The 36 Reason Why We Word of Mouth1543

8/8/2019 The 36 Reason Why We Word of Mouth1543

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TheThe 3636Reasons Why PeopleReasons Why People

Word of MouthWord of Mouth

Agent Wildfire Inc. - 2007


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Les 36 raisons pourquoi WOM The 36 Reasons Why

Word of MouthWord of Mouth -- A Higher Form of Marketing ValueA Higher Form of Marketing Value


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DifferentBrand

Stories

DifferentApproach

To Market

Different

Audience

Different

Tactics

DifferentCommun-

-ication

Different

Outputs/

Measures

Setting WOM WildfiresSetting WOM Wildfires -- A Distinct Marketing ApproachA Distinct Marketing Approach


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yTo Survive

yTo Connect

yTo Make Sense of the World

yTo Reduce Risk & Uncertainty

yTo Benefit Economically

yTo Relieve Tension

Six Core Human Instincts on Why We TalkSix Core Human Instincts on Why We Talk


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Word of mouth is the mostpersuasive influence on sales

Word of mouth is the fastest

growing marketing vehicle

Word of mouth is the most

trusted of 15 influences

One influencer has 182 word

of mouth conversations weekly

Still Need Convincing?Still Need Convincing?


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The Need toEngage/Affiliate

The Need to

Create

The Need toShare

Agent WildfireAgent Wildfire -- Tapping The Customers Three RolesTapping The Customers Three Roles


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Word

Of

Mouth

Category&

Brand

Attributes

WOM

Story &Idea

WOM

Experience

& Engage-

ment

WOM

ToolsTo Spread

InfluentialAudience

=CB X SI EE T I

CII

X X X

Agent Wildfires Word of Mouth Success FormulaAgent Wildfires Word of Mouth Success Formula


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X New Stuff- Brands/Products/Initiatives/Services- Audiences/Unmet Needs/Benefits

Y InterestingStuff- Compelling Org./Brand/Product Story

- Edgy, Intimate, Authentic, Remarkable

Z Complex/Expensive Stuff- Benefit(s) Requiring Credibility

- Benefit Needs Experience/ Explanation

[ Everyday Stuff

- Things We Frequently Buy/Use/Consume- Simple Pleasures/Problem Solvers

\ Passion-Based or Connoisseur Stuff-A Natural Influencer Audience

- Hobby/Leisure/Taste-Driven Pursuit

Category and Brand Situational SweetspotsCategory and Brand Situational Sweetspots


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OnlineOnline -- Passalong EffectsPassalong Effects

Frequency:- 89% share content via email- 65% weekly- 25% daily

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Scope:- 75% more than 6 people ata time- Influencers 13 people ata time

Source: Sharpe Partners/Burston Martsteller

*Reminder:- more than 80% ofword ofmouth is in person


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What We Buzz AboutWhat We Buzz About

Reasons to Forward an Email:

Humour: 78%A Recommendation 50%

Involve in a Competition 49%Earn yourself Benefits 15%Raise money for a charity 15%

Sex 11%Make you feel appreciated 10%

Join a Petition 10%

Embarrass them 10%

Source: Sharpe Partners/Burston Martsteller


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Which Flavour of Word of Mouth Would You Choose?Which Flavour of Word of Mouth Would You Choose?


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Word of Mouth FlavoursWord of Mouth Flavours

Product seeding/intervention Influencer/ambassador programs User generated content/media Viral Advertising/Marketing

Advergaming/virtual worlds Experiential marketing Buzz/guerrilla marketing Grassroots/Cause marketing Social media (blogs, podcasts) Social Networks Brand Communities


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Wiki BrandsWiki Brands Palette Of TacticsPalette Of Tactics

TRADITIONAL

BRANDING

TACTICS

WIKI BRANDING

TACTICS

Openness Dialogue

Authenticity

Discussion

Boards

TV Ads

Corporate

Blog

Broadcast

Web Site

Radio Ads

Brand

Community

Experiential

Marketing

SponsorshipPodcasts

Viral AdvertisingWikis Consumer

Generated

Content

Crowd Sourcing

InnovationCo-Creation/

User Collaboration

Search Engine

Marketing

Advergaming

Customer

Advisory Panels

Blogger

Outreach

Virtual

Communities

Word of Mouth

Marketing

Influencer/VIP

Insider Clubs

Press Release

CauseMarketing

Non-Traditional

Advertising

Contextual

Advertising

Email

Marketing

Private

Social Networks

Fan

Clubs

Company

Rating Sites

Lifestyle Product

Placement

In-Store

Display/POS

Advocacy-Driven

Vlogs

Affiliate

Programs

Fan

Sites

Print Ads

Viral Marketing

Direct Mail

Product

Seeding

Employee

Advocacy Programs

MobileMarketing

Stunts/

Publicity

Beta

Testers


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Why We Word of Mouth?Why We Word of Mouth?


