7BY ELIZABETH FOWLER

P’S OF PROMOTION

WHEN FOCUSING ON MARKETING AND PROMOTION THERE IS

SOMETHING THAT YOU SHOULD ULTIMATELY BE AWARE OF;

THE 7 P’S OF MARKETING.

THE CONCEPT WAS ORIGINALLY DEVELOPED BY ESTEEMED

PROFESSOR OF INTERNATIONAL MARKETING, PHILIP KOTLER.

HE BELIEVES THAT MARKETING IS A MAJOR ECONOMIC DISCI-

PLINE THAT GOES BEYOND PROMOTION AND SELLING TO

INCLUDE PRODUCT DEVELOPMENT, DISTRIBUTION AND

PRICING THEORY.

MARKETING AND PROMOTION PLAY A HUGE ROLE IN THE

SUCCESS OF FASHION AND LUXURY FASHION BRANDS SO I

HAVE CREATED THIS ZINE TO SHOW EACH OF THE 7 P’S OF

MARKETING FOCUSING ON THE WAY THEY ARE USED IN

FASHION.

I HAVE ILLUSTRATED THE 7 P’S IN THE STYLE OF TALENTED

SCANDINAVIAN FASHION ILLUSTRATOR HANNA MULLER

______

PHILIP KOTLER

“MARKETING IS THE DELIVERY OF EXPERIENCE.”

“A PRODUCT IS SEEN AS AN ITEM THAT SATISFIES WHAT A CONSUMER NEEDS OR WANTS.”

PRODUCT

“THE PRICE IS THE AMOUNT A CUSTOMER PAYS FOR THE PRODUCT, IT DETERMINES THE COMPANY'S PROFIT”

PRICE

“THE METHODS OF COMMUNICATION THAT A MARKETER MAY USE TO PROVIDE INFORMATION ABOUT THE PRODUCT.”

PROMOTION

“REFERS TO PROVIDING THE PRODUCT AT A PLACE WHICH IS CONVENIENT FOR CONSUMERS TO ACCESS.”

PLACE

“THIS REFERS TO THE PHYSICAL EVIDENCE OF YOUR GOODS OR SERVICES.”

PACKAGING

“ALL PEOPLE DIRECTLY OR INDIRECTLY INVOLVED IN THE CONSUMPTION OF A SERVICE PLAY AN IMPORTANT PART.”

PEOPLE

“THINKING CONTINUALLY ABOUT HOW YOU ARE POSITIONED IN THE HEARTS AND MINDS OF YOUR CUSTOMERS.”

POSITION

7 P’S OF PROMOTION by Elizabeth Fowler