02/05/2023 James Cullen, Master Trainer Certificate 1

The Art of Persuasion

This workshop aims to increase our ability to persuade through speech.

02/05/2023 James Cullen, Master Trainer Certificate 2

ObjectivesBy the end of this workshop, you will be able to:

• identify the 3 Persuasive Appeals; • construct a persuasive argument;

and • present a 60-second persuasive

speech.

02/05/2023 James Cullen, Master Trainer Certificate 3

Structure

1. Introduction2. Activity3. Quiz4. Reflection 5. Summary

02/05/2023 James Cullen, Master Trainer Certificate 4

Just Do It

02/05/2023 James Cullen, Master Trainer Certificate 5

Who can HELP us to Persuade?

E

P

L

H

thos

ogos

athos

02/05/2023 James Cullen, Master Trainer Certificate 6

Ethos

02/05/2023 James Cullen, Master Trainer Certificate 7

Logos

02/05/2023 James Cullen, Master Trainer Certificate 8

Pathos

02/05/2023 James Cullen, Master Trainer Certificate 9

Activity

In your groups, design your own storyboard. Our 3 year old speaker is giving a commencement speech for Oxford Graduates at their graduation ceremony. Our speaker has plenty of Pathos already in her speech. In pairs, draw a storyboard of either an appeal to Ethos or an appeal to Logos. Then present the storyboard to the other group.

02/05/2023 James Cullen, Master Trainer Certificate 10

Who can HELP us to Persuade?

E

P

L

H

thos

ogos

athos

02/05/2023 James Cullen, Master Trainer Certificate 11

Quiz

02/05/2023 James Cullen, Master Trainer Certificate 12

ObjectivesBy the end of this workshop, you will be able to:

• identify the 3 Persuasive Appeals; • construct a persuasive argument;

and • present a 60 second persuasive

speech.

02/05/2023 James Cullen, Master Trainer Certificate 13

The Art of Persuasion

This workshop aims to increase our ability to persuade through speech.