© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 1
Did you know there’s a proven formula to creating hot blog posts? Introducing…
The Anatomy of a Perfect Blog Post…
10 powerful blogging secrets of the pros that dramatically increase your readership
and convert your prospects into raving customers.
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 2
Legal Notices
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© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 3
About Tim Erway The guy behind some of the biggest online success stories… Over the last decade, Tim Erway has coached and empowered dozens of 6-, 7-, and 8-figure entrepreneurs. But success didn't come easily for Tim. After 2-years of "working the plan," Tim found himself eye-deep in debt and close to being homeless when he was evicted from his 1-bedroom apartment. On a loan and a prayer, Tim dedicated himself to becoming a student of Internet marketing, and just 6 months later he bounced back making his first 6-figures in affiliate and network marketing. In 2003, he launched his first 7-figure online education company dedicated to providing debt-laden consumers with the tools and information needed to eliminate debt from their lives. By 2004, Tim's company helped thousands of people avoid bankruptcy, regain control of their finances and get a fresh start. All the while, he was earning a healthy 6-figure income selling his own products, affiliate products and with network marketing. Today Tim is CEO of Elite Marketing Pro. He also owns a successful real estate investment company that he launched using “attraction marketing” methods – proving yet again that the universal principles of attraction marketing work across multiple industries, both online and offline.
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 4
Why Every Business Must Have A Blog…
Blogging isn’t a “maybe” for your business…
If you’re serious about creating a REAL, passive, “J.O.B.”-replacing income, then you need to get serious about blogging…yesterday!
Accounting firm Ignite Spot published the following stats…
77% of Internet users read blogs
Businesses that blog have 97% more inbound links
81% of US consumers trust the views and opinions shared on blogs
Sites with blogs have 434% more indexed pages in the search engines
61% of US consumers have made a purchase based on reading a blog
Small businesses that blog generate 126% more leads
A recent Hubspot survey of over 7,000 small businesses revealed…
Increasing blogging frequency from 3-5x per month to 6-8x nearly doubles lead generation
Businesses that blog 15+ times each month get 5x more traffic
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 5
Increasing the total number of blog posts from 11-20 to 21-50 creates a 45% growth in traffic
Would you like to…
Build your email list?
Position yourself as an expert?
Convert your prospects into customers and make more money?
Quit your day job?
Get paid what you’re worth?
Make an extra $1,000, $2,000, $5,000, or $10,000 each month?
Then you’re in the right place!
Blogging is the most reliable, long-term strategy for creating a true business asset that will pay you “dividends” month after month.
And here’s why…
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 6
Five Major Reasons to Start Blogging TODAY…
1. Blogs are easy to set up, simple to maintain, and are
the easiest way to create an online presence,
publish your own content, and brand yourself.
2. Your blog will generate free traffic from search
engines, social marketing websites, and even other
blogs. Blogging is really the easiest way to generate
leads and traffic for your business – fast! – without
spending a ton of money.
3. Google and the other search engines absolutely
LOVE blogs.
4. Blogs are more “credible” than sales letters,
advertisements, brochures, corporate websites, or
other types of traditional marketing. Therefore, your
site visitors will be less likely to have their “guard up”
while reading your blog – as long as you provide real,
valuable content.
5. Blogging allows you to build your own
community of loyal readers and contributors.
When you publish content, visitors can comment on
your posts and add their thoughts and feedback. This
adds a conversation, a “social dynamic,” to your
marketing.
Now that we clearly understand the importance and
benefits of blogging, let’s talk about the specifics…
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 7
How to Write a Perfect Blog Post: The 10 Blogging Secrets
of the Pros…
Secret #1: Get clear about the purpose or goal
for your post.
What do you want the reader to know? And what do you
want the reader to do? Click a link? Opt-in? Buy a
product? Become an affiliate? Share with their friends?
Secret #2: Get a clear picture of the one person
who will be reading your post.
Male or Female? How old? Married or single? What’s
their personality like? Where do they work? What kind of
job? What’s their current income like? What do they
want? What are they afraid of? What “keeps them up at
night?” The clearer this person is in your mind, the easier
it will be to “talk” to this person and connect with them in
writing. Talk they way they talk. And talk about what’s
important to them. Don’t skip this step, it’s deceptively
important!
Secret #3: Start with just ONE topic or “big
idea” for your post.
Your goal is to explore the idea in an entertaining and
informative way, and you only have about 500 words, so
stay on topic! Make sure you grab their attention at the
start with curiousity. This will keep them hooked for the
“meat” that’s to come. First impressions count, so dive
right in!
