The actual scene of data (2)

8/7/2019 The actual scene of data (2)

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The actual scene (primary data)

Population data

Number of people surveyed : 25

All the people surveyed were from

1. Different economic backgrounds2. Different age groups3. Both genders4. Different occupation5. Different education backgrounds6. Different income levels

Number of retailers surveyed : 25

The retailers surveyed were

1. Those that deal into different products2. Different area of location3. Differe

Number of malls surveyed: 10


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Q.1: Do you prefer going to Shopping malls or Retail Shops?

Category Shopping Malls Retail Shops

No of People 15 10

Conclusion:

Out of the twenty- five people surveyed the major part ie. 60% prefer to shop in the

Shopping Malls which is an indicator that the People prefer Shopping Malls to the

Retail Shops due to variety of choices, one Stop Shopping, Food Courts &

Entertainment and Various Shopping Schemes.

0

2

4

6

8

10

12

14

16

Shopping Malls Retail Shops

Consumers Preference

Series 1


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Q.3: What do you like your Shopping Place to have ?

Category Variety &

Style

Sales Service Parking Good

Ambience

No. Of People 12 6 2 5

Conclusion :

According to the Survey people like shopping places to have variety and Style,

Sales Service, Parking Place, and Good Ambience. Major People prefer Variety

and Style and Good Sales Service. This two factors serve the most in case of malls

for which people get attracted to Shopping Malls as a Shopping destination.

0

2

4

6

8

10

12

14

Variety and Style Sales Service Parking Ambience

Series 1


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Q.4 What do people like while shopping ?

Category Buying

Convenieince

Quality Price

Range

Variety

&

Style

All

No of

People

Nil 13 6 3 13

Conclusion :

According to the Survey people like while shopping variety and Style, quality

price range and buying convenience. Major People prefer quality and Price .

This two factors serve the most in case of malls in India.

0

2

4

6

8

10

12

14

Quality Price Range Variety & style All

Series 1


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Q.5 : Which Products are preferred while shopping in malls ?

Category Cosmetics Electronic

Goods

Garments Food &

Groceries

Toys

No. of

People

4 1 12 8 Nil

Conclusion :

According to the Survey, people preferGarments and Food & Groceries. As

People prefer Quality, Price Range, Variety and Shopping Schemes which can be

seen in Shopping Malls. So, People prefer buying Garments with a wide range and

food and groceries with wide price range and shopping schemes.

0

2

4

6

8

10

12

14

Cosmetics Electronic Goods Garments Food & Groceries

Series 1

Column1

Column2


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Q.6 : What are the facilities would you like to avail in malls ?

Category Discounts Recreation Information

Desk

Home

delivery

No. of

People

19 4 2 Nil

Conclusion :

According to the Survey, people prefer Malls due to Discounts, Recreation

facilities, information desk. Major People prefer Discounts and Recreation facility

to some extent. This two factors serve the most in case of malls for which people

get attracted to Shopping Malls as a Shopping destination.

0

2

4

6

8

10

12

14

16

18

20

Discounts Recreation Information Desk

Series 1

Column2

Column1


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Q.7 :Does Promotional offers attract you to shop ?

Category Yes No

No. of

People

17 8

Conclusion :

Majority of the people being surveyed were attracted to promotional offers while

they shop. Promotional Offers such as Discounts, Sales Schemes, etc. are very

attractive to the consumers.

0

2

4

6

8

10

12

14

16

18

Yes No

Series 1

Column1

Column2


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Q.8 : On an average how much do a consumer spend on each visit to the mall ?

Category Less than

1000

1000-2000 2000-5000 Above 5000

No. of

People

8 11 4 2

Conclusion :

According to the Survey, people spend more in the range of Rs1000- Rs2000 on

their each visit to the Malls.

0

2

4

6

8

10

12

Less than 1000 1000-2000 2000-5000 Above 5000

Series 1

Column1

Column2


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Q.9 : Would consumers recommend other people to shop ?

