24
If you’re tweeting: Tag it with: #gamifycg Follow me: @flashmen
If you’re tweeting:
Tag it with:
#gamifycgFollow me: @flashmen
What is a game mechanic?
Have you ever been ‘gamed?’
Here is a task.
Complete it (at some risk to yourself).
Earn MEANINGFUL rewards.
Anatomy of a Game Mechanic
1
2
3
Anatomy of a Game Mechanic
! Risk:If you don’t complete the action, this could happen.
Reward:Here’s what you get when you complete it!
Task:Do this action a number of times.!
(with pretty graphics)
Anatomy of a Game Mechanic
!Risk:
Reward:
Task:
!
Bill and Ted’s Bogus Journey!
!Risk:
Reward:
Task:!
Challenging Death:
http://www.youtube.com/watch?v=n3gFIDiBq0E
Anatomy of a Game Mechanic
!Risk:
Spend Eternity in Hell
Reward:
Return to the world of the Living. Excellent!
Task:
Beat Death at a game!
Bill and Ted’s Bogus Journey!
Challenging Death:
http://www.youtube.com/watch?v=n3gFIDiBq0E
Anatomy of a Game Mechanic
!Risk:
Reward:
Task:
!
Hunch
!Risk:
Reward:
Task:
!
!Risk:
Reward:
Task:!
Anatomy of a Game Mechanic
!
Risk:
Connect Facebook? (scary!)Don’t have a... taste profile?
Reward:
Build a taste profile?
Task:
Answer 20 Questions!
Hunch
Anatomy of a Game Mechanic
!Risk:
Reward:
Task:
!
!Risk:
Reward:
Task:
!
!Risk:
Reward:
Task:!
Anatomy of a Game Mechanic
!
Risk:
Don’t appear in search?
Reward:
Be 40x More Visible
Task:
Complete Your Profile!
Anatomy of a Game Mechanic
!Risk:
Reward:
Task:
!
Groupon
!Risk:
Reward:
Task:
!
!Risk:
Reward:
Task:!
Anatomy of a Game Mechanic
!Risk:
Expires in 24 hours100 people must Buy
Reward:
Save 40-50%
Task:
Buy a Daily Deal!
Groupon
What do Games do differently?
Games always offer and identify next actions
Cityville
Games always offer and identify next actions
Angry Birds
Super Mario Bros’ level 1 jump
Games increase difficulty
Games increase difficulty
Super Mario Bros’ level 8 jump
Games increase character power
level 1 warrior
Games increase character power
level 85 warrior
More Difficulty + More Power =
More ‘Epic Wins’
Source: Jane McGonigal’s ted talk
The Perfect Game
Diffi
cult
y
Character Power
“They are the star of the game... Keeping them
feeling good about themselves is important.”
Source: Sid Meier, Designer of Civilization
Brad DickasonProduct Manager
Follow Me: @flashmen
E-mail: [email protected]
I occasionally tweet about User Experience and Game Mechanics(and Disco Music!)
Anatomy of a Game Mechanic
!Risk:
Activity feed clutter
Reward:
Receive awesome nuggets of info!
Task:
Follow Brad on Twitter!
Follow: @flashmen
Or, you can e-mail me: [email protected]
(and Disco Music!)
