ISAS Presentation

On

Apple, Inc.

Supervised by:-Submitted by:-

Ritika MaheshwariMujeeb Rehman&

(Faculty)Tamanna Solanki

NIIT Jodhpur

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At NIIT JODHPUR CENTER

Certificate

This is certifying that thesis work, “Apple Inc.” a bonfire work has been successfully carried out

and submitted in the fulfilment of the requirement for the semester A of GNIIT

(software engineering) from NIIT. It is certified that all correction / suggestion indicated for the internal assessment have been incorporated in the Report. The report has been approved as it

satisfied the academic requirement in respect of Minor work prescribed for the software

Engineering (GNIIT) Diploma.

This thesis is done under the guidance of “Ritika Maheshwari” by “Mujeeb Rehman & Tamanna

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Solanki” of Semester “A” GNIIT (software Engineering).

Ms. Ritika Maheshwari Mr. Mukesh Bansal (Faculty) (Director)

AcknowledgementWe are very thankful to everyone who supported us for this assignment and gives their guidance to complete our theses work effectively and moreover on time.

We are equally grateful to our faculty Ms. Ritika Maheshwari, who gave us moral support and guided us in different matters regarding the topic.

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We feel immensely proud in extending our heartiest thanks to Mr. Mukesh Bansal,

Director of NIIT (Jodhpur), Mr. Ranjeet Vidyarthy (GL Tech.), for providing us a

platform to improve in various fields. They went out of their way and provide us with openhearted help and counsel. They have

been a source of inspiration for us and their experience and knowledge have helped us in learning and giving this

project the shape it has assumed. His cooperation in short was immense

Mujeeb Rehman & Tamanna

Solanki.

ContentsChapters Page

No.

1. Introduction 05.1.1. Bio Data of Apple Inc. 06.

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2. Apple History & Innovations 07.1.1. 1976 to 1980: The early years 08.1.2. 1981 to 1985: Lisa and Macintosh 10.1.3. 1986 to 1993: Rise and fall 12.1.4. 1994 to 1997: Attempts at Reinvention 14.1.5. 1998 to 2005: Return of Profitability 15.1.6. 2005 to 2007: The Intel Transition 19.1.7. 2007 to 2011: Widespread Success 20.1.8. 2011 to Present: Steve Jobs Era 24.

3. Apple Name, logos & Slogans 28.3.1. Apple Name 28.3.2. Apple Logos 29.3.3. Apple Slogans 33.

4. Apple Products (2012) 34.4.1. iPod Shuffle 34.4.2. iPod Classic 35.4.3. iPod Nano 36.4.4. iPod Touch 37.4.5. iPhone 38.4.6. iPad 42.4.7. Mac Book Air (Notebook) 43.4.8. Mac Book Pro (Notebook) 44.4.9. iMac (Desktop Pc) 45.4.10. Apple T.V 46.

5. Apple Software & iServices 47.5.1. iOS 6 47.5.2. OS X Mountain Lion (Ver. 10.7) 48.5.3. iCloud 49.

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5.4. iTunes 50.5.5. iWork 51.5.6. Safari 52.

6. Conclusion 53.

7. Bibliography 54.

Chapter 1 Introduction

Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes

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the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.As of July 2011, Apple has 364 retail stores in thirteen countries and an online store. It is the largest publicly traded company in the world by market capitalization, as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide. Its worldwide annual revenue in 2010 totalled $65 billion, growing to $108 billion in 2011. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labour, and for its environmental and business practices.Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007 as its traditional focus on personal computers shifted towards consumer electronics.

Type PublicTraded as NASDAQ: AAPL

NASDAQ-100 ComponentS & P 500 Component

Industry Computer HardwareComputer SoftwareConsumer ElectronicsDigital Distribution

Founded April 1, 1976 (Incorporated January 3, 1977 as Apple Computer, inc.)

