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The ARCS Model of Motivational Design
The ARCS Model of Motivational Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational Design
Attention
Relevance
Confidence
Satisfaction
Attention
ARCS
AttentionPerceptual arousal
ARCS
Inquiry arousal
Examples
Attention
ARCS
Incongruity and conflict
Active Participation
Inquiry
Humor
Variability
Examples
Attention
ARCS
Incongruity and conflict
Attention
ARCS
ABZ2 + 2 = 9
Active participation
Attention
ARCS
Inquiry
Attention
ARCS
Humor
Attention
ARCS
Variability
Attention
ARCS
Relevance
ARCS
Relevance
Experience
ARCS
Present worth (WIIFM)
Future usefulness
Needs matching
Modeling
Choice
Relevance
Experience
ARCS
At sea aboard USS Carl Vinson, Jan. 5, 2002 — USS Carl Vinson (CVN 70) launches a Sea Sparrow during a missile launch exercise while the ship was sailing toward Hawaii. U.S. Navy photo by Photographer's Mate 3rd Class Martin S. Fuentes. [020105-N-5555F-001] Jan. 5, 2002
Relevance
Present worth (WIIFM)
ARCS
At sea aboard USS Enterprise, Oct. 5, 2001 — Members of Explosive Ordnance Disposal Mobile Unit Two (EODMU-2) fast rope from a Seahawk helicopter onto the flight deck aboard USS Enterprise (CVN 65) during a training exercise. U.S. Navy photo by Photographer's Mate 1st Class Martin Maddock. [011005-N-0872M-502] Oct. 5, 2001
Relevance
Future usefulness
ARCS
Relevance
Needs matching
ARCS
Relevance
Modeling
ARCS
Jan. 15, 2002 —Chief of Naval Operations Adm. Vern Clark visits Sailors onboard USS Theodore Roosevelt (CVN 71). U.S. Navy photo by Chief Photographer's Mate Eric A. Clement. [020115-N-1328C-506]
Relevance
Choice
ARCS
Confidence
ARCS
Confidence
Objectives & prerequisites
ARCS
Increasing levels of difficulty
Feedback
Learner control
Confidence
Objectives & prerequisites
ARCS
Confidence
Increasing levels of difficulty
ARCS
Confidence
Feedback
ARCS
Confidence
Learner control
ARCS
Satisfaction
ARCS
Satisfaction
Natural consequences
ARCS
Positive consequencesEquity
Satisfaction
Natural consequences
ARCS
Satisfaction
Positive consequences
ARCS
Satisfaction
Equity
ARCS
The ARCS Model of Motivational Design
Attention
Relevance
Confidence
Satisfaction
References
Keller, J. M., (1983). Development and Use of the ARCS Model of Motivational Design (Report No. IR 014 039). Enschede, Netherlands: Twente Univ. of Technology. (ERIC Document Reproduction Service No. ED 313 001)
Maslow, A. (1954). Motivation and personality. New York: Harper.