The 2nd World Pharma Brand Manager’s Day 2019

“ The Future of pharmaceutical brand marketing changing issues and challenges ”

Fri & Sat - Jan 4th & 5th 2019 / 9.30 AM / SIESCOMS, Navi Mumbai

The 2nd World Pharma Brand Manager’s Day 2019

Day 1 - 4th January 2019

Inauguration

Introduction & Welcome Address by Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS

Opening Address by Dr Bigyan Verma, Director, SIESCOMS

Opening Key note : Prescription trends in the face of recent developments in the Indian pharmaceutical industry Dr Sanjoy Mitra, Founder & Managing Director- SMSRC P. Ltd.

Executive Key note 1 : Future of pharmaceutical business, marketing & branding Dr R. B. Smarta, Managing Director - Interlink Marketing Consultancy P. Ltd.

Executive Key note 2 : Impact of current challenges on the future of pharmaceutical brand management. Mr Sunil Attavar, Chairman & Managing Director - Group Pharmaceuticals Ltd.

Executive Key note 3 : Pharma Digital Marketing - Latest trends and advancements Dr Maruthi Viswanathan, Founder & CEO - Rx Prism Health Systems

B/fast & Networking (8.30 - 9.15)

Registration (8.45 - 9.15)

Session I / Inaugural and Welcome (9.30 -10.55)

Technical session 1 (11.35 - 11.50)

Topic : Walking away from the box - Mr Sunil Attavar, Chairman & Managing Director - Group

Pharmaceuticals Ltd.

Technical session 2 (11.50 - 12.15)

Results of a nation wide study undertaken on “Promotional practices of the pharmaceutical industry in India, related regulatory processes and implications for medical practice”

Dr Arun Gadre, Director & Researcher, SATHI-Pune

Dr Archana Diwate, Researcher, SATHI - Pune

Dr Indira Chakravorty, Consultant, SATHI - Pune

Session II / New Book Releases (10.55 - 11.15)

Book 1 - Bulls Eyes & Blunders : Lessons from 100 cases in pharmaceutical marketing

- Prof Subba Rao Chaganti, Executive Coach, Mentor, Author

Book 2 - How to get doctors addicted to your brand : 13 unshakable laws of pharma branding

- Prof Vivek Hattangadi, Chief Mentor - The Enablers

Tea & Networking Break (11.15-11.35)

Session III / Technical Sessions (11.35 - 12.15)

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The 2nd World Pharma Brand Manager’s Day 2019

Panelists :

Mr Aniruddha Rajurkar - Head India Business, Dr Reddy’s Laboratories

Dr Arun Gadre - Director & Researcher, SATHI - Pune

Mr Ashok Kumar Bhattacharya - Executive Director, Takeda Pharmaceuticals Ind P. Ltd.

Mr Deep Bhandari - Executive Coach & Consultant, Deep Bhandari

Dr Maruthi Viswanathan - Founder & CEO, Rx Prism Health Systems

Dr R. B. Smarta - Managing Director, Interlink Marketing Consultancy P. Ltd. (Moderator)

Mr Supriyo Lahiry - Sr Vice President, Medley Pharmaceuticals Ltd.

Session IV / Panel Discussion (12.15 - 13.25)

Topic : Building pharma brands in the generic era

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(Names in alphabetical order)

Session V / Valediction (13.25-13.35)

Valediction - Session chair : Prof Subba Rao Chaganti, Executive Coach, Mentor, Author

Close : Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS

Lunch Break (13.35 - 14.15)

Welcome & Introduction, Felicitation of faculties - Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS - (14.15 - 14.25)

The “Power of the Subconscious Mind” - How to embed medico-marketing messages into the doctor’s mind. Dr. Melisa Pereira, Healthcare marketing & communications consultant (14.25 - 14.45)

How to make doctors your brand addicts -13 unshakable laws of pharma branding - Prof Vivek Hattangadi, Chief Mentor - The Enablers & Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS (14.45 - 15.45)

Session VI / Brand Manager’s Development Program cum Workshop

(14.15 - 15.45)

Key ingredients of a successful pharma brand, - Prof Vivek Hattangadi, Chief Mentor

- The Enablers

Session VII / Case Study Interactive Discussion (16.00 – 17.30)

Tea Break (15.45 - 16.00)

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The 2nd World Pharma Brand Manager’s Day 2019

- B/fast & Networking (9.00 - 9.30)

3 biggest challenges for pharmaceutical product mgmt teams & how to overcome them -

Prof Subba Rao Chaganti, Exceutive coach, mentor, author

6 teams X 5 members / team - 25 minutes for preparation followed by

Teamwise presentations - 10 minutes per team

Experience sharing (15 mins)

Prize distribution (5 mins)

Session VIII / Group Workshop (9.30 - 11.15)

Group Photograph (11.30 - 11.40)

Session IX / RxPrism Presentation (11.40 - 11.55) Pharma digital promotion - trends and solutions - Mr Shahid Ahmad Shaikh, Director - Healthcare communications, RxPrism Health Systems

Day 2 - 5th January 2019

Tea Break (11.15-11.30)

Session X / Case study interactive discussion (11.55 - 12.55)Key ingredients of a successful pharma brand - Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS

Session XI / Case study interactive discussion (12.55 - 13.30)Dissecting an unsuccessful pharma brand - Prof Vivek Hattangadi, Chief Mentor - The Enablers

Session XI (cont’d) - (14.15 - 14.40)

Lunch Break (13.30 -14.15)

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The 2nd World Pharma Brand Manager’s Day 2019

Session XII / Perception analysis & perception creation workshop -

Moderators : Prof Vivek Hattangadi & Prof (Dr) Suniel Deshpande

How do doctors perceive brand promotional materials

Deep dive analysis of promotional material prepared by the marketing professionals - followed by presentations on the learning’s (6 teams of 5 participants)

Analysis (30 mins)

Presentation by each team (7 mins each)

Insights and presentation on what goes on in the doctors mind when medico- marketing literature are communicated

Session XII (cont’d) - (16.00 -16.30)

Session XIII (16.30 - 16.45)

Session XIV (16.45 - 17.00)

Valediction, prize distribution & distribution of certicates

Close : Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS

Dr Melisa Pereira, Healthcare marketing & communications consultant (14.40 - 15.45)

Tea Break (15.45 - 16.00)

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