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The Americas

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The America ’s The Americas vs. the World – How To Cash In On the Nearshore Phenomenon
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Page 1: The Americas

The America’s

The Americas vs. the World – How To Cash In On the Nearshore Phenomenon

Page 2: The Americas

The America’sWhat it is, What it could be, What it should be

"We consider that the nations of our region are our primary partners in the quest for solutions to problems that, in one way or another, affect us all," said Jaime Ravinet during a speech given at the Council of the AmericasMinister of Defense for Chile Urges Cooperation in the Americas

Page 3: The Americas

Survival & Success

A different ViewStrengths

Spanish Is not a handicap

English Is a plus

Filling a tremendous needHighlighting strengthsPerception

Fact or Fiction – Does it matter Control

Page 4: The Americas

Decisions, decisions, decisions

Onsite/Onshore/Nearshore/Offshore? YES – Partnerships

Vs. The World or With The World Promoted from above

The Government’s role – Reach Out Accentuate the positive, do not ignore the negative Advantages/Disadvantages

With whom, When, How do I know, Trust

Part of the President's vision is that the country needs to move from a labor-intensive model, such as that in the free trade manufacturing zones, to a knowledge-based economic model that is supported by technology. "We have high hopes that the Cyberpark will become the technological corridor of the Americas and that within 10 or 15 years It may represent the new paradigm of economic and social

development of the Dominican Republic," he said.

Page 5: The Americas

Image

Challenges Reassurance regarding the Quality of service Choose the right business partner – based on Trust & Mutual need Know the customer’s culture & business strategy before you knock on the

door Relationships with the customer or someone that knows them intimately

Cost Labor pool Political & Social instability

The perception The way to beat it.

Page 6: The Americas

WHOMphasiS, Microsoft, HP, IBM, ACS, Siemens, HelpDeskNow (HDN), thousands of others

WHATConsumer Technical SupportCustomer ServiceInbound/Outbound SalesBack Office just beginningVoice with some non-voice

WHEREAlmost every country has some presence

Costa Rica, Panama, Puerto Rico, Mexico, and

Who, What, Where WHY

Page 7: The Americas

WHYCostIncentivesStabilityTechnical InfrastructureSuccess of 1st PlayersRules of the Road

"If we can't do it for that cost in your country, neither can you.”

If you are missing any of the above Placement suffers (It is not good to be in second place)

Who, What, Where WHY

Page 8: The Americas

What I am hearing, what I have seen

Mexico US “friendly” culture Boarder Towns image change - Tijuana Bilingual human resources Large pool of skilled workers Hispanic population in U S 41.3 million COST

Brazil Large pool of skilled workers Strong telecommunication structure Excellent infrastructure Bilingual

Chile Numerous Government incentives Technologically developed market Relatively stable economy

“Chile has become Latin America's poster child for good corporate governance “

Argentina Highly educated population Good overall infrastructure Cordoba Bilingual

Jamaica Cost Bilingual – The irony

Puerto Rico Bilingual capabilities Technologically developed market US “friendly” culture COST

Page 9: The Americas

What I am hearing, what I have seen

Costa Rica Low wages Educated population Good News Bilingual India's Minister of State of Outer Subjects, Rao Inderjit

Singh, who said his country would donate $2 million to establish a Regional IT Training Center in Costa Rica.

El Salvador US “friendly” culture Government incentives US dollar as its currency Ernest Montalvo

Guatemala Silvia Martinez de Bonatti Publicity

Colombia Economic policy Democratic security strategy Ricardo Duran Publicity

Dominican Republic Very appealing lower wages Incentives Desire at all levels

Page 10: The Americas

Steps to take

Generate Qualified Leads With an International teamLook for business beyond the U.S.

Increase Market Awareness & Branding With the RIGHT partnerIndia is not your enemy but could make an

incredible partner

Page 11: The Americas

Steps to take

Enlist the assistance of your GovernmentsPolitically & FinanciallyFrom the top – Dominican Republic

ResultsShorter sales cyclesLarger OpportunitiesLower Cost of Sales Wins!

Page 12: The Americas

Venture Capital

What makes an investment appealing & long term successful relationship

Venture Capitalist/Angels Investors are looking for:

capitol growth revenue increases evidence that your business can deliver

continued growth over time, to provide a return on investment.

Page 13: The Americas

 

Developing the America’s Journey

E xpansive G lobal Service Solut ions


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