The Annual Magazine of the Canadian Consumer Specialty Products Association (CCSPA)

INSIDE:Implications of the Chemicals

Management Plan for Pesticides

Sustainability for Today and Tomorrow

Industry Shapes Government Direction

FORMULATORFORMULATORFORMULATORMarch2008March2008

PM40787580AND MORE…

THE CCSPA FORMULATOR • 2008 3

March2008

Canadian Publication Agreement #40787580

FORMULATORFORMULATORThe Annual Magazine of the Canadian Consumer Specialty Products Association

The FORMULATORCanadian Consumer SpecialtyProducts Association (CCSPA)130 Albert Street, Suite 800Ottawa, ON K1P 5G4Tel: (613) 232-6616Fax: (613) 233-6350Email: assoc@ccspa.orgWebsites: www.ccspa.orgwww.healthycleaning101.org

BOARD OF DIRECTORSChairSabir SamiReckitt Benckiser (Canada) Inc.

1st Vice ChairPaul HughesUnilever Canada, HPC

2nd Vice ChairBrian PrendergastRecochem Inc.

TreasurerRene BrabenderStepan Canada Inc.

SecretaryBill FitzPatrick Ecolab Co.

Director at LargeLee BansilProcter & Gamble Inc.

DirectorsAndré AzarLavo Inc.

Bob FalconiSure-Gro Inc.

Al-Karim HamirZep Manufacturing Company of Canada

Jim HunkingQuixtar Canada Corporation

Douglas MacFarlaneThe Clorox Company of Canada, Ltd.

Darrin NobleHome Hardware

John PeoplesS.C. Johnson and Son, Limited

CSPA DirectorChris CathcartConsumer Specialty Products Association

Soap & Detergent DirectorErnie RosenbergThe Soap and Detergent Association

PresidentShannon Coombs

CONTENTSMessage from the President ..........................................................................4Message from the Minister of Health..............................................................5CCSPA Board of Directors 2008 .....................................................................6CCSPA Staff 2008 ...........................................................................................7

FEATURESImplications of the Chemicals Management Plan for Pesticides .....................8By Trish MacQuarrie

Sustainability for Today and Tomorrow ......................................................10By Kathrin Bohr

Industry Shapes Government Direction ......................................................12By Chera Jelley

National Policy Consultation Series on Children’s Health and the Environment ......................................................................14By Anne E. McConnell

The Canadian Partnership for Consumer Food Safety Education Celebrates a Decade of Success! ..............................................16By Brenda Watson

Cover photo by Trevor McKinnon, PLM-Assistant Brand Manager, S.C. Johnson and Son, Limited, Brantford, Ontario.

PublisherRobert Thompson

EditorAli Mintenko

Sales SupervisorSharon Komoski

Sales ExecutivesCarol Simpson

Hayden Dookheran

Production Team LeaderZig Thiessen

Graphic Design SpecialistsJames T. Mitchell,

Krista Zimmermann, Jorge Gérardin

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� THE CCSPA FORMULATOR • 2008

2008. The minority government ensures that the number of Private Members’ bills keeps rising and they are often targeted to chemi-cals, substances, food, baby bottles — whatever sounds good to the issue-conscious elected official. Unfortunately, the fact that Private Members’ Bills have less than a one per cent chance of success in becoming law does not lessen the workload for CCSPA and our member companies to ensure they don’t become law. And just to keep us on our toes, the Ontario Government designated Muni-cipal Hazardous and Special Waste (MHSW) as an additional waste stream and decided to launch a ban on pest control products and an initiative on toxins.

This year’s magazine profiles a range of issues beginning with Trish MacQuarrie’s take on the impact of the federal govern-ment’s Chemicals Management Plan on pest control products. Kathrin Bohr, a speaker at our Joint CCSPA/SDA Fall Conference in October 2007, illustrates the corporate and environmental benefits of sustainability. If you haven’t already, you should check out CCSPA’s Sustainability 101 webpage at http://www.ccspa.org/who/sustainability101.html.

