The A.I.S.E. Charter for Sustainable Cleaning:

Proposed 2010 upgradehttp://www.sustainable-cleaning.com/en.charter_2010_consultation.orb

18 Dec. 2009

Charter 2005 – What is it?A.I.S.E.: A track history of voluntary initiatives improving the sustainability profile of the industry

Charter 2005:

• 11 Sustainability Procedures across the product life cycle; independent verification

• 10 Key Performance Indicators• Annual “A.I.S.E. Annual Sustainability Report”• On-pack logo allows companies to demonstrate commitment to

sustainability• A living scheme

Charter 2005 – Success

About 80% of the industry production committed (Dec. 2009):• 99 companies (59 manufacturers, 40 distributors)

• A total of 831 companies operating* in countries covered by theCharter, thereof 612 manufacturers (ca. 65% of A.I.S.E. membership)

Significant progress measured (2006-2008):• Chemicals covered by HERA + 10%• Use of poorly biodegradable organics - 13%• Energy consumed per tonne of production - 4%• CO2 emitted per tonne of production - 4%• Packaging per tonne of production - 9%• Products with at least two safe use icons + 22%

*'Operating' means a company owns a manufacturing facility or sales force or has a significant distribution network in that country.

99 Manufacturers and Distributors 99 Manufacturers and Distributors in the Charter so farin the Charter so far

20052005• Henkel• Mc Bride• Unilever• Johnson Diversey• ReckittBenckiser• Procter & Gamble• Werner & Mertz• Sucitesa• Nice Pak• Argos• Carrefour20062006• Colgate Palmolive• Madel• AC Marca• SC Johnson• KH Lloreda• Feucht Hygiene Werk• Brauns Heitmann• danlind• Bolton Manitoba• SPB• Persan• Rewe• Esselunga• Coldis• dm-drogerie markt

• Scamark• Bennet20072007• Sara Lee• Van Dam Bodegraven• Action Pin• Helichem• I.C.E. FOR• Deco• Ecolab• Dalli-Werke• Sutter• Thurn Produkte• domal wittol• Dr. Schnell Chemie• delta pronatura• Luhns• Jeyes• AVT• Tesco• Somerfield• Marks & Spencer• Morrisons• Nisa• Modelo Continente

Hipermercados• Caprabo• Saisnbury’s

• Lidl• Aldi Süd• Aldi Nord• Universeel• Powder and Liquid

Products Limited• Rossmann• Alpheios• Schlecker20082008• Mifa• Südsalz• Relevi• KiiltoClean Oy• Dreco• Grupo Forquisa• Beromin Chemie• Saci• Francisco Aragon• Mercadona• Wola• Superunie• Plus Retail• O’Lacy• Burnus• Jumbo Supermarkten• Detailconsult Formule-

Management

20092009• Afalin• Walter Bösch• Mantz airmotions• Productos Codina• Amway• Dr. Weigert Nederland• Gallon-Kosmetik• Budich International• Promer• Senzora• Vandeputte• Alco• Miquel Alimentacio

Grup• Dr. Schumacher• Müller• Systeme U• Condis• Kaiser’s Tengelmann• Swif• Global Cosmed• Gechem• Donau Kanol

Charter 2005 – FeedbackAn industry scheme well received by external stakeholders

• Regular consultations with external stakeholders at EU and national levels

• External verification and regular reporting appreciated

• Objectives fully in line with EU political developments (SCP/SIP* Action Plan)

Main suggestions received:• Inclusion of a “Product Dimension” enabling companies to give a

sustainability assurance for individual products

• Setting of equivalences vs ISO and certain other standards in order to avoid duplication between the Charter verification process and ISO and similar company audits

* SCP/SIP: Sustainable Consumption and Production/Sustainable Industrial Policy Action Plan by the European Commission

Charter review

Commitment from A.I.S.E. to regularly review the scheme based on feedback and political developments.

VisionThrough regular upgrades of the Charter, A.I.S.E. aims at constantly offering the most advanced sustainability assurance scheme for promotining best practices within the industry, using LCA and scientific data as a basis.

Charter 2010 UpgradeAims to cover even more completely both sustainable production and sustainable consumption:Charter Sustainability Procedures (CSPs):

• Slight revisions to some existing CSPs

• Addition of two new ones (internal KPI targets; product dimension)

• Equivalences vs ISO and certain other standards for some CSPs

Development of the “Product Dimension”:

• Household and I&I sector: Creation of an Advanced Sustainability Profile (ASP) per product category (or group)

Consumer/Customer information:

• Extension of the range of information recommended to promote sustainable consumption

Reporting:

• New KPI (%ge of ASP rated products)