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Founder’s Steve JobsSteve WozniakRonald Wayne

Headquarters Apple Campus, 1 infinite Loop, Cupertino, California, U.S.Number ofLocations

364 Retail Stores (as of October 2011)

Area served WorldwideKey people Tim Cook (CEO)

Arthur D. Levinson (Chairman)Sir Jonathan Ive (SVP of Industrial Design)Steve Jobs (Chairman, 1976-1985, 1997- 2011: CEO)

Products & Services

Product List1. Mac2. Ipod3. Iphone4. Ipad5. Apple TV6. Mac OS X7. iLife8. iWork9. iOS

Services List1. Apple Store2. Apple Store online3. Mac App Store4. iOS App Store5. iTune Store6. iBooks7. iCloud

Revenue US $ 108.249 Billion (2011)Operating Income

US $ 33.790 Billion (2011)

Net Income US $ 25.922 Billion (2011)Total Assets US $ 116.371 Billion (2011)Total Equity US $ 76.615 Billion (2011)Employees 60,400 (2011)Subsidiaries Braeburn capital, FileMaker Inc. , AnobitWebsite Apple.com

Chapter 2 Apple History & Innovations

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Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. The company is now also known for its iOS range of products that began with the iPhone, iPod Touch and now iPad. As of 2011, Apple is currently the largest technology firm in the world with its stock market value reaching $500 billion in March of 2012. Their revenue for the year 2011 was $127.8 billion in sales.

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Innovations year by year

1976 to 1980: The early yearsApple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. They were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,723 in 2012 dollars, adjusted for inflation)

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The Apple 1, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard,

monitor, and case. The owner of this unit added a keyboard and a wooden case.

The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore, because it came with character cell based color graphics and an open architecture. While early models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface, the Disk II.The Apple II was chosen to be the desktop platform for the first "killer app" of the business world—the VisiCalc spreadsheet program. VisiCalc created a business market for the Apple II, and gave home users an additional reason to buy an Apple II—compatibility with the office. According to Brian Bagnall, Apple exaggerated its sales figures and was a distant third place to Commodore and Tandy until VisiCalc came along.

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The 1977 Apple II, shown here with two Disk II floppy disk drives and a 1980s-era Apple Monitor II. The Apple

II featured an integrated keyboard, sound, a plastic case, and eight internal expansion slots.

1981 to 1985: Lisa and MacintoshWhile Apple Computer’s business division was focused on the Apple III, a separate group was focused on a computer that would change the world.[citation needed] While the Apple III was another iteration of the text-based computer, this new machine would feature a completely different interface and introduce the words mouse, icon, and desktop into the lexicon of the computing public.

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In return for the right to buy US$1,000,000 of pre-IPO stock, Xerox granted Apple Computer three days access to the PARC facilities. After visiting PARC, they came away with new ideas that would complete the foundation for Apple Computer's first GUI computer, the Apple Lisa.

The first iteration of Apple's WIMP interface was a floppy disk where files could be spatially moved around. After months of

usability testing, Apple designed Lisa-1983 the LISA interface of windows and icons. The Lisa was introduced in 1983 at a cost of US$9,995 ($23.3 thousand in present-day terms). Because of the high price, Lisa failed to penetrate the business market.

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In 1984, Apple next launched the Macintosh. Its debut was announced by the now famous $1.5 million television commercial "1984". It was directed by Ridley Scott, aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a watershed event for Apple's success and a "masterpiece".The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles. The machine's fortunes changed with the introduction of the LaserWriter, the first PostScript laser printer to be offered at a

MACINTOS

reasonable price, and PageMaker, an early desktop publishing package. The Mac was particularly powerful in this market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI. It has been suggested that the combination of these three products was responsible for the creation of the desktop publishing market.

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1986 to 1993: Rise and FallHaving learned several painful lessons after introducing the bulky Macintosh Portable in 1989, Apple introduced the PowerBook in 1991. The Macintosh Portable was designed to be just as powerful as a

desktop Macintosh, but weighed 7.5 kilograms (17 lb) with a 12-hour battery life. The same year, Apple introduced System 7, a major upgrade to the operating system, which added color to the interface and introduced new networking capabilities. It remained the architectural basis for Mac OS until 2001.The success of the PowerBook and other products brought increasing revenue.[48] For some time, it appeared that Apple could do no wrong, introducing fresh new products and generating increasing profits in the

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process. The magazine Mac Addict named the period between 1989 and 1991 as the "first golden age" of the Macintosh.

The Macintosh Portable was Apple's first "portable" Macintosh computer, released in

1989.

