PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES The 4 Ps of Personal Branding

Whats a

PERSONAL

Brand?

Its someones gut feeling about you.

Its what people connect with, and believe about you.

My promise, my vision, my values conveyed.

EDUCATION

Why

Does It

Matter? OVERALL consumers trust

employees and CEOs to get company culture,

product/service, and operations information.

75% of purchasing decisions

are based on emotion.

EDUCATION

86% of U.S. HR workers

said that a good online reputation can have a

positive impact on your chances.

EDUCATION

http://bit.ly/ETB2013

ABOUT Director at a digital agency Full-time mom/wife President of the American Advertising Federation Chattanooga

My life.

} my identifiers

My Brand Your personal brand needs a makeover

Audit static content

and bios monthly:

LinkedIn, About.me, Tumblr/websites, SlideShare

Largest followings:

Twitter / 2667 followers & LinkedIn / 1762 connections Publish regularly to:

Twitter, Instagram, Tumblr, Facebook, SlideShare Best returns:

LinkedIn and Facebook

EDUCATION

2 signs Your personal brand needs a makeover

1. Your online/offline identifiers dont match

2. You yield low professional/

personal returns

ASSESSMENT

What

Type Of

Personal

Brand

Are You?

ASSESSMENT

ASSESSMENT

The news and politics junkie.

The opinionated connoisseur.

The self-promoter.

The helping hand.

The super networker.

via Heather Huhman

Your beliefs become your thoughts, Your thoughts become your words, Your words become your ac7ons, Your ac7ons become your habits, Your habits become your values,

Your values become your des7ny. - Gandhi

4 Ps of Personal Branding

STRATEGY

As humans, we must be plugged in to stay connected to todays world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.

Plugged-In.

YourName.com

Your personal brand needs a makeover

56% of all hiring managers are more impressed by a candidates personal website than any other personal branding tool.

80% of job seekers want a personal website.

7% of job seekers actually have a personal website.

GoDaddy Workfolio.com Wordpress Tumblr

Build a personal website to standout!

LinkedIn About.me

TwiDer Instagram Pinterest

YourName.com

Build a personal website to standout!

Content to include on your personal brand website:

1. Purpose/focus 2. Contact info 3. Professional headline 4. Brief bio 5. Your resume 6. Professional summary/objective 7. Samples of work 8. Results 9. Links 10.Blog 11.Video and other relevant multimedia 12.Testimonials

Tell your story, to guide the truth.

Proactive.

EDUCATION

paid

owned

earn

ed

earn

ed

NOTE: screenshot taken during the crisis

earn

ed

owne

dpa

id

NOTE: screenshot taken 10/14/13

owne

dea

rned

ow

ned

NOTE: screenshot taken during the Paula Dean crisis

Set the example, rather than being someone else's.

Professional.

LinkedIn counts executives from all 2013 Fortune 500 companies as members.

LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.

More than 3 million companies have LinkedIn Company Pages.

There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.

LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.

In the second quarter of 2013, an average of 33 percent of unique visiting members came through mobile apps, versus just 21 percent a year ago.

STATS

Be your friendly self. Personable.

Your personal brand needs a makeover

When (if ever) is it okay to associate these things with my personal brand? Politics Religious beliefs

Terrorism concerns

Natural disasters

Man-made disasters

Work frustrations

Relationship woes

Drunken stuper Consumer services/products

Generally Speaking

4 Ps of Personal BrandingYour personal brand needs a makeover

Plugged-In

Proactive

Professional

Personable

SUMMARY

Identify Listen and find who you want to be.

Devote Commit. Commit. Commit.

Establish Create and establish messaging.

Adapt Refine, reinvent, recreate.

Personal Brand Roadmap.SUMMARY

Questions?

Casey Knox Director

President of AAF Chattanooga

Phone: 423 505 9836 Email: caseymknox@gmail.com

Web: about.me/caseyknox or caseyknox.com @CaseyMaeKnox

contact.