Campaigns Foot Locker Giftcard Sales

■ Disruptive Innovations in Virtual and Mobile Gifting Giiv

■ Understanding the Evolving Secondary Market and How Gift Card Partners Will Respond Plastic Jungle

■ Learning About the Past, Present and Future of Mobile Technology and How Consumers Have Evolved Transaction Wireless

■ Evaluating the Latest Advances in Downloading and Redeeming Rewards Electronically Gap Inc

■ How Group Gifting Could Shift the Prepaid Industry GroupCard

■ Build, Buy or Partner: Innovating with Limited Budgets and IT Resources Claim Jumper

■ Diagnosing the Potential of Social Networking and How Prepaid Pays Off SpaFinder

■ Adding Value and Growing Your Closed Loop Gift Card Business Through Alternative Channels Outback Steakhouse, Inc

■ Balancing the Adoption Rate of Prepaid Mobile Applications and How Easily They Can be Integrated into Redeeming Systems Fandango

PrePaid Card CongressThe 2nd annual

World Research Group presents

- driving Consumer Trends for Forward Thinkers - Leveraging Mobile Technology Innovation, Digitizing The Process,

and Navigating the Evolving Legislative Landscape

inTeraCTive sessions WiTh indusTry Leaders


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