THE  3  A’S  OF  BUILDING  A  FOCUSED  ONLINE  ORGANISATION  

Patrik  Svensson  –  March  2012  

x  

Focus  on  the  Assets    you  need  to  control  

Actual Content (Images, Text,

Data)

Actual Interactions

(HTTP, Javascript, Jquery)

BEHAVIOR/PROCESSES

CONTENTSTRUCTURE

Data

SITE STRUCTURE

SiteMap(XML), LInks

DOMAIN STRUCTURE

Content Design(CSS, Jquery UI)

PRESENTATION

Top domains, subdomains,

etc

INFRA STRUCTURE

IP, Hosting, Software,

GitHub, etc

Find  the  right  Agencies  to  work  with  

Actual Content (Images, Text,

Data)

Actual Interactions

(HTTP, Javascript, Jquery)

BEHAVIOR/PROCESSES

CONTENTSTRUCTURE

Data

SITE STRUCTURE

SiteMap(XML), LInks

DOMAIN STRUCTURE

Content Design(CSS, Jquery UI)

PRESENTATION

Top domains, subdomains,

etc

INFRA STRUCTURE

IP, Hosting, Software,

GitHub, etc

WWW Agency Design AgencyTechnology Agency Function Agencies(E-Commerce, Online Support,

Online Advertising, On-site Search) x  

 Ac;onable  KPI’s  enable  focus  

Actual Content (Images, Text,

Data)

Actual Interactions

(HTTP, Javascript, Jquery)

BEHAVIOR/PROCESSES

CONTENTSTRUCTURE

Data

SITE STRUCTURE

SiteMap(XML), LInks

DOMAIN STRUCTURE

Content Design(CSS, Jquery UI)

PRESENTATION

Top domains, subdomains,

etc

INFRA STRUCTURE

IP, Hosting, Software,

GitHub, etc

- Acquisition - Bounce rate

- Conversion rate - Checkout abandonment

- Attribution

WWW Agency Design AgencyTechnology Agency Function Agencies(E-Commerce, Online Support,

Online Advertising, On-site Search)

KPI Agencies

Wanted:  KPI  Agencies