Point Breeze Comm-Unity Point Breeze Comm-Unity AllianceAlliance

““We Have the Power to Make We Have the Power to Make Change”Change”

and live againand live again

Point Breeze BoundariesPoint Breeze Boundaries• Point BreezePoint Breeze is a community in the S. Phila. is a community in the S. Phila.

section of Pennsylvania. It is generally bound section of Pennsylvania. It is generally bound by 25th Street to the west, Washington Avenue by 25th Street to the west, Washington Avenue to the north, Broad St. to the east, and Mifflin to the north, Broad St. to the east, and Mifflin Street to the south, although the sections Street to the south, although the sections between 18th Street and Broad Street are between 18th Street and Broad Street are coming into their own neighborhood as coming into their own neighborhood as NewboldNewbold. Southwest Center City lies to its . Southwest Center City lies to its north, and Passyunk Square lies to its east. north, and Passyunk Square lies to its east. Point Breeze is divided from Grays Ferry to the Point Breeze is divided from Grays Ferry to the west by a west by a CSXCSX railway viaduct over 25th Street. railway viaduct over 25th Street.

Map of Point Breeze Map of Point Breeze CommunityCommunity

NewboldNewbold•   NewboldNewbold, a makeshift neighborhood in South , a makeshift neighborhood in South

Philadelphia. Spanning from Washington Avenue to Philadelphia. Spanning from Washington Avenue to Passyunk and from Broad Street to 18th Street, although Passyunk and from Broad Street to 18th Street, although not legally sanctioned by the city of Phila. Newbold not legally sanctioned by the city of Phila. Newbold recently became both vocal and active in reference to a recently became both vocal and active in reference to a “Separation” movement from the Point Breeze “Separation” movement from the Point Breeze Community. As a part of a revitalization effort made by Community. As a part of a revitalization effort made by business and home owners in the area, Newbold is now business and home owners in the area, Newbold is now considered an “up and coming” neighborhood, housing considered an “up and coming” neighborhood, housing numerous well known restaurants and businesses. The numerous well known restaurants and businesses. The name was chosen by John Longacre, owner of the South name was chosen by John Longacre, owner of the South Philly Taproom and founder of Newbold to better Philly Taproom and founder of Newbold to better distinguish the area from the Point Breeze Community of distinguish the area from the Point Breeze Community of South Philly. The area continues to grow, attracting South Philly. The area continues to grow, attracting young professionals as well as new businesses that see young professionals as well as new businesses that see the potential of the area. The new incoming residents the potential of the area. The new incoming residents appear to only represent one particular ethnic group, by appear to only represent one particular ethnic group, by accident or design?accident or design?

Point Breeze Alliance and Community Point Breeze Alliance and Community ObjectiveObjective

• Maintain the original name of the Point Breeze Maintain the original name of the Point Breeze Area designated by the City of PhiladelphiaArea designated by the City of Philadelphia

• Eliminate all attempts by Newbold and like Eliminate all attempts by Newbold and like associations to make name change and or make associations to make name change and or make boundary amendments to the Point Breeze Areaboundary amendments to the Point Breeze Area

• Gather accurate information about organizations Gather accurate information about organizations and individuals active in any attempts to make legal and individuals active in any attempts to make legal changes regarding the Point Breeze Areachanges regarding the Point Breeze Area

• Encourage the community to accept individual Encourage the community to accept individual responsibility to create and maintain a economical responsibility to create and maintain a economical prosperous and healthy physical, spiritual prosperous and healthy physical, spiritual environment for the residents of Point Breeze environment for the residents of Point Breeze

UNITY IN THE COMMUNITY

Point Breeze Comm-Unity Alliance Point Breeze Comm-Unity Alliance Dividable Layout Dividable Layout (four areas)(four areas)

AREA 1 AREA

2

AREA 3 AREA

4

The Alliance will identify, recruit, assist and train active The Alliance will identify, recruit, assist and train active community activist in each of the four areas who would community activist in each of the four areas who would serve as Block Captains and Activities Coordinators in their serve as Block Captains and Activities Coordinators in their perspective neighborhood These individuals will work perspective neighborhood These individuals will work directly with the residents in their area to achieve goals directly with the residents in their area to achieve goals relative to their area and Point Breeze at large.relative to their area and Point Breeze at large.

Summer Youth ActivitiesSummer Youth Activities Adult Support ClassesAdult Support Classes Scheduled clean upScheduled clean up Distribution of accurate information relevant to the communityDistribution of accurate information relevant to the community

Community Beatification Initiative and Community Beatification Initiative and Curbside Appeal Curbside Appeal Campaign Campaign

Block Captions and Activities Coordinators

Point Breeze Clean-Up & Beatification Point Breeze Clean-Up & Beatification InitiativeInitiative

Philadelphia has been known to be a city with tree lined Philadelphia has been known to be a city with tree lined neighborhoods. We will attempt to restore that appearanceneighborhoods. We will attempt to restore that appearance

Request and assist residents to beatify and increase Request and assist residents to beatify and increase property value with curb appeal.property value with curb appeal.

Place flower pot and plants in front Place flower pot and plants in front

of homes.of homes. Apply fresh coats of paint on exterior Apply fresh coats of paint on exterior

surfaces.surfaces. Initiate weekly community wide cleanInitiate weekly community wide clean

up sweep downup sweep down

unity of the people will make our community unity of the people will make our community turn aroundturn around

One WayOne Way

The Right Way

Point Breeze Pride RallyPoint Breeze Pride Rally• The purpose of the rally is to alert, identify and deliver The purpose of the rally is to alert, identify and deliver

accurate information to the community regarding the accurate information to the community regarding the attempts by outside groups to change the name of the attempts by outside groups to change the name of the Point Breeze area. Point Breeze area.

• Launch a series of activities to prevent efforts to Launch a series of activities to prevent efforts to accomplish name change and forced disbursement of accomplish name change and forced disbursement of present residents. present residents.

• Embark upon a designed campaign to regenerate pride Embark upon a designed campaign to regenerate pride and highlight our lineage in the Point Breeze Community. and highlight our lineage in the Point Breeze Community.

• Announce forthcoming community activities to safeguard Announce forthcoming community activities to safeguard our community from inside and outside negative assaultsour community from inside and outside negative assaults

• Provide a informative, entertaining day for the communityProvide a informative, entertaining day for the community

UNITY IN OUR COMMUNITY

Location: Wharton Square… Location: Wharton Square… Time: 12:00 noon 4:00pmTime: 12:00 noon 4:00pmDate: PendingDate: Pending

• March to Wharton Sq. from different staging March to Wharton Sq. from different staging areas to converge at same time.areas to converge at same time.

• March participants… drill teams, marching March participants… drill teams, marching bands, choirs etc. and the community bands, choirs etc. and the community residents.residents.

• Extend an invitation for any organization to Extend an invitation for any organization to participate in rally.participate in rally.

• Silicate participation and donations from Silicate participation and donations from corporate America and local business corporate America and local business establishments.establishments.

• Contact local radio stations for possible live Contact local radio stations for possible live broadcast from rally site.broadcast from rally site.

• Broadcast on internet (live audio/video Broadcast on internet (live audio/video streaming from internet sites)streaming from internet sites)

• Extend strong invitations to noted S. Phila. Extend strong invitations to noted S. Phila. personalities with origins to Point Breeze & S. personalities with origins to Point Breeze & S. Phila.Phila.

• Request stage and sound system from City of Request stage and sound system from City of Phila.Phila.

• Vendors from local and outlining communitiesVendors from local and outlining communities• Coordinate closely with Phila. Police Dept. Coordinate closely with Phila. Police Dept.

regarding security concerns and coverageregarding security concerns and coverage• Request active support from our municipal and Request active support from our municipal and

state elected representatives state elected representatives

Email political representatives

municipal and state

Radio Coverage… WDAS, WHAT and etc./ call in talk

shows

Phila. and Community Newspapers

Telephone municipal, state political

representatives…

Marketing Strategy to Meet Goals

Saturate area with Posters/ emphasis Newbold area

Saturate area with Flyers/ emphasis

Newbold area

Tee Shirts with logo and jingle

Bumper Stickers or something that can be

displayed in or on vehicles

Recruit and establish a marketing team to highlight positive activities in the Point Breeze Area. We will reach out the community for individuals who previously or presently work in the advertising and marketing industry. College students, retired residents and etc. Their role will be to highlight and provide press coverage throughout the community and City of Philadelphia. regarding positive activities in our community. Radio, newspaper, internet, TV, door to door and what other vehicles to deliver our message to the community and City of Phila.

Additional Audio/Video Additional Audio/Video of a few of the sights and sounds of a few of the sights and sounds

in the African American in the African American Communities. Not all display this Communities. Not all display this type of behavior and depression… type of behavior and depression…

but far to manybut far to many

Little Ghetto BoyLittle Ghetto Boy

My Child… My TomorrowMy Child… My Tomorrow

Patience Will Bring A Patience Will Bring A Brighter DayBrighter Day

Life Is Not a VideoLife Is Not a Video

Princess in ChainsPrincess in Chains

Cleanliness is next to Cleanliness is next to GodlinessGodliness

Save One… Save A NationSave One… Save A Nation

A few added video for you A few added video for you to think about to think about

Trouble don’t last always. Trouble don’t last always. There is a Better Way and There is a Better Way and

a Brighter Daya Brighter Day

Presentation design by… taurean967 designs… straighttothepointbreeze@yahoo.com