Hardly a day goes by without a negative media story — about various health concerns related to our members’ products — confronting and scaring consumers. I am sure that they, like us, are fatigued by all of the misinformation and constantly challenged by the quest to find the correct information. Anne McConnell tells us about the joint efforts of the many stake-holders who met throughout 2007 to dialogue about chil-dren’s environmental health. And Brenda Watson profiles the

MESSAGE FROM THE PRESIDENT

success of their 10-year efforts to educate consumers on how to reduce their risk of contracting a foodborne illness.

With a minority government still in power in Ottawa and the oppo-sition parties spending count-less hours trying to find ways to embarrass the government and make many chemical issues a personal crusade, the year 2008 will be challenging for CCSPA and our member companies. Chera Jelley outlines how industry can help shape government direction as she takes us through the steps involved in obtaining a national standard for the regulation of phosphorus in automatic dish-washer detergent.

We are also very pleased to include a letter of greeting from Minister Clement, who thanks CCSPA “for helping the Government of Canada develop regulations and programs that protect the health of Canadians and the environ-ment, while providing benefits for Canadian businesses and the economy.”

Your CCSPA team has been working hard on countless issues to ensure our positions are cred-ible and science-based and presented to consumers in a way that is easy to understand and to government in a win-win fashion. The secret to our success is the dedicated staff at CCSPA and the exceptional member volunteers, who are instrumental in helping us to deliver positive wins. We are looking forward to another busy, exciting year for CCSPA and our members as we tackle the challenges of 2008!

Shannon Coombs President CCSPA

As I write this message each year, I often reflect on the challenges of prior years

and the new issues we would never have imagined our industry would face today. The review of the Canadian Environmental Protection Act (CEPA) by two parliamentary committees in 2007 resulted in both a good report by the parliamentary standing committee and a good interim government response report for CCSPA and our FPIC colleagues, but we still face the important next step of ensuring government resources are allocated to get the job done for the In Commerce List and the designation of “toxic.”

Prime Minister Stephen Harper and Minister Clement, responding to the public’s concern about imports that do not meet Canadian standards, announced the Food and Consumer Safety Action Plan, which means the Food & Drugs Act and the Hazardous Products Act will be amended in

THE CCSPA FORMULATOR • 2008 �

I would like to thank the Canadian Consumer

Specialty Products Association for helping the

Government of Canada develop regulations and

programs that protect the health of Canadians and

the environment, while providing benefits for

Canadian businesses and the economy.

Your input into the regulations for disinfectants

under the Food and D rugs Act, and comments on

our Guidance for Industry: Disinfectant Drugs

document, were much appreciated. I also valued

your input into developing a process for

reconsidering pesticide registration decisions, and

participating on the Pest Management Advisory

Council.

Also, in the area of pesticides, your participation

on the Economic Management Advisory

Committee was important in helping our

government improve efficiency and

cost-effectiveness, without compromising the

protection of human health and the environment.

Finally, as we mark the one-year anniversary of

our Chemicals Management Plan, I thank you for

helping us gather information from chemical

manufacturers, importers and industrial users to

help us make sound decisions about the

management of chemicals, based on science and

expert consultation. I also applaud your efforts in

communicating this world-lead ing Plan to

Canadians.

With your help, we are taking action that will

provide Canadians with safer and more effective

products, a stronger economy and a cleaner

environment that supports health and well-being.

Je tiens à remercier l'Association canadienne de p roduits

de consommation spécialisés pour l'aide apportée au

gouvernement du Canada dans l'élabora tion de règlements

et de programmes qui protègent la santé des Canadiens et

l'environnement, tout en favorisant l'économie et les

entreprises canadiennes

Je vous suis reconnaissant de vos commentaires sur le

règlement sur les désinfectants en vertu de la Loi sur les

aliments et drogues, et sur notre document Ligne

directrice à l'intention de l'industrie : Désinfec tants

assimilés aux drogues. J'ai également apprécié votre avis

sur le processus de réexamen des décisions

d'homologation des pesticides ainsi que votre

participation au Comité consultatif sur la lutte

antiparasitaire.

De plus, dans le domaine des pesticides, votre

participation au Comité consultatif de gestion

économique a certes aidé notre gouvernement à améliorer

l'efficacité et la rentabilité, sans compromettre la

protection de la santé humaine et de l'environnement.

