PLATFORM UNIVERSITY PRESENTS

A COMPANION RESOURCE TO A ROADMAP TO RESULTS

from MICHAEL HYATT

Where you are in the development of your platform will determine where your primary

focus

should be

level 1: hobbyist

(REVENUE: LESS THAN $1 ,000 A YEAR)

Objective: Find your voice

1. Determine how you are going to deliver your message by using a:

2. Launch your home base3. Consistently deliver content

blog podcast vlog

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level 2: serious hobbyist

(REVENUE: BETWEEN $1 ,001–$2 ,500 A YEAR)Objective: Discover your audience, and work to add value

1. Install Google Analytics to learn how your content is resonating with your audience.

2. Create a Reader Survey to learn more about your audience, what they are struggling with, and what they need.

3. Write a value proposition.

4. Engage with your audience in blog comments, social media, etc.

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level 3: Semi-Pro(REVENUE: BETWEEN $2,501–$50,000 A YEAR)

Objective: Build your list and begin to monetize

1. Create an email incentive to build your list quickly

2. Begin selling advertising on your site

3. Select a few affiliates to promote with products you love

4. Start creating products

+

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level 4: Professional(REVENUE: BETWEEN $50,001 TO $250,000 A YEAR)

Objective: Replace the income from your full-time job by creating more products, monetizing your list, and adding more value to your audience

CREATE MORE PRODUCTS INCLUDING:

eBooks | Digital Courses | Live EventsMembership Sites | Coaching | Consulting

Speaking | Paid Webinars | Software

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level 5: Business Builder(REVENUE: MORE THAN $250,000 A YEAR)Objective: Leverage your success and build a sustainable business around it

1. Build a virtual team of professionals that allow you to do what you do best

2. Build the infrastructure for your business: accounting, customer service, and everything you need to support the next level of growth

3. Get strategic about your promotional strategy far in advance, including automatedmarketing, launch strategies, affiliate initiatives, etc.

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which level are you?

business builder

professional

semi-pro

serious hobbyist

hobbyist

For the full video explanation of the 5 Stages as well as other resources for helping you grow your

platform faster and easier, visit: