Date post: | 15-Apr-2017 |
Category: |
Design |
Upload: | logo-design-guru |
View: | 1,585 times |
Download: | 1 times |
Art of ChoosingWeb Design Colors:The
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Lessons from Denmark & Thailand
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The internet is
flooded with
information about
choosing colors for
your website
You can select the best colors for
your website within seconds
through your handheld devices
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Yes, it’s that
quick. But…
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What those articles and images don’t tell you is the art of
intelligently choosing the right colors for your website
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An intelligent
color choice
includes careful
consideration
for…
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Brand vision and its
identity
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Purpose of website
project
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Overall website
content
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Clients’ personal
preferences
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Competitors’ color
schemes
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Emotions to reflect
upon
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Target audience
segmentation
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What does brand vision
and identity have to do
with web colors?
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The colors of your
website must reflect
the overall vision of
your brand.
Suppose you have
a venture capital
website but your
colors are that of a
retail shop. It will be
a big turn-off for
visitors
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In the same way,
colors indicate the
purpose behind the
project. A black
color will shush
away your
audience, if it’s not
carefully blended
with right tone of
your brand identity
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Similarly, every
single element of
your website is
connected with
colors because
that’s the true
reflection of your
brand
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You cannot simply
choose a color
based on a whim
for your website
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See how colors
signify brand
messages and
evoke emotions
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However, the meaning of colors and
their significance vary among
different cultures
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Passion and
excitement in
Denmark.
Red Color
Happiness, joy
and
celebration in
Thailand
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Harvest and
autumn in
Denmark.
Orange Color
Sacred
importance for
people in
Thailand
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Associated with
warmth (the sun),
summer and
hospitality in Denmark
Yellow Color
Considered sacred
and imperial in
Thailand
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Represents
trust and
authority in
Denmark
Blue Color
Associates
with
immortality in
Thailand
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Refers to nature, the
environment and
protection of
environmental causes
in Denmark
Green Color
Represents fertility and
youth in Thailand
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Color of royalty,
associated with
fame and wealth
in Denmark
Purple Color
Represents
mourning in
Thailand
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Color of femininity,
sweetness, fun and
childhood in
Denmark
Pink Color
Signifies marriage
and femininity in
Thailand
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Health or
barrenness,
dependable and
wholesome in
Denmark
Brown Color
Mourning and
sorrow in Thailand
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The bottom line is that the art of choosing the right colors
for your website requires an understanding of meanings of
colors among different cultures
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You need to know
the psychographics
of your audience
for making an
intelligent color
choice for your
website
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Save your research time and
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