Enfin, alors que nous soulignons le premier anniversaire

de notre plan de gestion des produits chimiques, je vous

remercie de nous avoir aidés à recueillir de l'information

auprès de fabricants, d'importateurs et d'utilisateurs

industriels de ces substances afin de nous permettre de

prendre des décisions réfléchies de gestion des produits

chimiques, après consultation de scientifiques et

d'experts. Je vous félicite également des efforts déployés

pour communiquer ce plan de calibre mondial aux

Canadiens.

Avec votre aide, nous agissons pour offrir aux Canadiens

des produits plus sécuritaires et efficaces, une économie

plus forte et un environnement plus sain qui mise sur la

santé et le bien-être.

Tony Clement

Minister of Health / Ministre de la Santé

Government of Canada / Gouvernement du Canada

CCSPA BOARD OF DIRECTORS 2008

� THE CCSPA FORMULATOR • 2008

Chair

Sabir SamiGeneral ManagerReckitt Benckiser

(Canada) Inc.

1st Vice Chair

Paul HughesLead Technical ManagerUnilever Canada, HPC

2nd Vice Chair

Brian PrendergastSenior Vice President Consumer Division

Recochem Inc.

Treasurer

Rene BrabenderGeneral Manager

Stepan Canada Inc.

Secretary

Bill FitzPatrick Regional Manager, Canada, Pest

Elimination DivisionEcolab Co.

Director at Large

Lee BansilExternal Relations Officer -

CanadaProcter & Gamble Inc.

Director

André AzarDeputy to the President

Lavo Inc.

Director

Bob FalconiExecutive Vice President

Sure-Gro Inc.

Director

Al-Karim HamirVP, Total Supply Management

Zep Manufacturing Company of Canada

Director

Jim HunkingManaging Director

Canada & CaribbeanQuixtar Canada

Corporation

Director

Douglas MacFarlaneVice President

& General ManagerThe Clorox Company

of Canada, Ltd.

Director

Darrin NobleGeneral ManagerHome Hardware

Paint & Home Products Division

Director

John PeoplesPresident & General Manager

S.C. Johnson and Son, Limited

CSPA Director

Chris CathcartPresident

Consumer Specialty Products Association

Soap & Detergent Director

Ernie RosenbergPresident & CEO

The Soap and Detergent Association

President

Shannon CoombsCanadian Consumer Specialty

Products Association

CCSPA STAFF 2008

SHANNON COOMBS, PRESIDENT Shannon has an Honours Degree in Political Science from Carleton University as well as extensive experience in government and political arenas. Prior to joining the association, she worked for the Canadian Federation of Agriculture and Agriculture Canada. Her responsibilities at CCSPA include overall management and implementation of effective government relations and regulatory strategies on critical issues for members, coalition building and member recruitment. She is also the spokesperson for the industry.

BRUCE REBEL, DIRECTOR, REGULATORY AFFAIRSBruce joined CCSPA after having worked extensively in the pharmaceutical industry for Allergan Optical, Warner-Lambert, and Canadian Blood Services. His career has seen him work in analytical laboratories, quality assurance, and regulatory affairs. He has extensive knowledge of Good Manufacturing Practices (GMP) and has been responsible for the implementation of quality assurance systems. Bruce has a B.Sc. in Chemistry from Concordia University in Montreal. His responsibilities at CCSPA include the Categorization and Screening of the Domestic Substances List, substance defence, CEPA Review, GHS, waste management issues, and the provision of technical assistance to CCSPA committees.

NANCY HITCHINS, DIRECTOR, ADMINISTRATION & MEMBER SERVICESAs Manager, Administration & Member Services, Nancy is responsible for all aspects of office management and administration and the co-ordination of all CCSPA events and member communications. She joined the association in 1995 as Executive Assistant to the President. Originally from Newfoundland, she worked in the Faculties of Education and Medicine at Memorial University and as Executive Assistant to the former premier Frank D. Moores. She has a Diploma in Secretarial Science and in 1987, transferred to Ottawa to work for GCI (Government Consultants International Inc.) as Executive Assistant to the Chairman.

CHERA JELLEY, DIRECTOR, POLICYOriginally from Prince Edward Island, Chera moved to Ottawa in 1990 with her family. Chera has an Honours BA in Law – Concentration in Law, Policy and Government with a minor in Political Science from Carleton University. Prior to joining the association, she worked on Parliament Hill for three different Members of Parliament, including the Leader of the Opposition. Her responsibilities at CCSPA include negotiation, stakeholder representation, and regulatory and government relations support for all pesticide issues and antimicrobial issues, as well as assisting the President with increasing CCSPA’s profile on Parliament Hill.

THE CCSPA FORMULATOR • 2008 �

Under the Chemicals Management Plan, the Government is addressing

legacy chemicals that, until now, had not undergone a scien-tific assessment by government. Approximately 200 substances that are potentially harmful to human health or the environment have been designated high-priority under the Chemicals Manage-ment Plan. Stakeholders are being asked to provide information on the properties and uses of these high-priority substances. This is referred to as the Challenge and applies to all sectors in which these substances are used.

In early 2007, the Government began releasing batches of 15 to 30 chemical substances every few months to seek input from the chemical industry and other interested stakeholders. The releases included a profile of each substance, a mandatory survey (Section 71 Notice under Cana-dian Environmental Protection Act 1999 [CEPA 1999]) and a question-

naire for industry to provide addi-tional information in their posses-sion. Stakeholders are given four months to respond, with the possi-bility of extension. Pesticide regis-trants are required to respond to the Section 71 Notice if they meet the criteria for reporting. In addi-tion, registrants are encouraged to provide additional information as specified in the questionnaire.

The Pest Management Regulatory Agency (PMRA) of Health Canada reviewed the list of substances subject to the Challenge and iden-tified three pesticide active ingre-dients, 35 pesticide formulants and eight formulant impurities. None of these substances are used exclusively as pesticides. A list of these substances was provided to registrants in a memo dated May 28, 2007, and is available online at http://www.pmra-arla.gc.ca/english/pdf/appregis/Pesticide-substances-in-Challenge-ef.pdf.

In the absence of new information, the Government is predisposed

8 THE CCSPA FORMULATOR • 2008

by Trish MacQuarrie, Director General

Policy, Communications and Regulatory Affairs Directorate

Pest Management Regulatory AgencyHealth Canada

Implications of the Chemicals Management Plan for Pesticides

Naphthalene has a wide variety of industrial uses and is also a component of a number of consumer products. It is used as an active ingredient in some moth-ball products, which are registered as pesticides in Canada. It can also be found in some petroleum based formulants used in pesticides and in the heavy-duty wood preserva-tive, creosote. The re-evaluation of naphthalene under the Pest Control Products Act is targeted for completion in late 2008.

The next step in the Challenge process is for stakeholders to comment on the Screening Assess-ment reports and Risk Manage-ment Scope documents published on January 19, 2008. The comments received from stakeholders will be considered, and the screening assessments will be finalized.

The Government expects to have the process for addressing the 200 high-priority substances completed by 2010.

to conclude that substances in the Challenge are toxic under CEPA 1999. A screening assess-ment is conducted based on the information provided, followed by the development of a risk-manage-ment strategy when substances are proposed “toxic” under CEPA 1999.

The PMRA participates in the federal government risk assess-ment and risk management process for any Challenge substances used in pest control products. There are no immediate regulatory impacts for pesticide registrants as a result of the Challenge. It is important to note that the three pesticide active ingredients identified will be re-evaluated under the current Re-evaluation Program timelines. If any actions are required under the Pest Control Products Act,the PMRA will contact pesticide registrants directly.

On January 19, 2008, the Govern-ment published draft Screening Assessment Reports for public consultation in the Canada Gazette,Part 1, for the first 15 substanceslisted in Batch 1. Twelve of these substances were proposed “toxic” according to the definition under CEPA 1999 and are proposed for addition to the List of Toxic Substances in Schedule 1 of CEPA 1999. The Canada Gazette article and subsequent Risk Manage-ment Scope documents for these 12 substances proposed toxic are available for public comment on the Chemical Substances website at http://www.chemicalsubstanceschimiques.gc.ca.

Naphthalene is one of 12 subs-tances proposed as toxic following the Batch 1 screening assessments released in January 2008. Naph-thalene was proposed as toxic by applying a precautionary approach on the basis of its carcinogenicity, as well as the potential inadequacy of the margins of exposure for non-cancer effects. The primary source of exposure for Canadians to naphthalene is indoor air.

THE CCSPA FORMULATOR • 2008 9

Simply put, there will be no tomorrow without sustain-ability today. There will be

no future for companies that don’t take sustainability into account in their daily operations and there will be no tomorrow for our civi-lization if companies do not make sustainability a top priority.

In an environmental context, “sustainability” refers to the ongoing ability of vital ecolog-ical support systems, such as our climate and agricultural struc-tures, to support human commu-nities. In a business context, the term is applied more broadly and refers to a company’s commit-ment to operating in an envi-ronmentally, socially and finan-cially responsible manner, while considering its stakeholders. This is often easier said than done, and for many corporate leaders, it may seem as if sustainability has popped up out of nowhere with the multitude of references in the press and the abundance of Non-Government Organizations (NGOs) pressing companies to do “the right thing.”

Consequently, business leaders may be left confused and over-whelmed at what action needs to be taken. At worst, some are still ques-tioning the viability of investing in a strategic approach to sustain-ability within their organizations. Not only are they neglecting their obligations to society, but they are also missing out on a vital tool to help them identify key risks and capitalize on new opportunities.

Highly successful companies have recognized early on that a

critical success factor is how they respond to their key stakeholders. As early as the 1880s, the company built a community for workers and provided educational, recre-ational and medical services when governments had not yet taken on that responsibility, to ensure that the business had a healthy and happy workforce. In Canada, we will soon be facing a labour crunch, and companies that will come out ahead will be those that find unique and innovative ways to attract and retain top talent. Applying a sustainability lens or framework allows companies to do just that.

According to GlobeScan, a firm that conducts global public opinion research on sustainability, what Canadian consumers expect first and foremost from companies is that they produce products and services that don’t harm the envi-ronment and society.

CCSPA member companies are beginning to react to these kinds of trends by bringing products to market such as concentrated and cold water detergents that reflect consumers’ desire to be part of the solution to solving environ-mental problems. Others, such as Method, are responding to a new group of consumers — the hedonistic idealists. This genera-tion has been raised with all the creature comforts and are highly aware of and concerned with envi-ronmental and social issues, but at the same time they don’t want to give up product attributes such as performance, convenience and design — by creating an entire line of environmentally friendly prod-ucts that are effective, stylishly packaged and available through mainstream retailers.

Sustainability action has also moved beyond manufacturers. Retailers are beginning to apply pressure to their supply chain.

10 THE CCSPA FORMULATOR • 2008

by Kathrin BohrVice President

Member DevelopmentCanadian Business

for Social Responsibility Suite 300 - 360 Bay St. Toronto, ON M5H 2V6 Phone: 416-703-7435

Web: http://www.cbsr.ca

Sustainability for Today and Tomorrow

for an actionable plan that can be implemented in any type and size of organization.

l Form a sustainability committee involving key divisions and deci-sion makers. Include people as close to the top as possible.

l Conduct an assessment of what you are already doing. This identi-fies strengths that can lead to differentiation and pinpoints gaps — essential for risk management.

l Prioritize the main areas of risk.

l Map out key stakeholders. Iden-tify those that have the biggest interest in and influence on your organization. Engage these stakeholders in problem solving.

l Identify core sustainability goals both short term (1-2 years) and longer term (3-5 years). Include low hanging fruit and stretch goals for meaningful results.

Based on these goals, map out a sustainability strategy and align with the core business strategy.

l Develop systems to manage and measure initiatives and develop Key Performance Indicators (KPIs).

l Incorporate sustainability initia-tives into recruiting and hiring practice and include sustain-ability KPIs in staff reward mechanisms.

l Communicate initiatives to both internal and external stakeholders but ensure that this does not come across as a public relations exercise.

l Don’t go it alone. Seek advice from NGOs and consultants that have the expertise to help you see the risks and opportunities you aren’t able to see from within.

