5 Keys To Maximize Impact
Manage Change
Get Trained
Know What You
Own
Develop a Location Strategy
Get Help
Mapping & Visualization
Understand locations and relationships with
maps and visual representations
DataManagement
Collect, organize, and maintain accurate
locations and details about assets and
resources
Field Mobility
Manage and enable a mobile workforce to collect and access
information in the field
Monitoring
Track, manage, and monitor assets and
resources in real-time
Analytics
Discover, quantify, and predict trends and patterns to improve
outcomes
Design & Planning
Evaluate alternative solutions and create
optimal designs
DecisionSupport
Gain situational awareness, and enable
information-driven decision making
ConstituentEngagement
Communicate and collaborate with citizens
and external communities of interest
Sharing & Collaboration
Empower everyone to easily discover, use,
make, and share geographic information
Take advantage of the integrated platform
Keep in Touch with Your Account TeamWe’ll be happy to share the latest information
Erica Phillips Federal Govt
Kym Fieux State/Local Govt
Ken Blankinship Sales Manager
Natalie Jung Marketing
Jared Shoultz Patterns Specialist
Christina Farber Private Health
Danny Patel Private Health
Steve Temmermand Professional Services
Tanya Bigos Solutions Engineer
Este Geraghty Chief Medical Officer
Ed Carubis Professional Services
Chris Thomas Marketing
Matthew Thomas Solutions Engineer
Jhonatan Garrido Lecca Solutions Engineer
Attend Esri EventsBe Informed, Get Inspired
• Geodesign Summit January in Redlands, CA
• Fed GIS January in Washington, DC
• CIO Summit April in Redlands, CA
• International User Conference July in San Diego, CA
• Health & Human Services Conf October in Redlands, CA
• HHS Seminars Coming to a city near you
• Regional User Groups Check your local schedule
Keep in TouchWe’re always sharing the latest and greatest!
See what’s going on by subscribing to our newsletter:http://www.esri.com/industries/health/newsletter
@Esri_Health@Esri_HumanServices@EsteGeraghty
Groups:Esri HealthEsri for Human Services
GeoNet
Get ideas from our Story Map Galleryhttp://Storymaps.arcgis.com
Living your life without a plan is like watching television with someone else holding the remote control.
-Peter Turla
Developing & Executing a Location Strategy
…Maximize Impact
PlanUnderstand
Act
Operate3
2 Implement1 Initiative Plan
Review4
Initiative Cycle
Processes & Workflows
Information & Technology
Workforce Capabilities
Roadmap
Mission / Purpose
Goals & Objectives
Success Criteria
Challenges
Prioritized Initiatives
Monitor
Measure
Support
Build
Deploy
Enable
Define
Design
Prepare
Outcomes
Utilization
Workforce
PlanUnderstand
Act
Operate3
2 Implement1 Initiative Plan
Review4
Initiative Cycle
Processes & Workflows
Information & Technology
Workforce Capabilities
Roadmap
Mission / Purpose
Goals & Objectives
Success Criteria
Challenges
Prioritized Initiatives
Monitor
Measure
Support
Build
Deploy
Enable
Define
Design
Prepare
Outcomes
Utilization
Workforce
Developing & Executing a Location Strategy
Understand. Plan. Act
Understand
Mission / Purpose Goals & Objectives Success Criteria
•Strategic high level goals
•Tactical objectives
•Critical indictors of progress toward intended result
Challenges
•Tasks and problems in the way of achieving goals & objectives
•Reason for existing
•How the business fits together
•Key players and where they are
Mission / Purpose | Example
Purpose: Provides comprehensive managed health care coverage
Organization: Inland Empire Health Plan (IEHP)
Mission Statement: To organize and improve the delivery of quality, accessible and wellness based healthcare services for our community
Understand
Mission / Purpose
People
New Conditions for Success
Executive Sponsor
Technical Leadership
Champion
Understand
Mission / Purpose
Key Players | Example
Key Players What They Care About
Health Commissioner or CEO / Director(Executive Sponsor)
• Constituent feedback• Good press• Measurably improved services
CIO (Technical Leadership)
• Modernization of technology landscape• Decreasing reliance on contractors for advancement• Self-sustaining program that can grow over time• Clear roadmap, quick wins• Cloud, agile, .NET
Line of Business Leader / GIS Manager (Champion)
• How others perceive value of their program and GIS to the organization
• Executive sponsorship and support of programs• Formalizing programs and workflows• Personal growth / career path
Understand
Mission / Purpose
Structure
Organization
Department A
Business Unit A1
Business Unit A2
Department B
Business Unit B1
Business Unit B2
Understand
Mission / Purpose
Organizational Structure | Example
Key Business Units Workflows GIS Today
Vector Control • Surveillance
• Field Worker Assignments
• Risk Communication
• ArcGIS Desktop – collect lab verified cases and display
on a County map
• Workforce – digitally assign jobs to workers
• Story Map on website with prevention adviceSocial Services • Homelessness Risk Analysis
• Affordable Housing Projects
• Support Services for Homeless
• Homeless Point-in-Time Count
• Community Analyst – using data to create a risk index
and visualize risk across the county
• Survey123 for annual point-in-time counts
Emergency
Management
• Planning
• Response
• Mitigate
• Recovery
• Maintain foundational data: healthcare facilities,
government facilities, community partners, etc.
