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The 7 questions you need to ask before you start digital marketing
| Date post: | 15-Apr-2017 |
| Category: |
Marketing |
| Upload: | the-tomorrow-lab |
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The 7 questions you need
to ask before you start
digital marketing
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• The Tomorrow Lab
• Formerly Durham CCC &
UTV Media
• Eximo Sports Project
• Irish Tech News
• MSc Marketing
@andijarvis @thetomorrowlab
The 7 questions you need
to ask before you start
digital marketing
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7 Questions
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A Star
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7 Questions
• Company
• Customer
• Context
• Competence
• Competition
• Content
• Capital
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Company
What doyou do?
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Company
• Mission statement
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Company
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Company
• Mission statement
• Elevator pitch
• Objectives
• Company history
• Tone of voice
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Company
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Customer
Who are yourcustomers?
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Customer
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Context
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How is itdone in yourindustry?
Context
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Context
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Context
Product
Price
Place
Promotion
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Context
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Context
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Context
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Context
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Context
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Context
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Context
http://thetomorrowlab.com/2016/04/how-i-reached-over-80000-people-on-facebook/
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Context
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Competence
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What skillsdo you havein-house?
Graphic Design
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Copywriting
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Social Media Strategy
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Competition
Who hasyour money?
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Competition
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Competition
Image: http://www.chunkofchange.com/2015/11/planning-for-growth-how-to-scale-up-using-a-swot-analysis/
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Competition
Image: http://visual.ly/porter%E2%80%99s-5-forces-model
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Competition
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Content
What stories canyou tell aboutyour business?
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Content
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Content
Mimetic isomorphism
Copying
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Content
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Content
Image: http://blog.readytomanage.com/wp-content/uploads/2014/01/business-silos.jpg
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Content
Image: http://www.gettyimages.co.uk/detail/photo/young-people-buying-hiking-shoes-royalty-free-image/532022777
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Content
Image: http://wywy.com/wp-content/uploads/2015/01/livesync-wywy-hyundai.png
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100 Ideas in 30 Minutes
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• The 6-3-5 technique
• 6 people
• 3 ideas
• 5 minutes
100 Ideas in 30 Minutes
• No idea is a bad idea
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100 Ideas in 30 Minutes
• Collate your ideas
• Identify your
strongest
• Research the idea
and find a hook
• Now decide your
content format
• Plan who will do them
• Put them in a
calendar
• Put the calendar
where everyone can
see it
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Capital
What is thisworth to yourbusiness?
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Capital
Images:
http://www.smartinsights.com/wp-content/uploads/2013/10/The-AIDA-model.png
http://www.ignitepeterborough.co.uk/wp-content/uploads/2015/08/AIDA-sales-promotion-powerpoint-slide.png
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Capital
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@andijarvis
@thetomorrowlab