1985: Jobs Leaves AppleAfter an internal power struggle, the board of directors sided with Sculley and Jobs was stripped of all duties. Jobs, while taking the position of Chairman of the firm had no influence over Apple's direction and subsequently resigned. In a show of defiance at being set aside by Apple Computer, Jobs sold all but one of his 6.5 million shares in the company for $70 million. Jobs then acquired the visual effects house, Pixar for $5M ($10.6 million in present-day terms). He also went on to found NeXT Inc., a computer company that built machines with futuristic designs and ran the UNIX-derived NeXTstep operating system.

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NeXTSTEP would eventually be developed into Mac OS X. While not a commercial success, due in part to its high price, the NeXT computer would introduce important concepts to the history of the personal computer (including serving as the initial platform for Tim Berners-Lee as he was developing the World Wide Web).

NeXT Inc. LogoApple saw the Apple II series as too expensive to produce, while taking away sales from the low end Macintosh. In 1990, Apple released the Macintosh LC with a single expansion slot for the Apple IIe Card to migrate Apple II users to the Macintosh platform. Apple stopped selling the Apple IIe in 1993.

The NeXT Computer used by Tim Berners-Lee at CERN became the world's first web server. (WWW)

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1994 to 1997: Attempts at ReinventionIn 1994, Apple allied with IBM and Motorola in the AIM alliance. The goal was to create a new computing platform (the PowerPC Reference Platform), which would use IBM and Motorola hardware coupled with Apple's software.

1996: Return of Steve Jobs

In 1996, the struggling NeXT Company beat out Be Inc.'s BeOS in its bid to sell its operating system to Apple. Apple purchased Steve Jobs' company, NeXT on December 10, 1996, and its NeXTstep operating system. This would not only bring Steve Jobs back to Apple's management, but NeXT technology would become the foundation of the Mac OS X operating system.

On November 10, 1997, Apple introduced the Apple Store, an online retail store based upon the Web Objects application server the company had acquired in its purchase of NeXT. The new direct sales outlet was also tied to a new build-to-order manufacturing strategy.

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1998 to 2005: Return to AppleIn 1996, Apple announced that it would buy NeXT for $427 million. The deal was finalized in late 1996, bringing Jobs back to the company he co-founded. Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997. He was formally named interim chief executive in September.

Logo for the Think Different campaign designed by TBWA\Chiat\Day and initiated by Jobs after his return to

Apple Computer in 1997On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone. The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months.

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Mac OS X, based on NeXT's OPENSTEP and BSD Unix was released on March 24, 2001, after several years of development. Aimed at consumers and professionals alike, Mac OS X aimed to combine the stability, reliability and security of Unix with the ease of use afforded by an overhauled user interface. To aid users in migrating from Mac OS 9, the new operating system allowed the use of OS 9 applications through Mac OS X's Classic environment.

Mac OS X's Classic environmentOn May 19, 2001, Apple opened the first official Apple Retail Stores in

Virginia and California. Later on July 9 they bought Spruce Technologies, a DVD authoring company.

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On October 23 of the same year, Apple announced the iPod portable digital audio player, and started selling it on November 10. The product was phenomenally successful — over 100 million units were sold within six years.

iPod ClassicIn 2003, Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod. The service quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008.

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The original iMacSince 2001 Apple's design team has progressively abandoned the use of translucent colored plastics first used in the iMac G3. This began with the titanium PowerBook and was followed by the white polycarbonate iBook and the flat-panel iMac.While discontinuing Apple's licensing of its operating system to third-party computer manufacturers, one of Jobs's first moves as new acting CEO was to develop the iMac, which bought Apple time to restructure. The original iMac integrated a CRT display and CPU into a streamlined, translucent plastic body. The line became a sales smash, moving about one million units each year. It also helped re-introduce Apple to the media and public, and announced the company's new emphasis on the design and aesthetics of its products.

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2005 to 2007: The Intel TransitionAt the Worldwide Developers Conference keynote address on June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU.

Firstgeneration 15-inch MacBook Pro, displaying Mac OS X Leopard.

By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro, MacBook, and MacBook Pro became their respective successors. On April 29, 2009, The Wall Street Journal reported that Apple was building its own team of engineers to design microchips.

