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The Advanced Guide: What You Need to Know to Be Successful with LinkedIn Ads

LinkedIn Ads Expert and Founder of B2Linked.com @wilcoxaj

AJ Wilcox

Let’s Talk About LinkedIn

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With the Right Knowledge…

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Last Time We Discussed• Why your campaigns are failing

• What targeting combinations to use for success

• How to structure and organize your campaigns

• Available ad formats and pricing options

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Today I'll Be Covering• Expanding your targeting to make better decisions

• Advanced bidding strategies

• Tracking like a pro and metrics to optimize for

• Live Q&A

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Expand Your Targeting

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TITLES

CMO

Expand Your Targeting

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TITLES JOB FUNCTION

CMO

Expand Your Targeting

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TITLES JOB FUNCTION

SKILLS

CMO

Expand Your Targeting

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TITLES JOB FUNCTION

SKILLS

CMO

GROUPS

Expand Your Targeting

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TITLES JOB FUNCTION

SKILLS

CMO

GROUPS

Bidding Strategies

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Cost Conscious

High Traffic

2 Types of Bidding Strategies

Options for Tracking

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ADSTAGE CONVERSION

TRACKING

GOOGLE ANALYTICS

3RD PARTY ANALYTICS

Google Analytics

Use the Google URL Builder to append your URLs

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Parameter Example Example

Source LinkedIn Google

Medium Sponsored Update or Text Ad Search Ad or Display Ad

Term N/A Keyword

Campaign Content Ad # Ad #

Campaign Name Name of Campaign Name of Campaign

Create a Key for Campaign Content

Use the Google URL Builder to append your URLs

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li 050815 01

shortcode for LinkedIn

date the code was created (05-08-15)

# for ads created on the same day

• li05081501 • li05081502 • li05081503

For Example

AdStage Conversion Tracking

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One pixel required with auto-append for your URLs

Third-Party Tracking Solutions

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Important Metrics to Monitor

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CONVERSION RATE

CLICK-THROUGH

RATE

Common Fallacy of Image Optimzation

Vary up your images for freshness

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Optimize Your Offer

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WEBINAR

EBOOK

GUIDE / WHITEPAPER

BLOG POST / INFOGRAPHIC

Low Friction

High Friction

MARKETING AUTOMATION

RETARGETING

Optimize Your Ad Copy

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RETARGET VISITORS

TEST FOR CONVERSIONS

Get Started Today

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$500 LINKEDIN

ADS CREDIT

bit.ly/adstage-linkedin-credit

Next Time…

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• Wednesday, June 24, 2015 at 1pm Pacific Time

• The Expert Guide to Managing LinkedIn Ads at Scale

• How to stay organized with hundreds of campaigns • Automated optimization for better performance • Time saving tricks for bulk actions

Ask Questions

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LinkedIn Ads Expert and Founder of B2Linked.com

@wilcoxaj

AJ WILCOX $500

LINKEDINADS CREDIT

bit.ly/adstage-linkedin-credit