Following a spate of crises regar-ding toxic products from China, many retailers in Canada and globally are asking manufacturers to eliminate the amount of toxic materials from their products. Companies such as Wal-Mart are beginning to think about ways to promote environmentally friendly manufacturers by offering prefer-ential shelf space.

All of the above are critical pres-sure points for companies and represent both risks and oppor-tunities. Only those organiza-tions that can respond effectively to these pressures will be around to see tomorrow. The following are concrete steps CBSR recom-mends when working with our membership group of over 100 of Canada’s leading corporations that have made a commitment to sustainability. Taken one step at a time, they provide the blueprint

THE CCSPA FORMULATOR • 2008 11

SSS A CA CA CCS A RR AR A MMMMMMMA MMMMMM E N TE N TE N TE O, O, C A C A C AA LL O NLL O NL O NL O NL O NO NO D O ND O NO ND O ND O ND O NO NN O, O, OOOO, O, O N TAN TAN TAN TA R I OOR I OR I OOOK N AK N AK NK NK N A R E SR E SE B OB O RO RRROOO U G H , H , H , UU KU KU KK

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WWWA SWAA SWWA SA SAWA S H I NH I NH I NH I NI NI G TOG TOG TOG TO N , N , N , N , N , N , DDDD CD CD C

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Normally, industry responds or reacts to a government initiative or proposed

regulation. While industry may be successful in influencing change during the process, oftentimes compromises must be made in order to seek consensus with the government. Unfortunately when this happens, industry is no longer shaping government direction.

However, occasionally industry will take the lead and propose regulations that provide direction and influence the government’s course of action. Such is the case in limiting the phosphorus content in household automatic dishwasher detergents in Canada.

After months of consultations with our members, the Canadian Consumer Specialty Products Association (CCSPA) announced on September 26, 2007, an industry-led initiative to limit the phosphorus content of household automatic dishwasher detergent, manufactured for sale in Canada, to a maximum of 0.5 per cent by weight, effective July 2010.

Regulatory and legislative changes with these same goals are currently underway in several U.S. states. This Canadian industry-led initiative will provide an inte-grated and harmonized North American market, which is critical to ensure consumers have

12 THE CCSPA FORMULATOR • 2008

by Chera JelleyDirector, Policy

Canadian Consumer Specialty Products

Association

IndustryShapes

GovernmentDirection

the Canadian Environmental Protection Act 1999 (CEPA).

While the details of the proposed regulation still need to be finalized, CCSPA is pleased that the federal government has announced its intention to create a national regulation to limit the phosphorus content of household automatic dishwasher detergent to a maximum of 0.5 per cent by weight,

effective 2010. CCSPA will be working with the federal government to create the national regulation, which will be based on industry’s voluntary initiative.

This is a clear demon-stration of how industry can help shape govern-ment direction by taking a proactive lead on an issue rather than waiting

for government to propose regulations.

continued access to quality brands and products.

Following the CCSPA announce-ment, the Government of Manitoba applauded CCSPA’s industry-led initiative. While both the Govern-ments of Manitoba and Québec had been looking for federal lead-ership on this issue, they found guidance from the most unlikely of sources — industry. Both govern-ments saw this as an opportu-nity to work with industry to help shape provincial regulations while awaiting federal action.

CCSPA worked with the Govern-ments of Manitoba and Québec to draft regulations that would incor-porate the goals of the industry initiative. As a result, the Govern-ment of Manitoba tabled legisla-tion on November 29, 2007 and the Government of Québec drafted regulations on December 13, 2007. Both the proposed legislation in Manitoba and the draft regulation in Québec are based on industry’s voluntary initiative.

Not only did CCSPA work with the two provincial governments and publicly support them, CCSPA participated in the press conference with the Government of Manitoba following the tabling of the legis-lation and had a quote included in the government press release. In addition, CCSPA issued a press release welcoming the action taken by the Government of Québec.

CCSPA was able to work coop-eratively with governments to develop the legislation/regula-tion, which helped improve rela-tions between industry and the two governments.

The Governments of Manitoba and Québec, along with CCSPA, continue to work with the federal government in order to achieve a national regulation. After months of collaboration, the federal government announced on February 15, 2008, their inten-tion to amend the Phosphorus Concentration Regulations under

THE CCSPA FORMULATOR • 2008 13

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(NGOs) and health advocacy organizations. Pollution Probe was the lead CPCHE partner delivering the series.

