‘The Yellow Taxi Music Project’ got in the best of best folk artists togetheron one stage. It encapsulated the core essence of Bengali folk through baulpresented with best of Rajasthani folk and sufi music. We all know howLalon fakir’s reformative music moved Tagore and generations of luminariesafter him. Presently, Bollywood composers Shantanu Moitra, Anupam Roy,Pritam are continually experimenting with music heavily influenced frombaul. Not only baul, India’ folk music - Rajasthani folk, Sufi have createdthis all-inclusive yet diverse music connect in our country. So ‘The YellowTaxi Music Project’ is our way of presenting folk music to our audience inan environment which is young, cool and contemporary. We are delighted tosee such a phenomenal response from Kolkatans who shared our passion forre-inventing folk music for contemporary times, and celebrated the union ofold and new through this event. For RED FM it is a unique opportunity tofoster genuine connection with Kolkatans and we must say this event indeedgave us an undiluted moment of complete oneness.”
There has been a great pre Event buzz among the Netizens of Kolkata
The internet was abuzz
Traditional Media – On the roll
4 inserts in Kolkata’s No.1 Hindi daily
Promotion across 32 screens of leading multiplex chain
Promotion in Kolkata’s biggest OOH AV media … reaching out to 5 Lakhaudiences daily
OOH : Promotion in Kolkata’s 20 prominent locations
One Full Page insert in Kolkata’s No.1 English daily
Above all a high octane promotion in India’smost awarded Radio Network across East India
Cable Network: promotion on Siti Network (reach of 30 L households inKolkata & Suburbs)
3 inserts in Kolkata’s frontline Bengali daily
OOH – 20 prominent sites of the city
OOH – Standees in 20 high footfall hangouts
Machhli Baba Fries -
GariahatMamagoto
Throttle
Shrottle
Inox Hiland
ParkInox South
City
Inox Forum
The Briyani
Company
Chai Break
Chowringhee
Chai Break
Enclave Mall
Chai Break
Southern
Avenue
Chai Break
BallygungePapaddam
Chai Break
Kankurgachi
Inox CC1Chai Break CC2
The Food Storey
Inox Quest
Inox CC2
The Sonnet
Calcutta Times – Full Page – 24.05.2018
Aajkaal – 60cc – 26.05.18Aajkaal – 60cc –
23.05.18
Circulation – 1,74,994Readership – 5,24,982
Circulation – 1,17,933Readership – 3,50,000
Circulation – 2,00,000Readership – 6,00,000
Aajkaal – 60cc – 25.05.18
Sanmarg – 60cc –
23.05.18Sanmarg – 60cc –
24.05.18Sanmarg – 60cc –
26.05.18
Sanmarg – 60cc –
25.05.18
Incoda TV
Incoda TV –24 metro stations5,00,000 travelers / day
Inox
32 screens across … most popularmovie destination in the city
YTMP means - An Uber Cool Ambience
https://drive.google.com/file/d/1RrTb5Ut92pOPB
pJ2z6h4HY19C8wMoSuc/view?usp=sharing
Video:
Arko and his bandFiddler’s Green areamong the leadingproponents of thefusion of Indianfolk and worldmusic. He with hisband Fiddler’sGreen wove magicon stage
BreathtakingPerformances
Tirtha … the Rockester Baul of Bengal made thecrowd dance to his tunes
BreathtakingPerformances
Kartick Das Baul … the presented the best musical tradition of Bengal the “Baul Music” in its true form
BreathtakingPerformances
Nizami Bandhu the flagbearers of the Sufi Qwallitradition of Nizamuddin Auliamade the audiences take to adifferent world altogether
BreathtakingPerformances
Headliner – The ManganiyarSeductionThe magical setup, enchanting musicand intoxicating music … Manganiyarseduction encapsulates all the above …the day long festival had a fitting finalact in them
BreathtakingPerformances
A true Folk Festival
Gluttony & Binge @GRUBARENA
Logo presence &client integrations
Great PR
ENGAGE. EXCITE. ENTERTAIN
C U NEXT TIME