Category Yes May be No

No. of

People

17 8 Nil

Conclusion :

According to the Survey, consumers shopping in the malls would recommend

other people to shop in the malls. out of the 25 people being surveyed, none of the

people gave negative comments in respect with shopping in the malls.

0

2

4

6

8

10

12

14

16

18

Yes May Be

Series 1

Column2

Column1


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Q.1 : Which products do the retailers deal into ?

Category Food &

Groceries

Garments Cosmetics Electronic

Goods

No. of

retailers

10 5 5 5

Conclusion :

According to the Survey, most of retailers deal in food & groceries. garments,

cosmetics,electronic goods are also very popular among the retailers. Out of the 25

retailers having their outlets close to the mall, major number of outlets are deal into

food &groceries.

0

2

4

6

8

10

12

Food & Groceries Garments Cosmetics Electronic Goods

Series 1

Column1

Column2


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Q.2 : On an average does the consumer purchase ?

Category 100-1000 1000-2000 2000-5000 5000 &

Above

No. of

retailers

11 5 3 6

Conclusion :

According to the Survey, 11 out of 25 retailers observe that consumers spend in a

range of Rs100-Rs1000.whereas,six out of 25 retailers observe that consumers

spend Rs 5000 & above in a day shopping.

0

2

4

6

8

10

12

100-1000 1000-2000 2000-5000 5000 & Above

Series 1

Column1

Column2


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Q.3 : On average how many consumer visit the retail stores everyday ?

Category 10-25 25-50 50-100 100 &

Above

No. of

retailers

6 5 9 5

Conclusion :

Majority of retailers observed that 50-100 customers visit their retail outlets

Everyday. 9 out of 25 retailers surveyed observed this were as 6 out of 25 observed

the range of consumers between 10-25.

0

1

2

3

4

5

6

7

8

9

10

.10-25 25-50 50-100 100 & Above

Series 1

Column1

Column2


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Q.4 : Do the retail stores offer any discount schemes for attracting customers ?

Category Yes No

No. of

retailers

20 5

Conclusion:

Majority of retailers offer a wide range of discount schemes in their retail outlets.

The retail out lets that deal into food & groceries and garments offer heavy

discounts during festivals.20 out of 25 retailers offered discount to their customers.

0

5

10

15

20

25

Yes No

Series 1

Column1

Column2


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Q.5 : When are the discount schemes offered ?

Category All year

round

Seasonal during

festivals

Others

No. of

retailers

Nil 3 11 6

Conclusion :

Majority of the retailers offered discount schemes during festivals. Some of the

food & garment outlets offered heavy discounts during festival in order to increase

their sales. Whereas some offered discounts at the time which can be favorable to

them like birth anniversary of their outlet, stock clearing etc.

0

2

4

6

8

10

12

Seasonal During Festivals Others

Series 1

Column1

Column2


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Q.6 : What do the retailers aim for ?

Category Customer

satisfaction

Profit

maximization

Increased

sales

all

No. of

retailers

11 6 8 Nil

Conclusion :

According to the Survey, majority of retailers aim for customer satisfaction and

increase in the sales.

0

2

4

6

8

10

12

Customer

Satisfaction

Profit Maximization Increased Sales

Series 1

Column2

Column1


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Q.6 : Do retailers offer any after sale service ?

Category Yes No Occasionally

No. of

retailers

3 16 6

Conclusion :

Majority of the retailers do not offer any after sales service or occasionally offersuch services. Only in case of electronic goods, after sale service is offered.

0

2

4

6

8

10

12

14

16

18

Yes No Occasionally

Series 1

Column2

Column1


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Q.7 : What do the customer prefer as they are buying pattern ?

Category Personalised

attention

Choose on

own

Best of

variety

Branded

items

No. of

retailers

9 8 Nil 8

Conclusion :

Majority of the Retailers observed that the Customers visiting their Retail outlets

prefer Personalized Attention while some Customers look to choose the product on

their own and branded products.

