I N T E R N A T I O N A LF R A N C H I S I N G

BATA

franchising

I N T E R N AT I O N A L

A B O U T U SBeing

BATA affiliated means being part of

a leading shoe retail group with more than

5,300 STORES all over the world.

MANAGERIAL RISKS AREREDUCED TO A MINIMUM,

THANKS TO THE EXPERIENCE GAINED AS A FRANCHISOR

AND RETAILER, WITH FORMULASTHAT GUARANTEE PROFITABILITY

AND COMPETITIVE ADVANTAGE.

BATA PROVIDES THE RELIABILITY OF A BIG PARTNER THAT

YOU CAN ALWAYS COUNT ON.

Direct Stores

WholesaleFranchising Stores

E-commerce

FOCUS ON EUROPEW H E R E W E A R E

Our stores across the world

O U RMISSION MISSIONMISSION

MISSIONMISSIONMISSION

MISSIONMISSIONMISSION

MISSIONMISSIONMISSION

ENTER NEW FOREIGN MARKETS USING THE BATA RETAIL

SYSTEM FORMULA, to make the most of all opportunities

arising from the knowledge of the local market know-how,

selecting reliable partners with a long-term vision.

O U RO U R O U RO U RO U RO U R

O U RO U R O U RO U RO U RO U R

O U RO U R O U R O U RO U RO U R

O U R O U R O U RO U RO U R

O U RCOMPANYA WINNING FORMULA

THAT COMBINES RETAIL AND FRANCHISING WORLDWIDE

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BRING THE SWAGGER TO BATADELIGHT SHOPPERS WITH AN EASY AND INSPIRING EXPERIENCE

PRODUCT IS KING

The aim of the Red Concept is to make the Bata brand immediately readable and recognizable, through a simple layout.

This is underlined throughout the store by using red and white colors.These two colors also link all display components inside the store, creating uniformity.

The Red Concept store delights the customers offering a simple yet inspiring experience and giving target consumers

the sense that ‘product is the king’.

OUR GOAL IS TO BRING THE SWAGGER TO BATA WITH THE "WOW" EFFECT.

Thanks to the new RED CONCEPT, Bata stores are easily recognisable: our aim is to encourage

potential customers to enter and increase footfall.E NT R A N C E

S TORE RENDERS - INDUC TION ARE A

The entry table (Rubik’s Cube) is an attractive feature used to engage customers when they enter the store.

The red bricks link back to our corporate colour scheme.

S TORE

The white furniture in the Ladies’ Areahelps to lead up to the wall

and emphasises the product.

S TORE RENDERS - CAS H DES K

S TORE

The shape of cash desk recalls the Rubik’s cube-style table:everything in-store speaks the same language.

The cash desk area is used to inform customers about a range of Bata services.

For both the Men’s Area and WOMEN AREA,

the furniture is mainly white, which helps to emphasize the product.

BATA TECH is an area of the store dedicated to products that use

specific Bata technology (e.g. Bata Flexible, Bata Comfit).

WOMEN ARE ABATA TECH

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The most important element in the Bata store

is the reminder of Bata’s history.This area highlights the footwear

tradition of the Bata family.We take consumers back

to the very first step as a way of telling the story of the brand

and of the product.

W I N D O W S

ENCOURAGING CUSTOMERSTO ENTER THE STORE.

WINDOW DISPLAYS INSPIRE THE SHOPPING EXPERIENCE

AND BRING THE SWAGGER TO BATA.

The aim of a SHOP IN SHOP is to create a Bata corner inside a multi-brand store or a department store.

The SHOP IN SHOP will have the same RED layout elements adapted to different spaces.

Bata’s SHOP IN SHOP aims at providing customers with the same experience

as a stand-alone store.

BATA'S PRESENCE THROUGH THE S HOP IN S HOP FORMAT.

S H O PI N

S H O P

37 SQM(28 sqm selling area + 9 sqm stock room)

C O R N E R

S I N G L E WA L L

29 SQM(22 sqm selling area + 7 sqm stock room)

S E L F S TA N D I N G A R E A

20 SQM

O U RI D E A LP A R T N E R

WE ARE LOOKING FOR:

Experience in retail business(preferably companies

that manage different fashion brands).

Available premises located inside historical town centres, malls

and attractive streets in towns and cities with market coverage

of over 50,000 potential customers, giving priority to capital cities.

Available of premises to open stores with a selling area of 150-200 sqm.

Strongly customer-oriented staff, who are ready to work in an international

context. Solid financial position in order to manage a healthy business.

COMPANIES OR INDIVIDUALSW I T H E N T R E P R E N E U R I A L S P I R I T A N D W I L L I N G N E S S

TO DEVELOP A LONG-TERM BUSINESS PLAN.

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W H A TB A T AR E Q U I R E S

Experience in retail business (with directly-held or franchising formula);

Available premises located in the city centre or in a shopping mall with a catchment area of at least 100,000 people;

City centre location: min 120 sqm(min 80 sqm for selling area and min 40 sqm for stock room);

Shopping Mall: min 140 sqm (min 100 sqm for selling area and min 40 sqm for stock room) and window front of at least 6m;

Shop in Shop: min 20 sqm;

Minimum Mono brand Store income forecast: 500,000 $ net of VAT (4,200 $ per sqm); Minimum Shop in Shop income forecast: 120,000 $ net of VAT (6,000 $ per sqm);

Strongly customer-oriented sales staff;

Solid inancial position in order to manage a healthy business;

Belief in the Bata brand.

W H A TB A T A

O F F E R S

Business survey and assessment of the incomepotential of the proposed store;

Technical survey, exclusive Bata architectural design;

Staff training in Italy (limitless) & Team support for new openings;

Area Managers support: commercialand operational activities on-site;

4 collections per year (additional collections included),flash collection in season and resupply of best sellers;

Bi-weekly newsletter andcommercial collection planning available for stores;

Profitability/financial analysis and cash flow monitoring;

Regular training courses on: product knowledge, retail sales techniques,visual merchandising, general store operation rules.

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