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Three Basic Reasons Why Ideas SpreadThree Basic Reasons Why Ideas Spread

Its Who They Are Its What You Do Its Who You Are

10 Audience Attributes 15 Buzz Firestarters 11 Inescapable Traits


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The 36 Reasons Why People Word of MouthThe 36 Reasons Why People Word of Mouth

Its becauseof them

Its because ofwhat you provide

Its because ofwho you are

#1 - Passionate about the topic

#2 - Logo Lovers

#3 Knowledge Seekers

#4 - Social Brokers

#5 Altruism

#6 Involved/Committed

#7 Feedback Seekers

#8 Ego-driven

#9 Reciprocity Dealers

#10 Self-Expression

#11 Social Currency

#12 Brand Experience(s)

#13 Fame

#14 VIP Treatment/Customization

#15 Scarcity

#16 Influence

#17 Intimacy

#18 Visibility

#19 Tight Boundaries

#20 Rallying Cause

#21 Rewards

#22 Expertise#23 Bite-Sized Participation

#24 Network Effects

#25 Memes

#26 - Innovative

#27 Remarkable/ Outrageous

#28 The Best at What YouDo

#29 Authentic

#30 Liberating/ ProblemSolving

#31 - Edgy

#32 Trustworthy

#33 Likable

#34 Easy to Talk About

#35 Ritualistic

#36 - Sensory


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A smallpercentage of

your audience is

responsible for a

majority of your

word of mouthThe 20-10-1 Influencer Rule

In most markets, your audience comprises of:

20% - Referrers, 10% - Advocates, 1% - Zealots

I. Its Who They AreI. Its Who They Are The 20The 20--1010--1 Rule1 Rule


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The Law of The Few: The answer is that the success of any kind of social

epidemic is heavily dependent on the involvement of people with a particular

and rare set of social gifts. Malcolm Gladwell, the Tipping PointMalcolm Gladwell, the Tipping Point

The InfluencersThe Influencers Word of Mouth PowerbrokersWord of Mouth Powerbrokers


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The InfluencersThe Influencers 6 Archetypes6 Archetypes

16% of InfluencersMessage Starters

6% of InfluencersMessage Radar

16% of InfluencersMessage Sellers

36% of InfluencersMessage Credibility

6% of InfluencersMessage Magnets

19% of InfluencersMessage Spreaders


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The

Who

Its because

of them

#1 - Passionate about thetopic

#2 - Logo Lovers

#3 Knowledge Seekers#4 - Social Brokers

#5 Altruistic


#7 Feedback Seekers

#8 Ego-driven


#10 Self-Expressives


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#1#1 -- Passionate About The TopicPassionate About The Topic

Insiders Guide to Style -daily emailservice providing the scoop to what'shot, new, and undiscovered

Trend-savvy Audience

Spread - started from 700 initialmembers, now counts 1.2 millionsubscribers across 12 major cities

Takeaway

Know Thyself & Find Your Clique distinctive voice

same friendly character

focus on the reader experience

consistent flow of content


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#2#2 -- Logo LoversLogo Lovers

Tattoo-worthy David vs. Goliath

Pop Culture Participant

- Grassroots Philosophy & Practice - Put

yourself in the mind set of the person on thestreet and what's important to them."

- Provide variety

- Find out what their customers think aboutproposed new products

- Involve their customers with socialcauses.

