The Applied Corporate Management Program

of De La Salle University

A Model of Industry-Academe Cooperation in Business Education

Management and Organization DepartmentDe La Salle University

Competitive business environment

Doing business is tough

Rapid technological developments

Shifting consumer preferences

Expectations to help solve social problems

Regulatory pressures

Getting the right talent is key

but there is a skills gap

Result of a partnership between DLSU and ECCP, which began in 1996

Modeled after the dual-tech program in Germany

Started with several European companies

Has expanded to include several MNCs and leading local firms

ACM program: a response to industry’s need

Accountancy Department Commercial Law

Department Decision Sciences and

Innovation Department Financial Management

Department Management and

Organization Department Marketing and Advertising

Department

College of Computer Studies

College of Education College of Engineering College of Liberal Arts College of Science RVR - College of Business School of Economics

DLSU: Home of ACM Program

Provides students with the opportunity to apply theoretical knowledge in the corporate world

Helps students understand the world of business better, thus providing them with a competitive edge when they search for their first job after graduation

Is supported by DLSU’s extensive linkage with industry

ACM program

An educational partnership

University CompanyStudents

Theory, concepts, & frameworks

Practice, & actual work experience

Knowledge

Values

Skills

ACM Internship Program

Benchmark for work-based

learning in the Philippines

Carefully structured program; only business internship program designed this way

Interns spend three (3) 12-week periods with partner companies

Total work hours is 1,440 Total student credits is 9 units Only a select number of students are accepted into

the program Each student closely supervised by a faculty adviser Faculty adviser coordinates closely with partner

company

Unique program features

Companies are able to influence the type of graduates that a university will produce.

Companies are better able to assess interns’ abilities for easier identification of potential employees.

Interns provide a cost-effective alternative to meet temporary manpower requirements of the firm.

Companies are able to meet their social responsibility requirement.

Benefits to partner companies

Top 10% of the batch Pre-screened: academic

standing, demonstrated leadership, maturity, good communication skills

ACM Interns

Solve problems and think skillfully Communicate effectively Apply technology Work responsibly Plan and manage a career Manage resources

Target competencies

ACM Program participants

Students

Graduates 475

Graduating 52

Interns 41

Partners

One-time 59

Intermittent 6

Active 27

Provide students with the theoretical knowledge of the different aspects of business management through different subjects offered

Set the policies and procedures for implementation of the internship program

Provide students with an orientation about the internship program

Provide the students with an internship adviser

Responsibilities of university

Coordinate with company concerning the training of the students

Get feedback from students about the effectiveness of training

Get feedback from company concerning the performance of the students

Initiate dialogue with partner companies concerning the relevance of the curriculum.

Responsibilities of university

Report to work regularly and punctually Perform their best in the work assignments given to them

by their supervisors. Maintain confidentiality of corporate information Abide by corporate policies Respect their co-workers and the workplace Meet with their internship adviser Prepare and submit daily/monthly reports to adviser Prepare an oral report about their internship experience at

the end of the term Submit final reports and evaluation forms to adviser

Responsibilities of interns

Provide interns with an orientation about the company and about the job

Provide students with a training program that will develop the desired competencies

Assign an immediate supervisor who will monitor the performance of the students during their internship

Ensure a safe, conducive work environment for the interns Provide compensation to trainees Accomplish evaluation form at the end of internship Inform the school, through the adviser or coordinator, other

matters related to the students’ internship program

Responsibilities of company

Types of training

Human resource management

Marketing, sales, and communication

• Recruitment processing and preliminary interviews

• Training support – module preparation

• Conception and implementation of employee activities

• Documentation / Manual preparation

• Design of collaterals• Coordination with suppliers• Events management• Market research• Assist in product launches• Telemarketing• Administration• Public relations• Corporate communications• Interface with stakeholders

Types of training

Finance and accounting Operations and IT

• Encoding• Report updates• Reconciliations• Database management• Report consolidation

• Inventory management• Purchasing• Coordination with suppliers• Supervision of retail outlets• Computer inventory

management• Design of database

programs• Design inputs on websites• Flowcharting

Top partner companies

Company StartNo. of

trainees

Nestle Philippines 1999 280

Unilever Philippines 1998 174

Pilipinas Shell 2000 147

Citibank 2001 124

Siemens 1997 95

Partner companies

Partner companies

3M Philippines (2004)

Am-Euro Pharma Corp (1999)

American Hearing Company (1999-

2004)

Anchor Insurance Brokerage (2006)

AS Louken (2004-2006)

