INTRODUCTION• If you have any hopes of making money with your self-

published book, you will need to become familiar with online marketing.

• If you want to share your book with the world, and help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells.

• That means learning about marketing, especially online marketing.

• But don’t stress out over this. It’s actually an interesting process.

T h e 5 E l e m e n t s O f S u c c e s s f u l O n l i n e M a r k e t i n g

CREDIBILITY• Credibility is by far the most important part of marketing.

• Without this trait, our marketing efforts will not work well.

• With this trait, your readers, your followers, your buyers, and your customers, will listen to your message – and hopefully look to you for even more information.

• Your credibility, and your believability, will keep readers hooked.

• They will then be more likely to take a chance and buy from you.

T h e 5 E l e m e n t s O f S u c c e s s f u l O n l i n e M a r k e t i n g

USABILITY• All of your online marketing efforts need to be as

user-friendly as possible.

• This means that your website and blog need to be easy to understand and use.

• It’s navigation buttons needs to be easy to see and follow.

• Your contact information needs to be easy to find.

T h e 5 E l e m e n t s O f S u c c e s s f u l O n l i n e M a r k e t i n g

VISABILITY• The whole point of marketing is to get you and your book noticed.

• We do this by utilizing social media such as Twitter, Facebook, Linkedin, YouTube, etc.

• We can also get interviewed on the radio, or in a magazine, or write a guest blog post, or get our book reviewed, or create a podcast.

• The number of ways to get noticed by a specific audience are limitless.

• Of course, your own website will have links to all of the places that you get mentioned, as well as to all of your social media pages.

T h e 5 E l e m e n t s O f S u c c e s s f u l O n l i n e M a r k e t i n g

SELLABILITY• People need to understand why your book is worth

buying from you.

• We can help this process with press releases, videos, and testimonials.

• Having credibility, usability, and visibility all together make you and your book much more sellable.

T h e 5 E l e m e n t s O f S u c c e s s f u l O n l i n e M a r k e t i n g

SCALABILITY• This momentum will happen when you continue to

improve your credibility, usability, visibility, and sellability.

• Constantly working on and improving these five elements will make them more powerful and make your marketing efforts more effective and productive.

T h e 5 E l e m e n t s O f S u c c e s s f u l O n l i n e M a r k e t i n g

CONCLUSION• Each of these elements has a major role to play in

ensuring that your online marketing strategy has a strong foundation.

• And this foundation will enable you build a larger audience, and achieve the higher book sales that you seek.

• None of these elements are difficult to understand, or to build, or to implement into your marketing. fini

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JOSEPH C. KUNZ, JR.ABOUT ME:

•Author, self-publisher, educator, business owner, husband, and father of twins.

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T h e 5 E l e m e n t s O f S u c c e s s f u l O n l i n e M a r k e t i n g© 2016 Joseph C. Kunz, Jr.