Takeaway Embrace your customers make your brand a lifestyle statement


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The Marketplace Authority - expert,

independent non-profit with the missionto work for a fair, just, and safemarketplace

Test, Inform, Protect Mission - to

empow

er all consumers to protectthemselves, influencing millions ofexperts and purchases

Valuable Information 4 millionmembers and the largest website with

paying subscribers in the U.S. (+1million)

Takeaway Be the Authority -maintained lofty and strict standards


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#4#4 -- Social BrokersSocial Brokers

Like Attracts Like - a private communitywhere you grow a network of mutual friends,show off your personality and popularity

Social Media Juggernaut - now has 100+million users

Be in My Black Book started with well-connected Hollywood types 4 years ago tobecome the 2nd most trafficked website andthe place to

Takeaway Wire Up forS

harability makeit easy for others to join and catch up


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#5#5 -- AltruismAltruism Helping/Educating PeersHelping/Educating Peers

Altruistic Philosophy - the freeencyclopedia that anyone can edit

The Powerful Few - Started in 2001,now has over 1,300,000 articles, amajority of the articles developed by

less than 1% of its readers

Community Camaraderie We'vegotto respect each other, becausewe are each other's editors

Takeaway - Establish a SharedGoal - to create a huge, high-qualityfree encyclopedia


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#6#6 -- Involved & CommittedInvolved & Committed

Politically Concerned Audience - makes itpossible for people to fight against theinfuriating things that they see eitherdestroying or about to destroy their country

Internet Efficiency + Face to Face

Volunteerism

The Opinion Leading 1% of thePopulation - counts 3.3 million U.S. citizensas members, 69% of members areconsidered Influentials

Takeaway Become a Two WayMedia/Get Commitment Upfront amplifyinvolvement by using a Strong Vision/BigEars approach


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#7#7 -- Feedback SeekersFeedback Seekers

Self-discovery and social network -tapping scientific research into many areasof human behavior career, relationships,intelligence, finances, sexuality, health

Expert Validation - provide access toinsights hidden within academic institutionsto the average person.

My Heritage family network promotingthrough visual recognition celeb. look aliketool

Takeaway:Provide expert or fun validation of opinions


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#8#8 -- Ego DrivenEgo Driven

Community-Driven - digg is a user-driven socialcontentwebsite, everything on digg is submittedby the digg user community

Peer Voted Fame - other digg users read yoursubmission and digg what they like best. If yourstory rocks and receives enough diggs, it ispromoted to the front page for the millions of diggvisitors to see

Star Power- the top 100 Digg users control 56%of Digg's frontpage content

Rising Social Media Star- launched in late

2004, now has 400,000 registered Digg users

Takeaway - Feed and Profile Your Front Row


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#9#9 Reciprocity DealersReciprocity Dealers

Clear Deal - in return for driving theirwebtraffic, Amazon immediately pays out ineither gift vouchers (to be spent in the store),cheque or direct deposit

Only as Good as The Company You Keep

- owns one of the largest and mostsuccessful online affiliate programs, withover 1,000,000 members worldwide.

Incentive-driven traffic - you can earnmore than 10 percent in referral fees.

Takeaway: You Scratch My Back, IllScratch Yours


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#10#10 SelfSelf--ExpressivesExpressives

Users (illustrators and amateurs)

may submit t-shirt designs online,which are then put to a publicvote.

A small percentage ofsubmissions are selected to beprinted and sold through theonline store. Creators of thewinning designs receive cash.

Takeaway:

Give Your Creatives a Stage


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Its because of

what you provide

#11 Social Currency


#13 Fame


#15 Scarcity

#16 Influence#17 Intimacy

#18 Visibility


#20 Rallying Cry

#21 Rewards

#22 Expertise

#23 Bite-Sized Participation

#24 Network Effects

#25 Memes

The WhatThe What


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#11#11--Social CurrencySocial Currency The Inside ScoopThe Inside Scoop

An Insider Destination - the national go-to spot for keeping up with the rich andscandalous, the media elite and the pop-culture trends of the moment." [New YorkTimes]

Dont be Left Out - "Everyone who is

anyone in chic Manhattan is readinggawker.com -- or should be." [New YorkDaily News]

Juicy Content - a must-read for the insidescoop on celebrity trash, and bitchy gossip,

introduced GawkerStalker a map ofcelebrity sitings in New York

Takeaway Dish Up and Share WhatsUnder the Hood


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#11#11 -- Social CurrencySocial Currency Ahead of The MainstreamAhead of The Mainstream

Trendy - Europes leading fashion retailer -reflect the very latest international trends.

Tough to Imitate - fashion panache andselection at unbeatable prices. Move ontothe next trend before you can be copied at alower price.