Ascendas (2002)

Axcess Technologies (2002-2003)

Ayala Corporation (1999)

Ayala Foundation (2006)

Ayala Land (1999-2006)

BASF Philippines (2003)

Bank of the Philippine Islands

(1997-1999)

Bayer Phils., Inc.(1997-2000)

California Manufacturing

Corporation (2004)

Caltex Phils., Inc. (1999-present)

Cebu Pacific Airlines (2007)

Chemical Industries (1999)

Partner companies

Citibank NA (2001-present)

Coca Cola Botters (2008-2009)

Colgate Palmolive (2007, 2010)

Consolidated Paper Products (2004)

Creative Synergy (2005)

CS Garment, Inc. (1999)

DDB Advertising (2006)

Debis IT Services Phils. (1999-2001)

Del Monte Philippines (2003, 2010)

Deutsche Knowledge (2008-present

DHL Danzas Air (2005)

DM9 James Syfu (2006-2007)

Edward Keller Phils., Inc. (1997-

2001)

Ernst & Young (2008-2010)

Export Industry Bank (2003)

Filinvest Alabang (2006)

First Innovi (2008-2009)

Fuzion Smoothies (2005-2008)

Globe Telecom (2002, 2009)

Green Cross (2003)

Griffith Laboratories (1998-2000)

Partner companies

Honda Cars Phils. (1999-2005)

Hongkong Shanghai Bank (2008)

IBM Services (2007)

ICTSI (2003-2005)

International Enterprise Singapore

(2003-2006)

Interphil Laboratories (1997-2000)

Jimac Inc.(2003)

John Clements (2008)

Johnson & Johnson (2004-present)

Jollibee Foods Corporation (2002-

2003)

Keppel Properties, Inc. (2001-2004)

Kimberly-Clark Phils., Inc (2003-

2005)

Knoll Phils., Inc. (1999-2001)

Kraft Philippines (2010-present)

Level Up Games (2002, 2011)

L’Oreal Paris (1997-present)

Lowe Lintas (2004)

MagiNet Philipines (2001-2003)

Partner companies

Magsaysay Maritime Corp (1999-2005)

Makati Shangrila (2002-2003)

Manila Memorial (2003)

Manila Water Systems (2006)

Master Foods (2003-2005)

Megaworld. (2006)

Merck, Inc (1997-2004)

Metrobank (2007-present)

Navitaire (2003-2006)

Nestle Philippines (1999-present)

Novartis Agro Phils., Inc. (1997-

2003)

Pacific Internet (2002)

Palafox (2008)

Pepsi-Cola Products Phils., Inc.

(1999-2001)

Petron Philippines (2001-2006)

Pfizer (2005)

Philippine Star (2003)

Philips and Affiliates (1999-2003)

Partner companies

Pilipinas Shell Petroleum

(2000-presemt)

PLDT (2008-2009)

Primer Group (2009-present)

Procter and Gamble (2004)

Prudential Bank (1999-2004)

Puratos (2002-2004)

Robert Bosch (2009)

Roche (Phils), Inc.(1997-2003)

San Miguel Corporation (2002-2006)

Seaoil Petroleum Corp.(1998-2005)

Security Bank(2002)

Siemens, Inc. (1997-2009)

Singapore Trade (1999-2004)

SM Supervalue (2009)

Smart Communications (2002-2010)

Standard Chartered Bank (2004,

2011)

Summit Media (2005)

Partner companies

Sunlife Financial (2003-2008)

Telus (2010)

Tetra Pak (Phils), Inc.(1998-2003)

UBS Securities (2007-present)

Unilever Phils., Inc. (1998-present)

United Laboratories (2002-2006)

Virbac Regional Office, S.E.A.

(1999-2000)

Warner Brothers (2011)

Watson Wyatt (2002-present)

Westin Philippine Plaza (2002)

Yazaki Manufacturing (1999)

Yehey (2002)

Zeller Plastics (2002)

Zuellig Pharma Corp.(1997-2004)

Zurich Philippines (1999-2001)

Quality of students accepted into the ACM program

Commitment of partner companies who provide relevant training

Dedication of MOD faculty members Financial and administrative support provided

by DLSU Constant feedback from students, faculty, and

companies concerning implementation of internship

Success factors

ACM internship training

Dynamic and ethical human

resources

More competitive and socially

responsible firms

The Applied Corporate Management Program

of De La Salle University

A Model of Industry-Academe Cooperation in Business Education

Management and Organization DepartmentDe La Salle University