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2007 to 2011: Widespread SuccessApple achieved widespread success with consumer electronics that refer to Apple's iPhone June 29, 2007, iPod Touch September 2007 and iPad January 27, 2010 that introduced innovations in respective devices: phones, portable and personal computers.

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Touch screens had been invented and seen in mobile devices before, but Apple was the first to achieve mass market adoption of a touch screen based user interface that included particular pre-programmed touch gestures. The widespread success was continuing when Apple's co-founder and chief executive officer Steve Jobs died, but some speculated that this would lead to Apple's days of technological innovation and compelling product design to become things of the past.

Delivering his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV.

On December 16, 2008, Apple announced that after over 20 years of attending Macworld, 2009 would be the last year Apple would be attending the Macworld Expo, and that Phil Schiller would deliver the 2009 keynote in lieu of the expected Jobs. Almost exactly one month later, on January 14, 2009, an internal Apple memo from Jobs announced that he would be taking a six-month leave of absence, until the end of June 2009, to allow him to better focus on his health and to allow the company to better focus on its products without having the rampant media speculating about his health.

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After years of speculation and multiple rumoured "leaks" Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad runs the same touch based operating system that the iPhone uses and many of the same iPhone apps are compatible with the iPad. This gave the iPad a large app catalogue on launch even with very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the US and sold more than 300,000 units on that day and reaching 500,000 by the end of the first week. In May of the same year, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989.

iPad

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Apple released the fourth generation iPhone, which introduced video calling, multitasking, and a new un-insulated stainless steel design, which acts as the phone's antenna.

The new iPhone 4Because of this antenna implementation, some iPhone 4 users reported a reduction in signal strength when the phone is held in specific ways. After a large amount of media coverage including mainstream news organizations, Apple held a press conference where they offered buyers a free rubber 'bumper' case, which had been proven to eliminate the signal reduction issue. Later that year Apple again refreshed its iPod line of MP3 players which introduced a multi-touch iPod Nano, iPod Touchwith FaceTime, and iPod Shuffle with buttons which brought back the buttons of earlier generations.Apple updated their MacBook Airlaptop, iLife suite of applications, and unveiled Mac OS X Lion, the latest instalment in system. On January 6, 2011, the company opened their Mac App Store, a digital software distribution platform, similar to the existing iOS App Store. Apple was featured in the documentary Something Ventured which premiered in 2011.

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2011 to Present: Steve Jobs EraOn January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence, for an indefinite period, to allow him to focus on his health. Chief operating officer Tim Cook took up Jobs' day-to-day operations at Apple, although Jobs would still remain involved in major strategic decisions for the company. Apple became the most valuable consumer-facing brand in the world. In June 2011.

Steve Jobs surprisingly took the stage and unveiled iCloud. iCloud is an online storage and syncing service for music, photos, files and software which replaced MobileMe, Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. It has been argued that Apple has achieved such efficiency in its supply chain that the company operates as a monopsony (one buyer, many sellers), in that it can dictate terms to its suppliers. On August 24, 2011, Jobs resigned his position as CEO of Apple. He was replaced by Tim Cook and Jobs became Apple's chairman.

Tim Cook new CEO of Apple Inc.

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On October 4, 2011, Apple announced the iPhone 4S, which includes an improved camera with 1080p video recording, a dual core A5 chip capable of 7 times faster graphics than the A4, an "intelligent software assistant" named Siri, and cloud-sourced data with iCloud.

The iPhone 4S was officially released on October 14, 2011. On October 29, 2011 Apple purchased C3 Technologies, a mapping company, for $240 million. C3 is the third mapping company Apple has purchased so far. 

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One day later, on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc

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On January 10, 2012, Apple acquired Anobit, an Israeli hardware company that developed and supplies a proprietary memory signal processing technology that improves the performance of flash-memory used in iPhones and iPads for $390 million.

On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York. This was the first major announcement by Apple since the passing of Steve Jobs, who stated in his biography that he wanted to reinvent the textbook and education. The 3rd generation iPad was announced on March 7, 2012. It includes a Retina display, a new CPU, a five megapixel camera, and 1080p video recording.