Pent Up Demand -selected H&M storesoffered an exclusive collection by fashiondesigner Karl Lagerfeld, it sold out within anhour; repeated with a sell-out collection byStella McCartney in 2005

Takeaway:Stay ahead of the curve


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#12#12 -- Brand ExperienceBrand Experience

Masters of Coffee - 1,000 baristas file through a10 seminar series Illy University of Coffee 14master baristas graduated last year

Quality Fanaticism - 114 quality control checkswith an intensive culture of innovation into coffee an espresso requires 50 coffee beans and only

one bad one can ruin thew

hole cup

A Mark of Excellence - Every coffee shop inNew York that proudly displays the 'illy' signpromises to offer not just a great cup of coffee,but an experience. It's a pride in coffee, in theflavor and the memories of a Europeanexcursion. It's the recognition that you could takeit to go, but it just wouldn't be as fun.

Takeaway:The Details Matter, Substance Triumphs Style


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#13#13 -- FameFame -- Jones SodaJones Soda

Consumer driven to the max Labels are submitted by customers Flavour choices are reviewed by customers My Jones personalized batch production Product/format customer-driven innovation

ideas Jones Map a locator for their mostzealous 3,000+ customers

Cult following, from customers to employees

Slave to the people - from Peter van Stolkpeople dont need our s---, people get fired upabout Jones because its theirs.

Grassroots success - Innovation lab anointedJones Soda the brand of the future

Takeaway Shine the light on your customers


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#14#14 VIP TreatmentVIP Treatment Exclusive AccessExclusive Access

Desirable Added Value - second mostimportant cardholder benefit

Fashion Example:American Express HoltRenfrew Platinum Card - receive priorityaccess to limited- and special-edition HoltRenfrew items and members-only events

Club Example - American Express provides"GET:IN for IN:NYC Cardmembers,"providing Cardmembers and up to threeguests immediate access to skip to the frontof the line at some of New York's most

popular clubs and lounges

Takeaways: Establish I Have It, You DontAppeal


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#14#14 VIP TreatmentVIP Treatment -- CustomizationCustomization

A Personalized Classic - order M&M's withyour very own custom-printed messages onthem

Options, Options - Choose your color(s),compose your message, and indicate your

quantity (a 1/2-pound bag is $11.25)

An Emotional Lovemark - the most popularmessages-to-date - "I love you Grandpa"and "Will you marry me?

Personalized Avatar

Takeaway: Tap a market of one


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#15#15 -- ScarcityScarcity

By referral only

Develop pent-up demandand enthusiasm

Takeaway:

Create a lineup, tighten

supply


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#16#16 -- InfluenceInfluence

- Community Build - Customer Innovators and

Lugnuts user group community

- User Collaboration - Collaborated and createddemand for 40,000 high end units calledMindstorms at $199, built with no advertising

- Different Rungs - community has multiple levelsof involvement and feedback to the company:

- Certified Professionals experts whowork directly with LEGO employees- Ambassadors a rotating set of 22hardcore global fans- Lego Leagues a kids community

- Local Fan Clubs/Auction Sites

- Takeaway - Crowdsource And Harness Skills of Zealots


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#17#17 -- IntimacyIntimacy Love/TransparencyLove/Transparency

More than a Doll - An educational toy younggirls love, providing empowerment andknowledge for pre-teen girls.

Daughter Loved/Mom Approved - moms feelgood about dropping a lot of cash on low-tech,wholesome Americana

The Anti-Barbie - American Girl doesn't pushgirls to act older, they are the chosen talismanagainst unwanted precocity

Takeaway:

Have a set of values, show them at alltouchpoints


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#18#18 VisibilityVisibility Halo 2Halo 2 -- I Love BeesI Love Bees --

Cross-media game that deliberatelyblurred the line between in-game andout-of-game experiences.

Websites thought to be involved with thegame

Unexpected phone calls

Seeded Plastic honey bear jars

Halo 2 trailers at theatres flashed a link

to ilovebees.com

Takeaway:Dont Just Rely on the Web, BeEverywhere


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#19#19 Tight BoundariesTight Boundaries

Dating/flirting site

By invitation only

Keep the tribe pure

Takeaway:

Let the castle door openslowly


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#20 Rallying Cry#20 Rallying Cry Mozilla FirefoxMozilla Firefox

Firefox is an open source, peer-to-

peer marketing pioneerwith 10% ofglobal net users

Firefox CEO states we want usersto feel involved from the verybeginning and not to be controlling..When users get involved, somethingmagical happens

A volunteer network of 175,000community users have participatedin a wide range of activities: DefendFirefox.com For the Record SWAT team

Takeaway:Build cultish devotion


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#21#21 RewardsRewards -- WebKinzWebKinz