7.4

7.6

7.8

8

8.2

8.4

8.6

8.8

9

9.2

Personalised Attention Choose on Own Branded Items

Series 1

Column1

Column2


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Q.8 : Do the retailers think the upcoming malls have affected there business ?

Category Yes No

No. of

retailers

8 17

Conclusion :

Majority of the Retailers do not think that the upcoming malls have affected their

business. 17 out of 25 Retailers think this.

0

2

4

6

8

10

12

14

16

18

Yes No

Series 1

Column1Column2


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Q.9 : If given an opportunity would they like to get relocated in mall ?

Category Yes No May be

No. of

retailers

6 14 5

Conclusion :

Majority of the Retailers are not attracted to the Malls. If given an opportunity, 14

out of 25 Retailers are not interested in relocating in the Malls.

0

2

4

6

8

10

12

14

16

Yes No May Be

Series 1

Column1Column2


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Q.10 : Which media do they adopt to promote sales?

Category Press Television Radio Pamphlet

No. of

retailers

6 11 3 Nil

Conclusion :

Majority of retailers , prefer television to promote their sales .press is another such

media to promote their sales.11 out of 25 prefer television while 6 prefer press.

0

2

4

6

8

10

12

Press Television Radio

Series 1

Column2Column1


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Q.11 :What are retailers method of sale?

Category Counter

sales

Home

delivery

Door to

door sales

Bulk selling

No. of

retailers

14 11 Nil Nil

Conclusion :

Majority of retailers generally prefer counter sales and home delivery as a method

of sale. 14 out of 25 prefer counter sales while 11 prefer home delivery.

0

2

4

6

8

10

12

14

16

Counter Sales Home Delivery

Series 1

Column1

Column2


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Q.12 : Do retailers undertake any import or export of goods ?

Category Yes No

No. of

retailers

Nil 25

Conclusion :

Out of all the Retailers those were surveyed, None Undertake any import or Export

of Goods. Retailers being a very small business firm does not undertake imports

and exports.

0

5

10

15

20

25

30

Yes No

Series 1

Column1Column2


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Q.13 : Does the retailers grant credit to the customers ?

Category Yes No

No. of

retailers

11 14

Conclusion :

According to the Survey, There was a mix response to that of granting Credit to the

Customers. 11 Out of 25 Retailers offered Credit Facilities to the Customers while

11 outlets dont offer Credit Facility. Generally, Retailers dealing in Food &

Groceries offer credit facility to the Customers.

0

2

4

6

8

10

12

14

16

Yes No

Series 1

Column2

Column1


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Q.14 : What are the services offered to the customers ?

Category Home

delivery

Tele

shopping

Spot offers Attractive

schemes

No. of

retailers

14 Nil 6 5

Conclusion :

Majority of the Retailers that were surveyed offered Home Delivery Services to

their Customers. 14 out of 25 Retailers offered this service.

0

2

4

6

8

10

12

14

16

Home Delivery Spot Offers Attractive Schemes

Series 1

Column2

Column1


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Q.15 : What type of customers visit the retailers ?

Category Rich Higher

middle

class

Middle

class

All types

No. of

retailers

3 Nil 11 11

Conclusion :

Majority of the Retailers think that there is no specific class of Customers visiting

the Retail Outlets. Generally, All the Classes or specifically Middle Class

customers visit the Malls.

0

2

4

6

8

10

12

Rich Middle Class All Types

Series 1

Column2

Column1


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Q.1 : On an average how much thus the consumers purchase from malls ?

Category Below

25000

25000-

50000

50000-

100000

100000-&

above

No. of

malls

2 Nil 4 4

Conclusion :

Malls being a mega shoppers stop are being visited by a number of Customers. 4

Out of 10 Malls observed that Customers spend Rs. 100000 and more shopping in

the Malls. Similarly, 4 Out of 10 Malls observed that the Customers purchase in a

range of Rs. 50000- Rs100000.