5 megapixels camera which gives 1080p video recording

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Chapter 3 Apple Name,

Logos & Slogans

Name:One of the many sidebars to media coverage of the death of Steve Jobs in October 2011 was an old question: Where did the name Apple Computer come from..?

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In the just-published Steve Jobs biography, Jobs told Walter Isaacson he was "on one of my fruitarian diets" and had just come back from an apple farm, and thought the name sounded "fun, spirited and not

intimidating."

Logos from past to present

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The original logo with Isaac Newton under an apple tree

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.

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The rainbow "bitten" logo, used from late

1976 to 1998Almost immediately, though, this was replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color. This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the

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company deny that there is any homage to Turing in the design of the logo.

The monochrome

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logo, used since 1998

In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various

products, packaging and advertising.

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Chrome silver colour logo at present 2012

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SlogansApple's first slogan, "Byte into an Apple", was coined in the late 1970s. From 1997–2002, Apple used the slogan "Think Different" in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used in iPhone advertisements. "Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.

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Chapter 4 Apple

ProductsI Pod shuffle

Launched on 1st November 2005, iPod shuffle crafted from a single piece of

aluminium and polished to a beautiful shine, iPod shuffle feels solid, sleek and durable. Its 2GB of storage capacity lets you take

hundreds of songs with you anywhere. Big, clickable buttons give you an easy way to

play your music. Press the new VoiceOver button to hear the song title, playlist name

or battery status. And sync different playlists and Genius mixes for just the right

mood. Clip it on and rock out.

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iPod ClassicLaunched in 9th May 2007, with 160GB of

storage, iPod classic can hold up to 40, 000 songs, 200 hours of video, or 25,000 photos. That’s more than enough room for a day’s — or a lifetime’s — worth of entertainment. Its

sleek, all-metal enclosure is composed of anodized aluminium and stainless steel. Available in silver or black, iPod classic is

the take-everything-everywhere iPod.

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iPod Classic

iPod NanoLaunched in 9th September 2008, which was the thinnest iPod ever featuring a

2.5-inch Multi-Touch display; convenient navigation buttons; built-in

Bluetooth for wireless listening; and the iPod nano comes in seven gorgeous

colours.

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iPod Touchlaunched in 1st September 2010 and

relaunched in 12th September 2012 with new brilliant features like, 4-inch Retina

display; a 5-megapixel iSight camera with 1080p HD video recording; Apple's A5 chip; Siri, the intelligent assistant; and iOS 6, the

world's most advanced mobile operating system.

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iPhoneAt the Macworld Conference & Expo in January 2007, Steve Jobs

revealed the long anticipated iPhone, a convergence of an Internet-enabled Smartphone and iPod. The original iPhone

combined a 2.5G quad band GSM and EDGE cellular phone with features found in hand held devices, running scaled-down

versions of Apple's Mac OS X (dubbed iOS, formerly iPhone OS), with various Mac OS X applications such as Safari and Mail. It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth,

and Wi-Fi. The iPhone first became available on June 29, 2007.

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Modified model of iPhone2.5G the iPhone 3

On June 7, 2010, at WWDC 2010, the iPhone 4 was announced, which Apple says is its "'biggest leap we've

taken" since the original iPhone

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.

On October 4, 2011—Apple® announced iPhone® 4S, the most amazing iPhone yet,

packed with incredible new features including Apple’s dual-core A5 chip for blazing fast

performance and stunning graphics; an all new camera with advanced optics, full 1080p HD

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resolution video recording, and Siri™, an intelligent assistant that helps you get things

done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features, and iCloud®, a breakthrough set

of free cloud services that work with your iPhone, iPad®, iPod touch®, Mac® or PC to

automatically and wirelessly store your content in iCloud and push it to all your devices.

On September 12, 2012—Apple® announced iPhone® 5, the thinnest and

lightest iPhone ever, completely redesigned to feature a stunning new 4-

inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and

ultrafast wireless technology—all while

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delivering even better battery life. iPhone 5 comes with iOS 6, the world’s most

advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography and turn-by-turn navigation. iPhone 5 is the thinnest Smartphone in the world, with an all-new 7.6 mm anodized aluminium body that is 18 percent thinner and 20 percent

lighter than iPhone 4S.

iPad

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On March 7, 2012―Apple® today introduced the new iPad®, the third generation of its category defining mobile device, featuring a stunning new Retina™

display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD

video. iPad with Wi-Fi + 4G connects to fast networks worldwide, including AT&T’s and Verizon’s 4G LTE

networks, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. 

