Date post: | 16-Jul-2015 |
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Grab some coffee and
enjoy the
pre-show
banter
before the top of the
hour!
The Briefing Room
The Analytic Platform: Empowering the Business Now
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The Briefing Room
! Reveal the essential characteristics of enterprise software, good and bad
! Provide a forum for detailed analysis of today’s innovative technologies
! Give vendors a chance to explain their product to savvy analysts
! Allow audience members to pose serious questions... and get answers!
Mission
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The Briefing Room
Topics
2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
This Month: ANALYTIC PLATFORMS
November: DISCOVERY & VISUALIZATION
December: INNOVATORS
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The Briefing Room
Executive Summary
Ø Data is a BUSINESS asset
Ø Tight governance SHOULD NOT equal slow performance
Ø NEW platforms are not legacy platforms
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The Briefing Room
Analyst: Robin Bloor
Robin Bloor is Chief Analyst at The Bloor Group
[email protected] @robinbloor
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The Briefing Room
Actuate
! Actuate is an analytics software company, perhaps best known for its creation of the open source BIRT project
! It offers BIRT Analytics, a web-based analytic platform that runs on a columnar database and provides extremely fast load times over Big Data
! BIRT Analytics also includes business-friendly, pre-built algorithms for advanced and statistical analytics
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The Briefing Room
Guests:
Peter Hoopes VP and GM BIRT Analytics Division Peter Hoopes has over 20 years of experience in enterprise software. He joined Actuate in the beginning of 2004 to run the OEM group and later moved on to run all of North American field operations for Actuate’s enterprise reporting products. Prior to Actuate, his BI and CRM experience comes from Business Objects, Onyx Software, Platinum Technology, and Brio Technology.
Allen Bonde VP of Product Marketing & Innovation Allen Bonde is an advisor to several start-ups, and a former digital media and Internet CMO. He has helped global leaders with their big data and customer experience strategies, and shares his perspectives as a contributor to Forbes.com, DM News, and Small Data Group, his top-rated blog. Prior to joining Actuate he was Partner and Principal Analyst at Digital Clarity Group, a co-founder of social marketing pioneer Offerpop, and CMO and head of strategy at CRM consultancy eVergance (now KANA). He started his career as a researcher and data scientist in the telecom sector, and was part of teams at McKinsey and Yankee Group that did early work in online advertising and e-commerce.
10 Actuate Corpora.on © 2014 10 Actuate Corpora.on © 2014
Empowering the business NOW
Peter Hoopes, VP and GM BIRT Analy8cs Allen Bonde, VP Product Marke8ng & Innova8on
11 Actuate Corpora.on © 2014
Business needs to operate at the Speed of Thought…
Actuate Corpora.on © 2014
Execu.ves want answers NOW
Yet there is more and more data to gather and analyze Business Analysts can’t keep up!
Drivers and Trends
…as customers become smarter + more demanding
They expect MORE
It’s never been easier to compare or switch Compe..on is a click away!
12 Actuate Corpora.on © 2014
The key is big data… Companies need to react quickly…and invesBgate…
Actuate Corpora.on © 2014
Requirements and Challenges
Who is My Buyer? Can I Upsell Them?
Can I Reduce Churn? What’s my Risk?
Profiling and Segmentation Patterns and Trends
Frequency and Distribution Hidden Relationships
Predictions and Forecasting
Transac.onal Social Surveys Web traffic …
…but roadblocks remain
DATA ANALYTICS SPEED
13 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014 13
Data Governance Challenges
Mul.ple Disparate Systems
Limited Access
Slow Response Times
Data Modeling Required
Data Needs Enriching
+ Not Enough Data Scien.sts!
14 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014
StaBsBcs Help Us See Hidden Insights
Overwhelmingly, our customers are 30 – 60 years old.
However, who buys more than one product? Who is more profitable?
The Z-‐score tells us that under-‐30-‐year-‐olds buy more than one product and hence are the best to target.
15 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014
Speed Wins!
Iteration
Ask a Ques)on…
Get an Answer…
Makes me smarter…
Ask a different Ques)on…
Update my data…
16 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014
Key Elements
1. Single view of data…
Web
Social
Other sources
CRM/ERP
Single View
2. AnalyBc engine…
Profile / Segment Detect Patterns
Hidden Relationships Next Likely Action
Determine Frequency
Regression Analysis, Holt-‐Winters, K-‐Means, Pareto, Z-‐Score, C4.5 Decision Tree
3. Visual interface… ü All Your Data – No Samples ü Results in Seconds ü Easy to Use
Easily Explore Big Data See Advanced Algorithms
Graphically
17 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014
One SoluBon
Analy.c Engine
Single View
Visual Interface Data
Fast Columnar DB Purpose built for
Pre-‐built Algorithms Write Back Data Enrichment
BIRT Analy.cs
Pre-‐built Algorithms based on
Proven Sta.s.cal Rou.nes
Visuals Specifically for Algorithms
18 Actuate Corpora.on © 2014 18 Actuate Corpora.on © 2014
Learn more: www.BIRTanaly.cs.actuate.com
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The Briefing Room
Perceptions & Questions
Analyst: Robin Bloor
The Flow From the Data Reservoir
Robin Bloor, PhD
The New Realities
u IT is changing at a faster pace than ever before
u A good deal of the new data is external to the business
u The Data Lake/Reservoir is really a corporate staging area; it is Hadoop
u The data warehouse has not disappeared, but it has become “logical”
u The importance of data visualization has increased
The Driving Force of Insight
…and Optimization?
A Process, Not an Activity
u Data Analytics is a multi-disciplinary end-to-end process
u Until recently it was a walled-garden. But recently the walls were torn down by… • Data availability • Scalable technology • Open source tools
Data Access
Data Prep
Model
Analyze Deploy
Execute
Audit
The Logical Data Warehouse?
The Challenges
Right now, there is a powerful dynamic towards EXPLOITING the opportunities
It is fighting with the realities of old architectures and technology
disruption
u How do you see the distinction between the statistician/data scientist and the business analyst? What tools do you think each should have?
u What is Actuate doing that is new in the area of Data Visualizations?
u Why are you providing your own database rather than partnering?
u Can you provide technical details of the database, please?
u Let’s discuss the analytics engine. What is it capable of (i.e., which algorithms and why, what does it have and what does it not have)?
u How do you complement and/or work with Hadoop?
u What products/companies do you partner with for ETL, MDM, data cleansing, etc.?
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The Briefing Room
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The Briefing Room
Upcoming Topics
www.insideanalysis.com
2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
This Month: ANALYTIC PLATFORMS
November: DISCOVERY & VISUALIZATION
December: INNOVATORS
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The Briefing Room
THANK YOU for your
ATTENTION!
Opening slide image courtesy of Wikimedia Commons