Accor presentation – 8th of October, 20082
150,000 employees2 core businesses
A worldwide leader inhotel and tourism
Global leader in corporate services
The Accor group
Accor presentation – 8th of October, 20083
Two core businesses
4,000 hotels480,000 rooms
30 millionend-users
3 product families35 countries
13 brands cover all segments of hotels market
90 countries
Accor presentation – 8th of October, 20086
Accor Hospitality network
Worldwide network:3,900 hotels and 465,000 rooms in 90 countries(as of June 30, 2008)
France1,393 h / 127,000 r
Rest of Europe869 h / 119,000 r
Africa Middle East141 h / 23,000 r Asia Pacific
331 h / 64,000 r
North America983 h / 104,000 r
South America176 h / 27,000 r
Development plan2008-2012
1,800 hotel260,000 rooms
Accor presentation – 8th of October, 20087
Room network(in thousands of rooms, as of June 30, 2008)
Hotels: 4,046 6,712 3,069 2,900 3,893 926*Taken private by Blackstone in 2007
*
EBITDA(in $ m for FY2007)
*
2,038
1,217
1,3851,300
892
587
0
400
800
1200
1600
2000
598 572 545487 465
282
0
100
200
300
400
500
600
700
Mkt Cap: 14.9 6.89.9 - 3.4 3.9Mkt Cap as of August 31, 2008€1 = $1.47£1 = $1.82
* Taken private by by Blackstone in 2007.
Competitive environment
Accor presentation – 8th of October, 20089
Accor Middle East cover
UAE
Pakistan
Lebanon
Yemen
Iran
Oman
Kuwait
Syria
Qatar
Bahrain
Jordan
Saudi Arabia
Accor presentation – 8th of October, 200810
Accor Middle East network
Taiz
Jeddah
Al KhobarSAUDI ARABIA
YEMEN
UAE
PAKISTAN
Karachi
LEBANON
JORDAN
Muscat
OMANMakkah
Riyadh UAEQATAR
Sanaa
Aden
Hotels in Development
Existing Hotels
KUWAIT
BAHRAIN
Ibis 1Sofitel 1
BAHRAINHotels to open
Ibis 1Novotel 1Sofitel 1
PAKISTANHotels to open
Novotel 3Mercure 2Sofitel 1
SAUDI ARABIAHotels to open
Ibis 10Novotel 9Mercure 1Suitehotel 1Sofitel 2
UAEHotels to open
Brand Hotels Nb of rooms2 hotel existing 385
17 hotels to open 4,368 10 hotels existing 1,725 3 hotels to open 674 4 hotels existing 958 16 hotels to open 4,180
Suitehotel 1 hotel to open 180 6 hotels existing 2,232 7 hotels to open 2,247
Sofitel
Novotel
Ibis
Mercure
DammamIbis 1Novotel 1
KUWAITHotels to open
Lahore
22 hotels operating,44 new hotels to open (11,649 rooms)and a target of 75 hotels by 2015
Accor presentation – 8th of October, 200811
Accor Middle East development strategy
Evolution by brand
2008
Evolution by country
2012
2008
2012
19h / 4,753k28%
66 hotels / 16,949 keys
22 hotels / 5,300 keys
13h / 4,479k21%
20h / 5,138k30%
1h / 180k1%
13h / 2,399k14%
6h / 2,232k42%
4h / 958k33%
10h / 1,725k33%
2h / 385k7%
UAE29h / 8,817k
52%
Oman6h / 1,028k
6%
Others17h / 3,020k
18%
UAE6h / 1,384k
26%
Qatar1h / 175k
3%
Kuwait1h / 175k
3%
Lebanon1h / 75k
1%
Bahrain2h / 292k
6%
Yemen3h / 284k
5%
* Development plan as of 21/09/2008
KSA8h / 2,915k
55%
KSA14h / 4,084k
24%
Accor presentation – 8th of October, 200812
Increasing End-user Expectations
Increasingly create and deploy intangible assets
Accor presentation – 8th of October, 200813
Increasing End-user Expectations
Increasingly create and deploy intangible assets
•Customer Relation Management (CRM)
Accor presentation – 8th of October, 200814
Increasing End-user Expectations
Increasingly create and deploy intangible assets
•Customer Relation Management
•Employee Skills and Knowledge
Accor presentation – 8th of October, 200815
Increasing End-user Expectations
Increasingly create and deploy intangible assets
•Customer Relation Management
•Employee Skills and Knowledge
•Information Technologies
Accor presentation – 8th of October, 200816
Increasing End-user Expectations
Increasingly create and deploy intangible assets
•Customer Relation Management
•Employee Skills and Knowledge
•Information Technologies
•Corporate Culture
Accor presentation – 8th of October, 200817
Increasing End-user Expectations
Ibis Product and Concept
•Limited service offer
•Good Shower; Good Bed; Up-to-date Technology
•15 mn Guarantee