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THE 3 B’S OF A CONTENT DEVELOPMENT STRATEGY WEBINAR BROUGHT TO YOU BY:
| Date post: | 01-Dec-2014 |
| Category: |
Marketing |
| Upload: | bizlibrary |
| View: | 426 times |
| Download: | 2 times |
THE 3 B’S
OF A CONTENT DEVELOPMENT
STRATEGY WEBINAR BROUGHT TO YOU BY:
? Other than instructor-led training, do you currently build any of your own online training content?
? Including classroom content, how many NEW courses did you build and introduce to employees in the past 12 months?
WHAT WE HOPE YOU’LL LEARN
Why content acquisition is central to successful employee training.
What content might work best. Common advantages and challenges with each – build, borrow and buy.
Questions to ask so you can make the most informed choice.
BIZLIBRARY.COM
Overall spending on employee training in U.S.
organizations is $164 billion.
COMPANY SIZE (# of Employees)
Smaller organizations typically
spend more per employee
than larger organizations.
$700
$964
$1,800
COST PER EMPLOYEE PER YEAR
$1,195
Trends That Affect How We Work Together
UPSIDE
DOWN
HIERARCHY PEER POWER
VIRTUAL REALITY
DEMOGRAPHIC TSUNAMI
Next Gen Learning Strategies: business environment
flexibility and agility
focus on learning outcomes
BIZLIBRARY.COM
CREATING A FRICTIONLESS LEARNING EXPERIENCE: reliability
relevance
quality
TOP PRIORITIES FOR TRAINING
PROGRAMS IN 2014
SOURCE: Cox eLearning Consultants,
Learning Solutions Forecast: 2014 Edition
DEVELOP NEW
CONTENT
30% 29%
IMPROVE OR ENHANCE EXISTING CONTENT
What is content? anything that answers a
question that we might be
asking in the moment
CONTENT
EXPECTED BEHAVIOR CHANGES
BUSINESS OBJECTIVES
DEVELOPING A CONTENT ACQUISITION STRATEGY
BUILD BORROW BUY
10% BUILD
40% BORROW
50% BUY
50% BUILD
40% BORROW
10% BUY
Small And Mid-Size Large
SELECTING CONTENT BUILD – BORROW – BUY
BIZLIBRARY.COM
BUILD
your pillars
BUILD
WHAT ARE THE BUSINESS OBJECTIVES AND EMPLOYEE NEEDS
CHALLENGES: Specialized skills Authoring tools Maintenance Time
How Tony Roma Employees use Video to Teach Important Job Skills
The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are.
Jessie Bray,
VP of Training and HR, Romacorp.
TRADITIONAL ELEARNING COURSE
LEARNING NUGGETS
70% EXPERIENTIAL
20%
SOCIAL
10% FORMAL
LOWER COSTS
EXTENDED REACH
PRESERVATION OF KNOWLEDGE
SHOWING SOFT SKILLS
EXPLANATION OF COMPLEX CONCEPTS
ADVANTAGES OF VIDEO
BORROW
RELEVANCY, CONTEXT AND AUTHORITY
CHALLENGES: Credibility Quality Time Adding value
+ insight + insight + insight
CURATE – ADD VALUE
BUY
WHY RECREATE THE WHEEL?
CHALLENGES: Vendors Selection Relevancy Cost
SELECTING AN OFF-THE-SHELF CONTENT PARTNER
TOPIC AREAS QUANTITY QUALITY
SELECTING AN OFF-THE-SHELF CONTENT PARTNER
BIZLIBRARY.COM
QUESTIONS
Use the Q&A
box in the lower
right hand
portion of your
screen.
RECOMMENDED RESOURCES
Course: Organizational
Effectiveness - Take action to
provide the resources
employees need for success
Target: Managers
Providing Resources - Define the
strategic priorities for the
department and align the
required resources
Target: Managers
RECOMMENDED RESOURCES
Adobe Captivate 7: Creating
a Project by Importing a PPT –
Target: Instructional Designers
Adobe Premiere Pro CS6: Creating
a New Project
Target: Instructional Designers /
Video Developers
WWW.BIZLIBRARY.COM/FREE-TRIAL
7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS
BIZLIBRARY.COM
Jessica Petry
Sr. Marketing Specialist
@JessLPetry
@BizLibrary
Chris Osborn
Vice President of Marketing
@chrisosbornstl