• Situational awareness viewer
Chronic Disease and
Health Promotion
• Stroke program
• Obesity program
• Substance abuse program
• ArcGIS Desktop - annual incidence and prevalence
mapping
• Drug drop off locators for National Drug Takeback Day
Understand
Goals & Objectives
Success Criteria
Understand
Success Criteria
▪ Anything that you can put on a chart▪ # cars ▪ # crimes▪ # customers
▪ Key performance indicators▪ Important for performance monitoring
Success Criteria | Example
• Customer: Inland Empire Health Plan
• Mission: To organize and improve the delivery of quality, accessible and wellness-based healthcare services for our community.
Objectives Success Criteria
1. Increase utilization of preventive services # of female members of screening age receiving mammograms# of members aged 50 or over receiving colonoscopies
2. Improve access to Primary Care % of members able to access a PCP in < 30 minutes or 10 miles
3. Help high volume physicians manage their patient populations better through the use of data.
# times information products are accessed% and number of patients with preventable admissions
Understand
Success Criteria
Developing & Executing a Location Strategy
…Maximize Impact
PlanUnderstand
Act
Operate3
2 Implement1 Initiative Plan
Review4
Initiative Cycle
Processes & Workflows
Information & Technology
Workforce Capabilities
Roadmap
Mission / Purpose
Goals & Objectives
Success Criteria
Challenges
Prioritized Initiatives
Monitor
Measure
Support
Build
Deploy
Enable
Define
Design
Prepare
Outcomes
Utilization
Workforce
Understand. Plan. Act
Plan
Business Processes Information & Technology Workforce Capabilities
• GIS software, data, and workflows aligned to capabilities
• Necessary skills aligned to technology & workflows
Roadmap
• Software, data, workflows, services, and training
• Best practices to help ensure success
• Initiatives defined, prioritized, and sequenced
• GIS capabilities aligned to business challenges
Best Practice: Prioritization ApproachMaximize success by balancing business benefits with challenges
Drive value from technology investments
The Esri MethodDeveloping & Executing a Location Strategy
…Maximize Impact
PlanUnderstand
Act
Operate3
2 Implement1 Initiative Plan
Review4
Initiative Cycle
Processes & Workflows
Information & Technology
Workforce Capabilities
Roadmap
Mission / Purpose
Goals & Objectives
Success Criteria
Challenges
Prioritized Initiatives
Monitor
Measure
Support
Build
Deploy
Enable
Define
Design
Prepare
Outcomes
Utilization
Workforce
The Esri MethodDeveloping & Executing a Location Strategy
Initiative InitiativeInitiative
3
2
1
4
Plan
1 Initiative Plan
Define Design Prepare
▪ Quick wins
▪ Immediate impact
▪ Real users
▪ Low risk
▪ Clear success criteria
▪ Deployment patterns
▪ User workflows
▪ Technical architecture
▪ Identify staff
▪ Establish milestones & timelines
▪ Change Management
“Act” – Initiative Cycle
2 Implement
Build Deploy Enable
▪ Configured COTS
▪ Establish ArcGIS foundation
▪ Maps & Apps
▪ Security and privacy
▪ Prepare for ops & governance
▪ Demonstrate value
▪ Show rapid results
▪ Create awareness
▪ Share results
▪ Excite people
▪ Increase staff capacity
▪ Celebrate success
▪ Articulate business value
“Act” - Initiative Cycle
Operate3
Monitor Measure Support
▪ Revisit performance standards
▪ Monitor system performance
▪ Ensure users are happy and productive
▪ Users
▪ Software
▪ Data
▪ Infrastructure
▪ Workforce Development
▪ Internal User Group
▪ Join GeoNet Communities
▪ Submit ArcGIS Ideas
“Act” - Initiative Cycle
Review4
Outcomes Utilization Workforce
▪ Are you meeting business objectives?
