Date post: | 15-Jul-2015 |
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Design |
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The 6 Styles of Landing Pages… and when to use them
The 6 Types of Landing Pages
Squeeze Pages
Product Specific
Pages
Infomercial Landing
Pages
Viral Landing
Pages
Microsites
Homepage1
2
3
4
5
6
Squeeze Pages
The objective of a “squeeze” page is to capture the contact information of the visitor to harvest the lead at a later time or as part of a scheduled lead nurturing strategy.
What is a Squeeze Page?
Squeeze Page Example
Simple & Clever. Great use of colors too
©2012 RAM. All rights reserved.
Like a Sales Letter or late night Infomercial production, the objective is to make your case (in long form) as to why the viewer can’t live without your product or service.
What is an Informational Landing Page?
A well designed infomercial landing page is so engaging that you find yourself past the point of no return. The consumer eventually invests so much effort into following the narrative that they are on pins and needles just waiting for the offer.
Infomercial Landing Pages
Yep… that is one long jpg!
Viral Landing Pages
The goal extends past merely converting your visitors into customers, but to enlist them to tell their friends as well.
Let someone else do the work
This is “Incentive based” and doesn’t really cost the company anything. The more people you invite, the sooner you get access.
This is called a “Viral Loop”
Viral Landing Pages
Example: Viral Landing PageViral Landing Pages example
Microsite example
Essentially a mini website with its own URL and custom design.
Typically focused on a single product or product line.
Often the destination of choice for larger investments like paid advertising.
Microsites
Product Specific Landing Pages
Typically just an existing page on your website that contains all the information on a specific product or service.
One Product… One Message
©2012 RAM. All rights reserved.
Product Specific
example
Clear imagery showing that the software can run on desktop and mobile
Clear call to action with supporting statements to aid conversion
Clear typography that highlights the key benefits and two testimonials
Generally it has the lowest conversion rate because of excessive distractions and lack of focus. Can be effective with well designed navigation.
Home Page…The lazy man’s Landing Page
Home Page as a Landing PageThis example is almost a micro-site because it is so focused on one service and minimal destinations
Home Page as a Landing Page• The focus is on a single message.• The icons and short descriptions attract your attention and are quickly digested.• The 5-star review icon and link on the lower right is a good credibility piece.• The social icons on the bottom show that they are engaged.
©2012 RAM. All rights reserved.
Home Page as a Landing Page
This is an actual Home Page to a full site (note all of the navigation on the top)
Also note the eye is drawn to the more simple 3-bucket navigation that sends the visitor to their area of interest
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