9
Event Espresso, LLC. Copyright 2011 How to determine if going paid is worth it. The $40,000 WordPress Business Plan Garth Koyle, @eventespresso
| Date post: | 23-Jan-2015 |
| Category: |
Technology |
| Upload: | garthkoyle |
| View: | 913 times |
| Download: | 0 times |
Event Espresso, LLC. Copyright 2011
How to determine if going paid is worth it.
The $40,000 WordPressBusiness Plan
Garth Koyle, @eventespresso
Event Espresso, LLC. Copyright 2011
INTRODUCTION
• My Background• Your background• Presentation Content (e.g. Auction Plugin)• What are the WP market needs? Why WP?• How big is the market for my development?• What price should I charge?• How profitable will I be?
• Questions
Event Espresso, LLC. Copyright 2011
MARKET NEEDS
Unlimited Use & Free
Ownership and Scalability
Capability
Affordability
Autonomy
Event Espresso, LLC. Copyright 2011
WHAT IS THE MARKET SIZE?
• Wp and Non-WP users • Use Google• Brand name vendor information• Trends – compare search vol.• Keyword Tools – current search vol.• Alexa – traffic estimates• WP repository/directory stats
Event Espresso, LLC. Copyright 2011
WHAT IS THE MARKET SIZE?
What is happeningin the WordPressrepository?
10% conversion: free -> paid
Event Espresso, LLC. Copyright 2011
WHAT PRICE SHOULD I CHARGE?
•Breakeven Analysis
Event Espresso, LLC. Copyright 2011
HOW MUCH MONEY CAN I MAKE?
•Income Statement
Event Espresso, LLC. Copyright 2011
MISSION, VISION, VALUES
MissionOur mission is to empower business and organization leaders with the event registration, ticketing and management tools that maximize the success of events.
VisionOur vision is to become the world’s leading event registration and ticketing provider, and model of profitability by offering autonomy and value.
ValuesWe take pride in our products, including the support we offer to our customers.
![[Warhammer-Warhammer 40000 - EnG] - Black Library - Liber Chaotica - Complete](https://static.documents.pub/doc/80x56/5571f28d49795947648cb5d1/warhammer-warhammer-40000-eng-black-library-liber-chaotica-complete.jpg)