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 8
Secret #4: Write a targeted, compelling
headline.
Do this first. And make sure it speaks directly to your ideal
reader and expresses a benefit – either entertain them
with a story or provide them with useful, actionable
information (or both!). After all, your post should be about
your readers, not you.
Secret #5: Jot down 3-5
important points.
Make an outline. Keep your
flow of ideas organized. Feel
free to expiriement with lists,
tips, reviews, comparisons,
FAQs, cheat sheets,
surveys, tutorials, case
studies, news,
recommended resources, interviews, even multimedia –
memes, podcasts, and embedded videos. Just make sure
you stay focused!
Secret #6: Use an example or story to make
your idea come alive.
The example or story can come from your own
experience, from someone you know, or something
you’ve read. It can come from the daily news, current
movies, or forum discussions. Stories captivate and suck
your readers into your content.
Secret #7: Write a clear, strong call to action at
the end of the post.
Don’t wimp out here. Want them to “click here?” Then tell
them, “Click here for more…” Want them to leave their
comment, opinion, or idea? Then tell them or ask them,
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 9
“What do you think? Tell me your opinion or share your
comment below.” Your prospects are not going to do
anything unless you ask! So be perfectly clear what
they should do next!
Secret #8: Make your post “easy on the eye.”
Use plenty of white space, related images, subheadlines,
bullet points, or lists. Conventional wisdom says that
Internet readers scan for information…so make your post
“scannable” so your key points stand out.
Secret #9: Say something about yourself (at
the end).
Include an “about the author” in a short, one- or two-
sentence paragraph. And don’t forget to include links to
your Facebook, Twitter, or other social media sites. If your
readers enjoyed your post, they’ll want to find out how
else they can get in touch!
Secret #10: Proofread!
Before you hit “publish,” take a look at how your post will
appear when it goes live. Double check for spelling,
hyperlinks, spacing, and “eye-friendliness.” Nothing turns
off a savvy prospect more than sloppy, unprofessional
work.
Next let’s brainstorm a few ideas for what to write…
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 10
How to Brainstorm Hot Post
Topics
Here are a few things to help you come up with some great ideas for topics to post about.
What funny, shocking, embarrassing,
enlightening or otherwise interesting
developments have happened in your life?
What are the latest
news headlines that
are getting major
attention?
What are some
chapters in your
favorite book on the
subject you are writing
about?
What are some of the questions you see on
forums and other blogs in your industry?
What are some questions or comments you’ve
received that others might have?
What blog posts by somebody else have you read
and enjoyed, and why?
What new videos have you watched on YouTube or
other video sites?
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 11
What books have you read lately?
The above questions should help “grease the wheels” of
your mind and get you thinking about potential post
topics.
Now let’s really kick things up a notch…
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 12
Ready to Go from Zero to Six-
Figures in 2014… In Just 22
Minutes a Day?
That’s right, if you can invest just 22 minutes a day in your
success and follow some simple instructions…
YOU can make over $100,000 this year.
How?
I got one of the top bloggers in the industry, Mr. Ray
Higdon, to reveal how he consistently makes six-figures a
MONTH with just his blog.
Ray's developed a unique system that instantly turns his
visitors into raving fans and paying customers.
And he’s averaging 1,433 brand new leads a month
without spending a dime.
Here’s just a little bit of what you’ll learn from Ray…
The single best way to get LOTS of super high-
quality traffic without spending a dime.
Ray’s “Black Book” of secret websites to post
your blog to. Simply go through the list and add your
blog to these secret sources. Then sit back and
watch your Google rankings skyrocket.
A little-known 100% FREE technique you can use
to leverage OTHER people’s efforts and get even
© 2014 Elite Marketing Pro, LLC - All Rights Reserved. 13
more traffic. This won’t cost you a penny and THEY
do all the work.
How to spread your content like wildfire and
magnetically attract scores of brand new visitors
using Ray’s sneaky “share and commenting”
methods.
How to create a frenzy and get your visitors to
WANT to come back to your blog, cheerfully
consuming your content and buying your products or
services. Using these tips you’ll be able to get more
repeat traffic than just about anyone else in your
niche.
PLUS… How to monetize all this traffic, turning it
into sales and putting cash in your pocket.
Are you ready to discover the most unique system on the
planet to getting free traffic, leads, and sales in just 22
minutes a day?
Start making significantly MORE MONEY!
Have much MORE FREE TIME!
And enjoy a much BETTER QUALITY OF LIFE!
Click right here to get instant
access to Ray’s one-of-a-kind
training now!