CPCHE, CCSPA, other industry partners, including the Canadian Chemical Producers Association (CCPA), and federal, provincial, and local government partici-pants all recognized the value of working together on this consul-tation series. Funding was in part provided by the Max Bell Founda-tion. CCSPA, represented by Anne McConnell, actively participated in the advisory discussions. CCSPA members and staff participated in most of the six workshops held throughout Canada in 2007:

l (1) The context for Children’s Health and the Environment, Ottawa, January 2007

l (2) Air Pollution: Implications for Children’s Health, Toronto, February 2007

l (3) Research Informing Policy, Edmonton, April 2007

l (4) Environmental Risks to Brain Development, Moncton, May 2007

l (5) Toxic Substances in Consumer Products, Montreal, September 2007

l (6) Putting it all together, Vancouver, November 2007.

Context setting was important. In Ottawa, it was stressed that there are many determinants of chil-dren’s health and that focusing on chemicals may not be focusing on the biggest issues in this country. We recognized and acknowledged that there are many other factors such as income level and nutrition. Once this was acknowledged, the rest of the series addressed the specific topic of chemicals and children’s health. There was much debate about the need to be evidence based. All agreed that in some cases, such as with lead and mercury, it is clear that there is a link to children’s health. In other instances, the evidence may not be as strong.

There was also much debate about the adequacy of Canada’s regula-tory system. Some felt that the Canadian Environmental Protec-tion Act (CEPA) has gaps; whereas other representatives, including

14 THE CCSPA FORMULATOR • 2008

by Anne E. McConnell Chair

Stakeholder Outreach & Communications

Working Group

National Policy Consultation Series on Children’s Health and the Environment

CCSPA was pleased to be invited to participate on the Advisory Committee for

the National Policy Consultation Series on Children’s Health and the Environment, held throughout 2007. This series was conducted by the Canadian Partnership for Children’s Health and the Environ-ment (CPCHE), a partnership of Non-Government Organizations

In each workshop, many diverse opinions were shared. There was little time to ensure a thorough treatment of the broad subject matter, but all agreed there was much value in the dialogue. There are clearly different starting points and perspectives amongst different stakeholder groups. We none-theless found some themes and some common ground including: support for building the knowl-edge base through science and research; support for appropriate legislation, regulation and policy developments; and support for education, training and outreach.

Looking forward, the challenge now for the CPCHE team will be in summarizing the workshops. This will require balancing a great deal of “as was said” information, with the need to synthesize and distill this. The summary will focus on areas of consensus such as the need for more research and monitoring relevant to children’s environmental health so that

ongoing dialogue can focus more on evidence-based information and analysis. The summary will also reflect areas where consensus was not reached. The process of summa-rizing is currently in progress.

A valuable stakeholder network has been formed through this year-long National Policy Consultation. This has already led to oppor-tunities for ongoing dialogue and collabo-ration. For example, a joint letter from CCPA and CPCHE has been sent to federal Minis-ters urging them to provide funding in the 2008 budget for more human biomonitoring and a longi-tudinal research study of children.

CCSPA and its members look forward to continuing to partici-pate in dialogue with other stake-holders in Canada toward ensuring safe products for consumers and sound communication of valuable information to the public.

CCSPA, provided examples where CEPA is world-leading and rigorous; e.g., the Industry Chal-lenge Program under the Chemi-cals Management Plan (CMP).

In Montreal, Shannon Coombs, President, CCSPA, provided an overview of issues faced by the industry. Her presentation put the many Canadian acts and regula-tions for consumer products in context. CCSPA’s Environmental Health and Safety Code of Ethics, their consumer education website at www.healthycleaning101.org, and their leadership role in working with government and other stake-holders on Canada’s world-leading Chemicals Management Plan were discussed.

Dr. George Daston, human safety toxicologist with Procter & Gamble, provided expert information on how consumer products and their ingre-dients are scrutinized to ensure safe use. He also spoke about the need for increased transparency and presented some examples.

