The Art of Making Data

Look Cool

Tips for Great

Corporate

Presentations

Presented by:

Katelyn Davis

katelyndavis.com

Historical : Data Reporting

Historical : Data Reporting

Traditional ways of displaying data and information

in the corporate world are boring and confusing and

do not relate to most audiences.

Trend: Data Visualization

Trend: Data Visualization

Make data and information look interesting and

appealing by applying some graphics to represent

and showcase the content in a unique way.

Agenda

• Data Visualization

and Infographics

• The Importance of

Infographics

• Creating

Infographics in

PowerPoint

• Tips & Tricks to

Making Data Look

Cool

What is data

visualization and

how do I use it?

Making Data Look Cool

These data visualizations are more commonly referred to as

infographics, or visual representations such as a chart or

diagram used to represent both information and data.

Infographics make information and data simpler and easier for audiences to read and understand quickly.

Infographics: Why You Need Them

Comprehend

is all that is

remembered after

reading text.

Connect

of information

transmitted to the

brain is visual.

Distributed

more images are

liked on Facebook

than text.

Growth

average increase

in views after

using an

infographic.

Infographics: Why You Need Them

Comprehend

is all that is

remembered after

reading text.

Connect

of information

transmitted to the

brain is visual.

Distributed

more images are

liked on Facebook

than text.

Growth

average increase

in views after

using an

infographic.

Statistics show that only 20% of what is read is actually retained by the

reader, which makes sense since over 90% of the information

transmitted through the brain is visual.

Communicating with Infographics

Simplify Complicated Concepts

Compare Ideas

Tell a Story

When Words Just Won’t Cut It!

Communicating with Infographics

Everyone has a message, the hard part is building it into a

story and telling it in a way that it can be understood

quickly and clearly by anyone and everyone.

Too many words on the page or screen can distract an

audience from the true message and the story you are

trying to tell.

Infographics will help to simplify your message and

illustrate your story.

How do I make

infographics for my

presentations?

How to Make Infographics

1. • Decide what story you want to tell.

2. • Gather the data that supports your story.

3. • Create an outline for your story.

4.

• Develop graphics to support your story from your data and information using SmartArt.

Microsoft SmartArt

SmartArt is a built-in tool available

in Microsoft PowerPoint and Word.

It provides an instant solution for

presenters to convert their text into

graphics.

These preformatted, editable

diagrams can be used to show:

Lists Relationships

Processes Matrixes

Cycles Pyramids

Hierarchies

Using SmartArt

SmartArt is native to the ribbon toolbar of Word and

PowerPoint. To access:

STEP 1: Click the Insert Tab

STEP 2: Click on SmartArt

Using SmartArt

Chose a SmartArt Graphic from the menu that best suits your data and

best reflects your story.

You can experiment with different graphics to see which is the best fit.

STEP 3: Select a Graphic

Using SmartArt

Use the popout side box to insert your content. The graphic will

automatically resize itself and adjust depending on how much text

or data you have to insert.

STEP 4: Insert content

Using SmartArt

Craft your story!

STEP 5: Incorporate it into

your story!

The things your audience cares about

The things you want to say

The things you could say

Using SmartArt

4 Ways to Customize SmartArt

Change Color Theme

Add 3D Effects Edit & Change

Shapes Fill with Pictures

Other Graphic Options

Microsoft Word and PowerPoint offer other ways to display your data including

charts fed by Excel or custom shapes that you can use to design your own graphics.

Are there any other

advice for getting

started?

Infographics Can Help or Hinder

• When not relevant

• When obscure

• When overdone

• When relevant

• When clear

• When to the point

THEY

HINDER

THEY

HELP

Tips & Tricks

Some believe that creating and giving presentations that do not bore

the audience is an art. And maybe it is... but you too can possess this

superpower by following along with my eight simple rules for

presentations.

About This

Author Katelyn Davis

Social Media, Communications, &

Public Relations Consultant