Mac Book Air

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MacBook Air is the next generation of MacBooks. It’s designed around all-flash storage for better responsiveness and

reliability. It features a trackpad with full Multi-Touch support. And though it’s

incredibly thin and light, its large battery gives you portable power that lasts for

hours.

Mac Book Pro

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MacBook Pro features the latest dual-core and quad-core processors, and faster

graphics to deliver the perfect combination of pro performance and extreme portability. And whether you’re using the 13-inch or  15-inch MacBook Pro, you’re guaranteed to get

battery life that lasts as long your typical work day (or longer).

iMac

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All-in-one iMac® desktop PC with next generation quad-core processors, powerful new graphics, groundbreaking high-speed Thunderbolt I/O technology and a new FaceTime® HD camera.The new iMac features quad-core Intel Core i5 processors with an option for customers to choose Core i7 processors up to 3.4 GHz. These next generation processors feature an integrated memory controller for an amazingly responsive experience and a powerful new media engine for high-performance video encoding and decoding. With new AMD Radeon HD graphics processors, the new iMac has the most powerful graphics ever in an all-in-one desktop.

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Apple TV

Apple TV gives you anytime access to endless entertainment. Thousands of HD movies and TV shows from iTunes — many in stunning 1080p — play through

Apple TV on your HDTV, and music and photos stream from your computer. You just click and watch. With AirPlay, it’s

simple to play content from your iPad, iPhone, or iPod touch on your TV.1 And the Apple TV interface makes it

easy to find whatever you’re in the mood for.

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Chapter 5 Apple Software & iServices

iOS 6 SoftwareWith its easy-to-use interface, amazing features, and rock-solid stability, iOS is the foundation of

iPhone, iPad, and iPod touch. And even as others try to catch up, the technologies and features built into iOS keep your Apple devices years

ahead.

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OS X Mountain Lion (Version 10.7)

Apple develops the world’s most advance operating system to run on Macs, OS X, and the latest version being OS X Mountain Lion

(version 10.7). Apple also independently develops computer software titles for its OS

X operating system.

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iCloudA breakthrough set of free new cloud services that work seamlessly with

applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all

your devices. 

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iTunesiTunes is a free application for your Mac or

PC. It lets you organize and play digital music and video on your computer. It can automatically download new music, app,

and book purchases across all your devices and computers. And it’s a store that has everything you need to be entertained.

Anywhere. Anytime.

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iWorkiWork is the easiest way to create great-looking documents, spreadsheets, and

presentations. Writing and page layout are easy using Pages. Numbers gives you

simple ways to make sense of your data. Cinematic animations, transitions, and

effects in Keynote will keep your audience captivated. And iWork is compatible with

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Microsoft Office, so sharing your work is even easier.

It’s a browser. It’s a platform. It’s an open invitation to innovate. Safari sets the

standard for the way browsing should be. The new advanced features in Safari make it

an even better place to explore the web. Safari searches even smarter so you’ll find

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web pages faster. It shows you all your open tabs in a great new way. Right from Safari,

you can tweet web pages, post them to Facebook, or share them via Mail or

Messages. And with even more features, browsing is just the beginning.

Safari browser interface

Conclusion

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For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and

consumer electronics. it will probably continue during the next decades. because their strength is

the innovation . And they know, how to “think different”.

We still think there are some recommendations to Apple which have to be filled in future:

Collaborate with more technology related industries and companies.

Aim for more interaction with companies.Make the iMac more computable.Loosen the closed ecosystem approach.Prepare for apple post Steve Jobs. Improvement in map & navigation apps.

Apple, go on innovating…..!!

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Bibliography

www.apple.com www.apple.Inc on Wikipedia www.apple.com/pr/products/

www.apple.com/pr/products/iphone/iphone

www.apple.com/pr/products/iservice/icloud www.google.co.in www.googleimages.com www.nasdaq.com