My Space for Kids

Real Toy, Virtual Experience

Intrinsic & Extrinsic Rew

ards

Positive and Negative Incentives

Takeaway:Word of mouth is not ademocracy - reward differentlevels of participation


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#22 Share Expertise#22 Share Expertise Intuit QuickbooksIntuit Quickbooks

Set up a blog/forum to communicate

with & learn from their 35,000customers and full audience

Operates a Team Beta to helplaunch new software with 1,000

customer testers

67 significant changes were madeto Quickbooks 2006 based oncustomer feedback

Takeaway:

Let your users take yourknowledge and then listen


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#23#23 BiteBite--Sized ParticipationSized Participation

Small things lead to bigthings

Give something free to getsomething back

Free preview

Limited Time/Use

Basic version


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#24#24 Network EffectsNetwork Effects

The more people involved, the betterit is for everybody

The value of the marketplace to a

new

user is proportional to thenumber of other users in the market

Web marketplaces and socialnetworks

Takeaway:

Deliver benefits with expansion


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#25#25 -- MemesMemes

Meme: A unit of cultural

information, such as a practice oridea, that is transmitted verbally orby repeated action from one mindto another.

People are talking about it indiscussion groups and millions ofpeople are caught up in the powerof Evolution

Takeaway:

Have Something Important to Say,Make It Repeatable


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Its because ofwho you are

#26 - Innovative


#28 The Best at What You Do

#29 Authentic


#31 - Edgy

#32 Trustworthy

#33 Likable


#35 Ritualistic

#36 - Sensory


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Something with which you personally associate 25.7%Innovative 22.5%

Exciting 13.1%

Solves problems 11.0%

Easy to talk about 9.9%New 8.0%

Newsworthy 2.9%

Exclusive 2.7%

Other 2.7%

Fashionable 1.3%

Agent Wildfire Research

What Makes Stuff Word of MouthWhat Makes Stuff Word of Mouth--Able?Able?


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#26#26 -- Innovative/NovelInnovative/Novel

Founders Story - James Dyson and his 5 year

journey, rejection by all the big manufacturersand 5,127 prototype investment, to build theworld's first cyclonic bagless vacuum

Superior Vacuum Cleaner - uncompromisingfunctionality, great design and aspirationalpurchase

Clear Suction Benefit strong enough to collectthe finest particles of dusteven microscopicparticles such as cigarette smokewithoutclogging

Runaway Success - Now a $1 billion company

with prices at double the standard prices of avacuum cleaner

Takeaway:Be different/look different


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#27#27 -- Remarkable/OutrageousRemarkable/Outrageous

Underdog brand built on the back ofword of mouth, PRand internet, stylish stunts, outdoor advertising andinterestingwe promotions i.e. customizable bumperstickers with your own messages

19,000 members of the Mini2 fan club

3,300 participants in the Mini Takes TheS

tates CrossCountry Rally over 400 people will get their new Minison the start or end of the 15 day, 19 state rally

Over 800,000 cars sold in the last 5 years since itsreintroduction; highest resale percentage value of anycars

Takeaway:Get noticed and talked about


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#28#28 -- The Best At What It DoesThe Best At What It Does

High End Velo Greatness - Canadian cycling success

story in high performance bikes

Competitive Focus - Started in 1995 in Toronto, with themission to help our customers win races

Radical Pushing of the Rules - engineering led-philosophy helped produce bikes with competitive edge,

now

the: Official bike of the top cycling team in the world (TeamCSC) pushed them form #14 in 2002 to #1 in 2006

The winningest bike in Ironman Triathlon history The best selling time trial bike in the world

Rising Success - 34th fastest growing company inCanada with $11 million in sales, a 1276% five year

grow

th rate

Takeaway:Push the Envelope on Performance


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#29#29 -- AuthenticAuthentic

Unique Product Ingredient - Performancewear product focus based on 100% merino, amarked advancement over traditional wool

Leapfrog Benefit - the most comfortable,warmest and certainly the coolest looking stuffto ever come off the back of a sheep

Provenance

Authenticity - searches for the besttechnology, ethical manufacturing, andenvironmentally sound practices before itcompletes its product transformation into ahand-made Icebreaker

Takeaway:Be true to yourself


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#30#30 -- Liberating/Solves ProblemsLiberating/Solves Problems

Everyday Problem Solver - CanadasMost Word of Mouthable Product(Dec05)

True Innovation - 2004 Grand Prixinnovation of the Year

Improves Lives - I absolutely love theMagic Eraser and it's amazing ability toclean. Since it has made it'sappearance in my home I've become acleaning machine that spends a fractionof the time on cleaning, and with better

results to boot!

