Date post: | 20-Jul-2015 |
Category: |
Business |
Upload: | iiba-uk-chapter |
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The Agile Business Analyst and Product ManagerPulling it all together
Chris Matts@papachrismatts
♯IIBAUK
© International Institute of Business AnalysisI I B A U K C h a p t e r
1IIBAUK.org
Type of Insight Start Then Then Further Detail
UX
UX research - ethnography Need Customer Outcome
UX Research: Best Practice Outcome Customer Need
Data
Data: Correlation between behaviour and customer Outcome Customer Need
Data: Customer segment not apparent Outcome Need Customer
Data shows different customer groups have different behaviour Customer Outcome Need
Product
Competitor Analysis Need Customer Outcome
Directed Platform Creation (Emergent Tech) Outcome Customer Need Customer Identity, Brand Identity (e.g. iPad, Tesla)
Emerging Utility Technology Outcome Need Customer Anti-Brand, e.g. Solar power. Customer constrained
Specific Use Technology Breakthrough Need Outcome Customer e.g. Post-Its
Exaptable Emerging Breakthrough Technology Need Customer Outcome e.g. Gore-tex
Management
Management KPI to move Outcome Customer Need
Business Originated
Desired Feature Outcome Needs more insight. Often expressed as business request / HIPPO
Problem Solving Feature Need Needs more insight. Often expressed as business request / HIPPO
Customer Targeted Feature Customer Needs more insight. Often expressed as business request / HIPPO
Technology Driven
Internal Improvements Business Analysis e.g. Technology driven; Internal systems
Legal / Regulatory
Accessibility Regulations Need Customer
Regulatory Reporting Business Analysis
Customer Services
Call centre feature request Need Customer Outcome
Call centre failure demand Need Customer Outcome
GIVEN-WHEN-THEN
GIVEN I HAVE SELECTED BONOAND THERE ARE BONO SITES NEARBYAND I’VE MARKED A SITE AS IMPORTANT
WHEN I OPEN THE APP
THEN THE APP DISPLAYS THE MAPAND I AM AT THE CENTREAND THE BONO SITESAND THE NAME OF THE IMPORTANT SITES
TODO: NO BONO SITESTODO: NO IMPORTANT SITESTODO: PROXIMITY ALERT
GIVEN-WHEN-THEN
GIVEN I HAVE SELECTED BONOAND THERE ARE BONO SITES NEARBYAND I’VE MARKED A SITE AS IMPORTANT
WHEN I OPEN THE APP
THEN THE APP DISPLAYS THE MAPAND I AM AT THE CENTREAND THE BONO SITESAND THE NAME OF THE IMPORTANT SITES
TODO: NO BONO SITESTODO: NO IMPORTANT SITESTODO: PROXIMITY ALERT
GIVEN-WHEN-THEN
GIVEN I HAVE SELECTED BONOAND THERE ARE BONO SITES NEARBYAND I’VE MARKED A SITE AS IMPORTANT
WHEN I OPEN THE APP
THEN THE APP DISPLAYS THE MAPAND I AM AT THE CENTREAND THE BONO SITESAND THE NAME OF THE IMPORTANT SITES
TODO: NO BONO SITESTODO: NO IMPORTANT SITESTODO: PROXIMITY ALERT
GIVEN-WHEN-THEN
GIVEN I HAVE SELECTED BONOAND THERE ARE BONO SITES NEARBYAND I’VE MARKED A SITE AS IMPORTANT
WHEN I OPEN THE APP
THEN THE APP DISPLAYS THE MAPAND I AM AT THE CENTREAND THE BONO SITESAND THE NAME OF THE IMPORTANT SITES
TODO: NO BONO SITESTODO: NO IMPORTANT SITESTODO: PROXIMITY ALERT
STORIES
GIVEN I HAVE SELECTED BONOAND THERE ARE BONO SITES NEARBYAND I’VE MARKED A SITE AS IMPORTANT
WHEN I OPEN THE APP
THEN THE APP DISPLAYS THE MAPAND I AM AT THE CENTREAND THE BONO SITESAND THE NAME OF THE IMPORTANT SITESTODO: NO BONO SITESTODO: NO IMPORTANT SITESTODO: PROXIMITY ALERT
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