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Below 25000 50000- 100000 100000 & Above

Series 1

Column2

Column1


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Q.2 : On an average , how many customers visit malls everyday ?

Category Below 500 500-1000 1000-5000 5000 &

aboveNo. of

malls

Nil 2 5 4

Conclusion :

Customers in a range of 1000-5000 visit a majority of the Malls everyday and on

some special occasion the number of Customers reaches 5000 and above.

0

1

2

3

4

5

6

500-1000 1000-5000 5000 & Above

Series 1

Column1

Column2


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Q.3 : What do the customer in malls prefer as they are buying pattern ?

Category Personalised

attention

Choose on

own

Best variety Branded

items

No. of

malls

1 3 2 4

Conclusion :

Majority of the Malls observed that the Customers visiting the Malls prefer

branded products and are required to be left alone to choose on their own.

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Personalised

Attention

Choose on their

Own

Best of variety Branded Items

Series 1

Column1

Column2


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Q.4: What do the malls aim for ?

Category Customer

satisfaction

Profit

maximization

Increased

sales

all

No. of

malls

8 Nil 1 2

Conclusion :

Majority of the Malls aim for Customer Satisfaction. 8 out of 10 Malls surveyed

aimed for Customer Satisfaction.

0

1

2

3

4

5

6

7

8

9

Customer

Satisfaction

Increased Sales All

Series 1

Column2

Column1


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Q.5: Is there any multiplex in the mall ?

Category Yes No

No. of

malls

9 1

Conclusion :

Out of the 10 Malls being Surveyed, 9 of which has Multiplex in it. Malls being

one stop shoppers point contains Multiplex for the Recreation of the customers.

0

1

2

3

4

5

6

7

8

9

10

Yes No

Series 1

Column1Column2


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Q.6: Is there any food court in the mall ?

Category Yes No

No. of

malls

9 1

Conclusion :

Out of the 10 Malls being Surveyed, 9 of which have Food Court in it. Malls being

one stop shoppers point contains Food Court for the Refreshment of the customers.

0

1

2

3

4

5

6

7

8

9

10

Yes No

Series 1

Column1Column2


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Q.7 : Is there any Game zone in the mall ?

Category Yes No

No. of

malls

8 2

Conclusion :

Out of the 10 Malls being Surveyed, 8 of which have Food Zones in it. Malls being

one stop shoppers point contains Multiplex for the Recreation of the customers

specially those of children.

0

1

2

3

4

5

6

7

8

9

Yes No

Series 1

Column1Column2


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Q.8 : Do you think retail outlets have affected your business?

Category Yes No

No. of

malls

1 9

Conclusion :

Majority of the Malls are not concerned with the Retail outlets surrounding themalls and they dont think that this Retail Outlets have affected to the business in

the Malls in any manner.

0

1

2

3

4

5

6

7

8

9

10

Yes No

Series 1

Column1

Column2


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Q.9 :Which Media do the mall adopt for Publicity?

Category Press Television Radio Posters Hoardings All

No of

malls

1 Nil 1 5 5 5

Conclusion :

Generally, Malls Prefer more than one Category for the Publicity. Press, Radio,

Posters, Hoardings and Television are the Sources by which Malls do their

Publicity. Majority of the Malls use all the Sources or specifically Posters and

Hoardings.

0

1

2

3

4

5

6

Press Radio Posters Hooardings All

Series 1

Column1

Column2


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Q.10 : What type of customers visit the mall?

Category Rich Higher

middle

class

Middle

class

All types

No. of

malls

1 1 Nil 8

Conclusion :

Majority of the Malls think that there is no specific class of Customers visiting

their Malls. Generally, Rich, Higher Middle Class and Middle Class customers

visit the Malls.

0

1

2

3

4

5

6

7

8

9

rich Higher middle class all types

Series 1

Column1

Column2


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