Takeaway:Erase Consumer/User Pain Visibly


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#31#31 -- Edgy/Cool/TrendyEdgy/Cool/Trendy

The Anti-Marketer a scarce icon of thedissenting protest, shabby chic and fringementality

Alt-Culture Adoption - bike messengers inpockets of different cities have turned thebrand prospects around and acted as the

grassroots brand vanguard

Defending the Cause - Rebound originallystarted as a real or imagined rallying cryamongst its advocates that PBR might goout of business

Takeaway:Find an edge, let consumers hijack it


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#32#32 -- TrustedTrusted

A Canadian Icon - Tim Hortons, the bestmanaged brand in Canada (52% ranking)

The Leader - Tim's has 23% of theCanadian fast food market, 62% of thecoffee market

Ubiquitous - has 2,625 outlets in Canada(and one now in Afghanistan), hasmanaged to double revenues per storeover the last decade,

Part of the culture - has coined "Double,

Double" as a part of the Canadian lexicon

Takeaway:Consistently deliver


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#33#33 -- LikableLikable

Rabid Customer Evangelism - Makethe whole world a library! BookCrossingis something unique and revolutionary.Ourworld should know about it!

Humble Roots/A Great Cause - free

online book club, the first and only of itskind - millions of book reviews andhundreds of thousands of passionatereaders

A Connection to Books - A brandexercise in fate, karma, orwhatever you

want to call the chain of events that canoccur between two or more lives andone piece of literature.

Takeaway: Be a Brand Friend


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#34#34 -- Easy to Talk AboutEasy to Talk About -- NikeNike

Joga/Touch of Gold/Join the Chain

Easy - Catch a pass from the left,juggle the ball anyway you like, andthem kick it off screen to the right.

Engaging - connects countries,generates buzz and allowsconsumers to build somethingremarkable

Takeaway:

Create and Seed a Simple Idea/LetConsumer Own It


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#35#35 RitualisticRitualistic Rock, Paper & ScissorsRock, Paper & Scissors

Created a cult population of Rock, Paper,Scissors

Player profiler, Strategy Guide, Museum,Advanced RPS summary of the most common abstract

meanings of the throws:

Rock - Power, Strength, Aggression,NaturePaper- Passivity, Stealth, Wisdom(money sometimes as well), LiteracyScissors - Deviousness, Ingenuity,Evil, Technology

Takeaway:Create your own code, behavior and talkpoints shared by your members


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#36#36 SensorySensory Daily Dose of ImageryDaily Dose of Imagery

Visually arresting photoposted each day

One of the most powerfulphotoblogs in the world

Takeaway:Make It Look, Smell, Feel

Good


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The 36 Reasons Why People Word of MouthThe 36 Reasons Why People Word of Mouth

Its because

of them

Its because of

what you provide

Its because of

who you are

#1 - Passionate about the topic

#2 - Logo Lovers


#4 - Social Brokers

#5 Altruism


#7 Feedback Seekers

#8 Ego-driven


#10 Self-Expression

#11 Social Currency


#13 Fame


#15 Scarcity

#16 Influence

#17 Intimacy

#18 Visibility


#20 Rallying Cause

#21 Rewards

#

22 Expertise#23 Bite-Sized Participation

#24 Network Effects

#25 Memes

#26 - Innovative


#28 The Best at What YouDo

#29 Authentic


#31 - Edgy

#32 Trustworthy

#33 Likable


#35 Ritualistic

#36 - Sensory


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Word of Mouth WatchoutsWord of Mouth Watchouts

Be transparent and honest

Be conversational

Have a story to tell

Dont make it a cattle call

Invite the right people to the dance

Provide an experience Knowwho you are

Treat your word of mouth referees like valued insiders

Establish a dialogue

Give your influencers the tools to have spread

Dont try and control it Get feedback

Start soon


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Lets Put your Word ofMouth on an Accelerator Pedal!Lets Put your Word ofMouth on an Accelerator Pedal!

Who: Sean Moffitt, President/Chief Evangelist

Phone: 647-436-6802

URL: www.AgentWildfire.com

Join/Share: www.TheInfluencers.ca

Blog: http://BuzzCanuck.typepad.com/

Learn: The Buzz Report (monthly e-newsletter)

Sign up at www.AgentWildfire.com

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The 36 Reason Why We Word of Mouth1543

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