THE CCSPA FORMULATOR • 2008 1�

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illness in Canada, the Canadian Partnership for Consumer Food Safety Education (Partnership) brought to Canada the FightBAC! Campaign, initially developed in the U.S. by our affiliate member, the U.S. Partnership for Food Safety Education. Industry, government, consumer, and environmental health organizations recognized the importance of educating the consumer about the four steps they can take to reduce their risk of contracting a microbial foodborne illness. The four core messages — Clean, Separate, Cook and Chill — are incorporated into each of the marketing tools that the Partnership has developed for use by its members and other grassroots educators.

The Partnership reaches out to consumers through our bilin-gual website, redesigned one year ago. Members and grassroots educators can use the FightBAC! graphical materials, newsletters, factsheets and brochures to incor-porate into their day-to-day work with consumers. The learning kits for teachers are available on the website and are utilized by primary and secondary school teachers, nutritionists, English as a Second Language tutors, seniors residences and local public and environmental health units. The Green BAC! Char-acter was focus tested with a variety of groups and is most appealing to young people and high school students. Moving forward, the Green Bac! Character will be utilized by these groups.

This year, the Partnership has been fortunate to have been a source of information for media, both broad-cast and print, and has appeared on Town and Country Ontario, Doctor in the House, represented at the Good Food Festival (cooking demo), infection control conferences and university lectures and interviews in national newspapers. All of these vehicles are used to talk to Canadian consumers about the steps they can take at home to reduce their risk of contracting a foodborne illness. Consumers also ask over 100 ques-tions each month on the website, and it is notable that the largest number of questions are around safe food storage and cooking.

At this time, the Partnership is working with the U.S. Partnership

for Food Safety Education and the United States Department of Agri-culture/Food Safety and Inspec-tion Service (USDA/FSIS) to bring to Canada, in partnership with the Canadian government agencies and departments, a new consumer food safety campaign, Be Food Safe. This new campaign is targeting the main food preparer in the household and will include new colourful graphics and more detailed consumer infor-mation about the four core safe food handling practices.

The Partnership is planning to inform and present new materials to its members at the 2007-2008 Annual Meeting of the Partnership on June 3, 2008.

Please visit our website at www.canfightbac.org for more information or contact Brenda Watson, P.Ag., Executive Director, at 519-651-2466.

The Canadian Partnership for Consumer Food Safety Education

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Phone: 519- 651-2466Email: brenda.watson@canfightbac.org

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www.concentrateonthefuture.ca

Concentrate on the future.Switching to concentrated detergents is asmall step that benefits the environment.

Recent research has revealed that concern for the environment has become a top priority for most Canadians. While many of us are

willing to adopt lifestyle changes to make a difference, we need simple sustainability so-lutions that can be eas-ily integrated into our busy lives. One place where consumers can minimize the environ-mental impact of their daily routine is in the laundry room.

Concentrateonthefuture.ca is a new website designed to educate consumers on the en-vironmental benefits of switching to 2X or 3X concentrated liquid laundry detergents. The

website is supported by a multi-stakeholder consortium with representation at every point in the laundry life cycle, including manu-facturing, retail, consumer interest, waste management and transportation.

Two or three times smaller than the original formula, concentrated liquid laundry products provide cleaning power with the same num-ber of loads as before but in smaller pack-ages. These products require less material,

water and energy to make and take up less space in shipping containers; meaning a re-duction in energy used for transportation and a reduction in greenhouse gas emissions. The consumer education initiative is timely

as many manufactur-ers already have or are getting ready to fully convert to a concen-trated 2X or 3X product or at least offer it along with the original size. According to a 2007 Ipsos Reid survey, 71 per cent of Canadians

consider reducing overall packaging waste as the number one environmental issue when purchasing laundry detergent. Despite this, only 39 per cent are currently using con-centrated liquid laundry detergent.

It’s time to concentrateon the future

“Canadians want to reduce packaging waste,” says Shannon

ciation. “The 2X and 3X concentrated liquid laundry products provide that option. Our members want to inform consumers that, by making a small change in their laundry habits, they can have an impact on our environment.”

Coombs, President, Canadian Consumer Specialty Products Asso-

18 THE CCSPA FORMULATOR • 2008

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