• Some fine-tuning in the way to report certain current KPIs

Logo: An « upgraded » logo for products meeting all Charter 2010 criteria

Verification equivalences

• A modification to Charter verification in order to gain synergies/efficiencies

• New list provided showing which aspects of the Charter Sustainability Procedures are equivalent to ISO 9001, 14001/EMAS and 18001/OSHAS standards

• Factories audited under some or all of these standards can be treated as already verified for the Charter, in respect of the equivalent aspects

• Does not exempt Charter members from verification but removes duplication

Advanced Sustainability Profile

• Based on Life-Cycle thinking

• Defined per product group:• Specific parameters to be proposed

• With a substantiation dossier

• And with consultation

• On parameters

• On timing

• Random verification

ASP: Example for householdlaundry detergents

• Starting point:Life Cycle Analysis =>

• Parameters selected for this product category:– Ressource efficiency– Environmental Safety Check– Consumer Information

1) Environmental Safety Check• Selected in this case due to « down the drain » aspect

(« water emissions »- see LCA)

• Objective is to assure environmental safety of every ingredient used in product

• Safety data drawn from multiple credible sources (HERA, DID, HAD, EU sources)

• Aligned with principles of REACH

• Sophisticated tool makeschecking easy

ASP: Example for householdlaundry detergents (cont’d)

2) Resource Efficiency

Product must pass three criteria:

• Concentration(product dosage below specific target)

• Packaging efficiency (grams of packaging per use below specific target)

• Use of recycled materials(above a specific % target)

ASP: Example for householdlaundry detergents (cont’d)

3) Consumer Information

Product must carry information on-pack to encourage sustainable consumption:

ASP: Example for householdlaundry detergents (cont’d)

Proposed Advanced Sustainability Parameters (for 3 pilot categories for A.I.S.E. Charter 2010)- DRAFT-SUBJECT TO CONSULTATION WITH INDUSTRY (18 DEC 2009- 27 JAN 2010)

End-user info on-pack: Washrightpanel (or reduced)

End-user info on-pack: Washrightpanel (or reduced) AND Ability to wash at ≤30° C indicated on pack

End-user info on-pack: Washright panel AND Ability to wash at ≤30° C indicated on pack

End User Information

Board: ≥ 60%Board: ≥ 60%Board: ≥ 60%Packaging re-cycled content

Total packaging g/job: ≤ 4.0g

Total packaging g/job: ≤ 7.0g

Total packaging g/job: ≤7.0g

Packaging weight per job

Pass ESCANDDosage ml/job: ≤ 35ml

Pass ESCANDDosage ml/job: ≤ 75ml

Pass ESC (Environmental Safety Check)

ANDDosage g/job: ≤ 85gANDDosage ml/job: ≤ 135ml

Product formulation

Fabric conditioners

Laundry detergent liquids

Laundry detergent powders

+ Performance: evidence to be provided vis-à-vis claims made

+ Products to meet all elements above + be produced from a factory where CSPs are in place

Pass Environmental checkDosage ≤ 75 mlsPackaging ≤ 7 g/useCases made from recycled boardUser information on bottle

What this means in Practice(laundry detergent liquids example)

ASPs: Example for institutional products (building care, kitchen & catering, professional laundry -which may be subject to Public Procurement)

⇒A similar grid of requirements isbeing establishedand will need bemet by companies

Based on the whole life-cycle of products (see graph aside).

Charter 2010: finalisation & implementation

• Announcement Dec 2009- Expected launch April 2010 (TBC)

• Sectoral roll-outs:• Wave 1 (Early 2010): Household products: Laundry detergents (powders,

liquids), fabric conditioners

• Wave 2 (timing TBC): I&I products: Institutional (building care, kitchen & catering, professional laundry - subject to public procurement)

• Wave 3 +: Other products to come and retained as priority (following industry consultation in autumn 09 and A.IS.E. Board discussion Dec 2009- drafting from Jan 2010 onwards, to be followed by consultations):

• Automatic/manual dishwashing detergents

• All purpose cleaners, specialty cleaners (bathroom, toilet, kitchen)

• Air fresheners

• Development of ASPs for further products will be assessed after learningsfrom the waves 1-3+ products have been gained (i.e. not before mid 2011 a priori)

Future development

• Commitment to upgrade Charter regularly to keep it up-to-date

• Potential for interim review of key LCA parameters if rapid progress made

• Full consultation with companies and stakeholders guaranteed

• 1) on overall principles

• 2) on proposed category ASPs as they come available

• Rights under previous versions protected

• Adequate transition periods given

Consultations

• 1) Overall consultation on principles of Charter 2010– 20 Oct.-12 Nov. 2009– 20 companies responding; positive outcome

• 2) Products ASP (Advanced SustainabiliyyConsultations)– From End Dec. 2009 onwards starting with Wave 1 products– Progressive consultations and roll outs as these ASPs

become available

• http://www.sustainable-cleaning.com/en.charter_2010_consultation.orb