▪ Has the destination changed?
▪ Has technology evolved?
▪ Collect & measure user feedback
▪ Understand adoption metrics
▪ Evolve human capital
▪ Review & revisit workforce development plan
“Act” - Initiative Cycle
Developing & Executing a Location Strategy
…Maximize Impact
PlanUnderstand
Act
Operate3
2 Implement1 Initiative Plan
Review4
Initiative Cycle
Processes & Workflows
Information & Technology
Workforce Capabilities
Roadmap
Mission / Purpose
Goals & Objectives
Success Criteria
Challenges
Prioritized Initiatives
Monitor
Measure
Support
Build
Deploy
Enable
Define
Design
Prepare
Outcomes
Utilization
Workforce
WorkforceDevelopment
ReinforcementChange
Management
ChangeManagement
andWorkforce
Development
High
Low
Low High
Skill Versus Will Matrix
WILL
SKILL
Individual
- Roles
- Workflows
Project and Department
- Short term plans
- Project specific
Enterprise
- Long term plans
- Strategic goals
Training Levels of Training Engagements
User Conference
DevSummit
Young Professionals Network
MOOCs
GeoNet Community
ArcUser
Certification Program
Supporting Universities
Personal Use License
Esri Press
Training
ArcNews
E-Learning
Student License
Professional DevelopmentLifelong Learning
Mindset
Conditions for Success
flexible /
adaptable
vision
with quick
wins
Make sure
its
sustainable
configure
first
focus on
business
outcomes
Primary Sponsor Communication
• Communicate often in the beginning to build Awareness and drive Desire
• Communicate often during Reinforcement with small wins, celebrate successes
• #1 thought about communication after a project – Communicate more often
Key Factors for Innovation
Takeaway…
SPEED of adopting new
technology is the most
CRITICAL success factor
Source: BCG Global Innovation Survey, 2014, 2015.
Asked CEOs of global innovation leaders which of the following areas of innovation/R&D/product development will have the most impact on your industry over the next three to five years?
The Boston Consulting Group’s tenth annual global survey
Configure First Deliver Impact and Results Faster, Save Money, Reduce Risk
Configure First
Customize as Needed
Empower Your Work Force
Platform
Technical Support
Premium Support
Training Business & Technical Consulting
Managed Cloud Services
Projects
EEAP
Extensive resources and expert support
Personalized and prioritized case management
Building workforce capabilities and capacity
Subject matter experts working with your team
Delivering transformational capability
Vision, collaboration, advice and technical enablement
Managing GIS in the cloud
Esri ServicesCustomer Enablement
Search and Rescue Map
• Web AppBuilder app
Bonneville County Crowdsourcing App
• Crowdsourcing Story Map
Elections App
• Local Government Template
Emergency Shelters App
• Local Government Template
Road Signs App
• Collector for ArcGIS
Curb & Gutter app
• Collector for ArcGIS
Rapidly Enable & Empower | Implementing Solution Templates
Mapping A Better Health PlanUsing the “Science of Where” to create healthy communities
Esri Enterprise Advantage Program
• Comprehensive reporting requirements for health plan, network adequacy for a million members and thousands of doctors
Challenge:
• Consulting support and training on software installation, system administration, market analysis, Python scripting, and publishing web apps
Solution:
• Optimizing network and identifying potential areas for expansion
Result:
5 Keys To Maximize Impact
Manage Change
Get Trained
Know What You
Own
Develop a Location Strategy
Get Help
Taking the JourneyKnowing is not enough . . .
. . . we must apply.
Being willing is not enough . . .. . . we must do.
— Leonardo da Vinci