The Anatomy of Wicked Good Web Design
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Karen Robertson Meredith Oliver
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60 minutes with Q&A
Webinar is being recorded
Slides will be available
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Meredith Oliver, CSP, MIRM
President & Founder
Sales & Marketing Strategist
Speaker & Author
Design Trends
Large Hero Images & Fixed Header
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Responsive Design
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Video Integration
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Photo Background Image
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Transparent Elements
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White Space, Icons & Flat Design
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Parallax Effects
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Google Analytics
Google Analytics
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Google Analytics
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Google Analytics
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Google Analytics Time on Site Trends
Homepage - :45
Our Communities - :35
Available Homes - :30 - :55
Community Pages - :30 - 2:00
Home Detail Pages - 1:00 - 2:00
General Content Pages - :30
Photo/Video Gallery - 2:00 - 3:00
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Google Analytics Marketing Source Trends
Google Organic #1
Direct Traffic #2
Google PPC #3
Referral Community Sites - #4
Listings Sites - #5
Email Campaigns - #6
Banners/Retargeting - #7
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How Do You Evaluate Traffic Sources?
Sessions & New Sessions
New Users
Bounce Rate
Pages per Session
Average Session Duration
Goal Conversion
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Google Analytics
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Call-To-Action & Lead Generation
Call, Click or Come-By
Invite Visitors to Interact
Graphics
Copy
Live Chat
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Offer Multiple Calls to Action
Phone Number
Live Chat
Email Requests
Newsletter Sign-Up
Follow Social Media
Blog Subscription
Request a Tour
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Match CTA’s to Buyer’s Journey
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Offer Personal, Timely Assistance
Online Sales Counselor
Market the service
Keep forms short
Send all phone calls & emails to the OSC
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Available on Amazon & CreatingWOW.com
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Stay In Touch
Text WOW
to 44144#STWebinar
@MeredithCSP
@MeredithsShoes22
Facebook.com/MeredithCommunications
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Thank You!
Want to Sell More Homes Faster With Better ROI?
Contact UsSmartTouchInteractive.com
Facebook.com/SmartTouchInt Twitter: @SmartTouchInt
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